Issue : 7

Contents Volume VII Issue I (Winter-2022)

Exploring the Role of Non-Governmental Organizations during COVID-19 Pandemic in Pakistan
Abstract:	The purpose of this research was to examine the role of NGOs during COVID-19. Covid-19 pandemic was substantially more than a health crisis, it's also a significant financial crisis. Qualitative data was collected in this research through interview guide from administration of NGOs. In this research working of NGOs, challenges confronting to NGOs, nature of coordination of NGOs with different stak ...Read More - View Fulltext
Author/s:	1-Madieha Akram Assistant Professor, Department of Sociology, The Women University, Multan, Punjab, Pakistan. 2-Nazia Hamid M.Phil. Scholar, School of Sociology, Minhaj University Lahore, Lahore, Punjab, Pakistan. 3-Aamir Hayat Assistant Professor, School of Sociology, Minhaj University Lahore, Lahore, Punjab, Pakistan.
Keywords:	Covid-19, NGOs, Stakeholders, Power of Partnerships, Pakistan
DOI Number:	10.31703/gssr.2022(VII-I).01	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).01
Page Nos:	1-8
Volume & Issue:	VII-I

Analyzing English Language Learning Problems of Students through the Lenses of Action Research
Abstract:	Traditional mode of teaching promoted rote learning among learners over the years. A University classroom is a place where learners acquire new knowledge, skills, abilities, capabilities, and techniques. This study unveils the English Language Learning problems of undergraduate students. The target population was 155 university students. Qualitative research methods were fielded. 'Observation, vid ...Read More - View Fulltext
Author/s:	1-Abdullah Laghari Lecturer, Department of English, Quaid-e-Awam University of Engineering Science and Technology, Nawabshah, Sindh, Pakistan. 2-Inayatullah Kakepoto Professor, Department of English, Quaid-e-Awam University of Engineering Science and Technology, Nawabshah, Sindh, Pakistan. 3-Faheem Arshad Lecturer, Department of English, University of Sargodha, Sargodha, Punjab, Pakistan.
Keywords:	Action Research, Teaching Strategies, Learning Problems, English Language Learners
DOI Number:	10.31703/gssr.2022(VII-I).02	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).02
Page Nos:	9‒16
Volume & Issue:	VII-I

Virtual Disparities and Educational Divide as Determinants of Online Health Literacy: A Cross-sectional Study of University Students in Lahore
Abstract:	The study assumes that students belonging to diverse educational levels were dissimilar in the level of practicing and competence in online health literacy. The survey method used a questionnaire to measure the responses of students of 16 universities in Lahore, Pakistan. A sample of 1512 students was selected by using a 4-stage stratified cluster sampling strategy. Data were analyzed using the Kr ...Read More - View Fulltext
Author/s:	1-Adnan Adil Lecturer, Department of Sociology, University of Chakwal, Punjab, Pakistan. 2-Ayesha Siddiqa Bugvi Lecturer, Institute of Social and Cultural Studies, University of the Punjab, Lahore, Punjab, Pakistan. 3-Rahla Rahat Assistant Professor, Institute of Social and Cultural Studies, University of the Punjab, Lahore, Punjab, Pakistan.
Keywords:	Online Health Literacy, Educational Divide, Universities, Virtual Disparities
DOI Number:	10.31703/gssr.2022(VII-I).03	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).03
Page Nos:	17 ‒ 25
Volume & Issue:	VII-I

Religion as a Deterritorialization and Re-territorialization Mechanism: Reconfiguring Pakistan's Nation Building and Islamization Process
Abstract:	Pakistan is a country founded on Islamic identity, and it was established to safeguard Muslims' religious, cultural, and historical identities.Individuals and families can find spiritual, social, psychological, and often material support through religion. Pakistan's interest in building a righteous,organized, systematic, peaceable, and prosperous nation has indeed been paramount since time immemor ...Read More - View Fulltext
Author/s:	1-Imran Pasha Lecturer, Department of Political Science, Bahauddin Zakariya University, Multan, Punjab, Pakistan. 2-Muhammad Shakeel Ahmad Siddiqui Chairman, Department of International Relations, Emerson University Multan, Punjab, Pakistan. 3-Saira Akram Lecturer, Department of Political Science, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
Keywords:	Religion, Pakistan, Deterritorialization, and Re-territorialization, Nation-building
DOI Number:	10.31703/gssr.2022(VII-I).04	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).04
Page Nos:	26 ‒ 34
Volume & Issue:	VII-I

Examining the Motivation Level of L2 Students in e-Learning during Pandemic (Covid-19)
Abstract:	COVID-19 has disturbed the record of the activities in the world.But education is the only diligence that moved entirely in the online method in most of the countries. And virtual learning and teaching as well as the best option to continue the education throughout the covid-19 pandemic,particularly in tertiary learning. The purpose of this study is to know the motivation level of L2 learners duri ...Read More - View Fulltext
Author/s:	1-Maria Nisar School of Foreign Languages, Shanghai University, China. 2-Javeria Bano M Phil Scholar, Institute of Southern Punjab, Multan, Punjab, Pakistan. 3-Rana Imran Ali Lecturer, Faculty of English, Virtual University of Pakistan, Lahore, Punjab, Pakistan.
Keywords:	Online English Learning, L2 Motivation, L2 Motivational Self-system, Novel Covid-19
DOI Number:	10.31703/gssr.2022(VII-I).05	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).05
Page Nos:	35 ‒ 45
Volume & Issue:	VII-I

Theory of Deconstruction: A Study of Scholastic Scope Thereof
Abstract:	This research article primarily dealt with the impact of theory of deconstruction in various disciplines; it endeavored to study the power of pervasion of this notable literary and philosophical theory into other areas of study including the field of education, too. Theory of deconstruction as propounded by Jacques Derrida, famous French abstruse thinker and philosopher of twentieth century, empha ...Read More - View Fulltext
Author/s:	1-Ghulam Sarwar Butt Assistant Professor of Islamic Studies, Government Associate College, Pasrur, Sialkot, Punjab, Pakistan. 2-Muhammad Naveed Khalid Resource Person, Allama Iqbal Open University, Islamabad, Pakistan. 3-Tariq Hussain Assistant Professor, Institute of Education and Research, University of the Punjab, Lahore, Punjab, Pakistan.
Keywords:	Theory, Deconstruction, Derrida, Education, Aporias, Postmodernism, Impact/influence.
DOI Number:	10.31703/gssr.2022(VII-I).06	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).06
Page Nos:	46‒58
Volume & Issue:	VII-I

Learning goes Digital: Impact of WhatsApp Discussion Groups on Academic Performance of University Students in Lahore
Abstract:	The use of mobile phones, in this era of technology, is considered to be an innovative (Quick learning resource) learning method in the field of education. The way technological advancement is playing its role to boost up the effectiveness of different education-based activities around the globe is also worth considering. This study, therefore, aims to explore the impact of different Discussion Gr ...Read More - View Fulltext
Author/s:	1-Sadaf Zahra Lecturer, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan. 2-Zaheer-Ud-Din Babar Lecturer, Department of Mass Communication, National University of Modern Languages, Lahore, Punjab, Pakistan. 3-Syed Wasay Ali Lecturer, Department of Media Studies, University of South Asia, Lahore, Punjab, Pakistan.
Keywords:	WhatsApp, Discussion Groups, Quick Learning, Digital Media, and Knowledge Sharing
DOI Number:	10.31703/gssr.2022(VII-I).07	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).07
Page Nos:	59‒69
Volume & Issue:	VII-I

Investigating the Effect of School Teachers' Behavior on Pupils' Achievement
Abstract:	The current study was conducted for the examination of the effect of the teachers’ behavior on students’ academic achievement while opting for the Positivist paradigm. It was quantitative research. A total of 600 students(50 percent including males and females) were selected using Cluster sampling out of 1200 students. “Teachers’ Behavior Assessment Scale” adopted from (Hadie,Hassan, Ba ...Read More - View Fulltext
Author/s:	1-Muhammad Shahid Zulfiqar Ali Visiting Lecturer, University of Education Lahore, Punjab, Pakistan 2-Muhammad Khalid Zubair Lecturer, Government College of Technology, Rahim Yar Khan, Punjab, Pakistan 3-Ghazal Khalid Siddiqui Associate Professor, University of Education, Lahore, Punjab, Pakistan
Keywords:	Teachers’ Behaviour; Students’ Achievement; FGEI’s (C/G)
DOI Number:	10.31703/gssr.2022(VII-I).08	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).08
Page Nos:	70‒77
Volume & Issue:	VII-I

Growth Environment Score and Economic Growth Nexus in Next Eleven Countries
Abstract:	This paper investigates the relationship between growth environment score and economic growth of N11 (Next eleven) countries over the period of 20 years that is; 1999-2018. A panel data regression, fixed effect model, random effect model and Hausman test are applied in our study.According to the Hausman specification test, the fixed-effect model is a suitable model for the study. Econometrics find ...Read More - View Fulltext
Author/s:	1-Anam Tariq Scholar, UCP Business School, Faculty of Management Studies, University of Central Punjab, Lahore, Punjab, Pakistan. 2-Zahid Ahmed Associate Professor, UCP Business School, Faculty of Management Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
Keywords:	Economic Growth, Next Eleven Countries, Growth Environment Score, Panel Regression, Hausman Specification Test
DOI Number:	10.31703/gssr.2022(VII-I).09	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).09
Page Nos:	78 ‒ 94
Volume & Issue:	VII-I

Impact of Big Five Personality Traits on E-Wom: Mediation of Brand Addiction and Moderation of Self-Liking
Abstract:	This research examines the impact of brand addiction and self-liking in the relationship between big fiver personality traits and Electronic word of mouth (E-WOM). This research study is based upon a survey method, data from 233 respondents were collected to examine the impact of independent on dependent variables through mediation and moderation. Mediation and moderation were tested through Proce ...Read More - View Fulltext
Author/s:	1-Tanveer Aslam PhD Scholar, University of Lahore, Lahore, Punjab, Pakistan. 2-Riwan Ali Assistant Professor, University of Lahore, Lahore, Punjab, Pakistan. 3-Muhamad Ahsan Athar PhD Scholar, National College of Business Administration and Economics, Lahore, Punjab, Pakistan.
Keywords:	E-WOM, Extraversion, Agreeableness, Neuroticism, Consciousness, Openness, Self-liking, Brand Addiction and Big Five Personality Traits
DOI Number:	10.31703/gssr.2022(VII-I).10	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).10
Page Nos:	95 ‒ 105
Volume & Issue:	VII-I

Role of Theatricality in Samuel Fyzee-Rahamin's Play Daughter of Ind
Abstract:	This study aims at investigating the theatrical aspects of SamuelFyzee-Rahamin’s play text Daughter of Ind. The playwright's theatricality comprises of a variety of distancing devices that are artistically positioned to realize the intended sociopolitical goals. To pop up the spectacle dimension of the said text, various situations, episodes, and personages are shrewdly juxtaposed against each o ...Read More - View Fulltext
Author/s:	1-Nargis Saleem Lecturer in English, Riphah International University, Lahore, Punjab, Pakistan 2-Muhammad Saleem Professor of English, Government Graduate College Township, Lahore, Punjab, Pakistan 3-Umar -ud -Din Associate Professor of English, Government Graduate College Civil Lines, Lahore, Punjab, Pakistan
Keywords:	Daughter of Ind, Samuel Fyzee-Rahamin, Theatricality
DOI Number:	10.31703/gssr.2022(VII-I).11	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).11
Page Nos:	106‒112
Volume & Issue:	VII-I

Triangulation of Belief in Just World (BJW), Contentment with Life (CWL) and Employee Retention (ER)
Abstract:	The focus on the belief system of employees and workers in organizations, as it is a hidden and under the radar system that actually creates a huge impact on the performance of an employee as well as on organizational performance. It is postulated that those who believe that the world is unjust,may try to be unjust with the world i.e., the people around them, and vice versa. We developed a theoret ...Read More - View Fulltext
Author/s:	1-Muhammad Zia-ur-Rehman Associate Professor, Department of Leadership and Management Studies, National Defence University, Islamabad, Pakistan. 2-Shuja ud Din Research Scholar, National Defence University, Islamabad, Pakistan. 3-Arif Masih Khokhar Iqra University, Islamabad, Pakistan.
Keywords:	Belief in a Just World, Commitment to Life, Employee Retention, Business Organizations, Store Managers
DOI Number:	10.31703/gssr.2022(VII-I).12	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).12
Page Nos:	113 ‒ 124
Volume & Issue:	VII-I

Diachronic Change in English Orthography with Proliferation of Computer- Mediated Communication (CMC)
Abstract:	Every living thing faces a change. English, being a living language,has also gone through a course of variation since its initiation. These variations have been detected in English at every level. Most importantly,English orthography has changed a lot. The current study explores the impact of CMC on English orthography. Centered on some parameters and classification of data, this research principa ...Read More - View Fulltext
Author/s:	1-Jahanzeb Jahan Lecturer in English, Department of English Language and Literature, University of Education, Lahore, Punjab, Pakistan. 2-Humaira Irfan Associate Professor of English, Department of English Language and Literature, University of Education, Lahore, Punjab, Pakistan. 3-Kiran Jahanzeb University of Management and Technology, Lahore, Punjab, Pakistan.
Keywords:	English, Orthography, CMC, Impact, Standard English, Variations
DOI Number:	10.31703/gssr.2022(VII-I).13	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).13
Page Nos:	125-133
Volume & Issue:	VII-I

The Perception of Physical Education Teachers towards Physical Education at Public Secondary Schools Punjab, Pakistan
Abstract:	The study aimed to examine the physical education teacher's perception of physical education classes at public secondary schools in Punjab,Pakistan. The targeted population of this study was the physical education teachers working in secondary schools. The study sample was taken from four districts of Punjab (Lahore, Faisalabad, Gujranwala, and Rajanpur). Eighty physical education teachers partici ...Read More - View Fulltext
Author/s:	1-Saira Akhtar Ph.D. Scholar, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan. 2-Muhammad Imran Yousuf Associate Professor, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan. 3-Qaisara Parveen Associate Professor, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan.
Keywords:	Physical Education, Teacher's Perception, Secondary School, Pakistan
DOI Number:	10.31703/gssr.2022(VII-I).14	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).14
Page Nos:	134 ‒ 146
Volume & Issue:	VII-I

The Psychological Effects of Online Classes on Students: A Study of Pakistan in Covid-19 Pandemic
Abstract:	The learning process in the university and the environment on campus have a crucial role in the development of students' psychological and physical well-being. The present study aims to highlight the problems of online classes faced by university students during the period of the COVID-19 pandemic. It also examines the factors of online classes that caused depression among Pakistani students. The ...Read More - View Fulltext
Author/s:	1-Faiza Anjum Assistant Professor of Sociology, National Textile University, Faisalabad, Punjab, Pakistan 2-Madieha Akram Assistant Professor, Department of Sociology, The Women University Multan, Punjab, Pakistan 3-Raja Shaharyar Social Welfare Officer, CDP, Tehsil Kot Chutta, District D. G. Khan, Punjab, Pakistan.
Keywords:	COVID-19, Online Classes, Perception, Problems, Depression
DOI Number:	10.31703/gssr.2022(VII-I).15	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).15
Page Nos:	147 ‒ 156
Volume & Issue:	VII-I

The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore
Abstract:	Social media platforms are used in many businesses for the marketing of their products and operations. The Lahore based restaurants are under observation of this research, and the impact of social media is highlighted in the meantime. The major objective of this study is to examine the impacts of social media in doing food business and how it influences their activities. A mix of qualitative and q ...Read More - View Fulltext
Author/s:	1-Muhammad Shabi ul Hasnain MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan 2-Tanveer Hussain Assistant Professor, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan 3-Faiza Aslam Research Associate, Office of Research Innovation and Commercialization, University of Management and Technology, Lahore, Punjab, Pakistan.
Keywords:	Social Media, Brand Equity, Fast-Food, Lahore, Pakistan, Facebook
DOI Number:	10.31703/gssr.2022(VII-I).16	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).16
Page Nos:	157‒167
Volume & Issue:	VII-I

Financial Literacy and Adoption of Fintech: The Role of Financial Risk Tolerance
Abstract:	Fintech is one of the novelty in the area of finance, it's a collaboration of finance and technology. Now a day's technology has become a significant part of the financial industry. Major products and services of Fintech include ATM, peer to peer lending, crowdfunding, and cryptocurrency. Understanding of financial terminology and acceptance of related risk of Fintech products and services are imp ...Read More - View Fulltext
Author/s:	1-Safyan Majid Department of Commerce and Finance, GC University, Lahore, Punjab, Pakistan. 2-Muhammad Gulzaib Chaudhary Department of Economics, GC University, Lahore, Punjab, Pakistan 3-Usman Ali Department of Economics, GC University, Lahore, Punjab, Pakistan.
Keywords:	Financial Literacy, Fintech, ATM, Lahore, Pakistan
DOI Number:	10.31703/gssr.2022(VII-I).17	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).17
Page Nos:	168-179
Volume & Issue:	VII-I

The Impact of Psychological Safety on Creative Performance: Mediating Role of Job Involvement
Abstract:	The study was conducted with the aim of identifying the impact of psychological safety on creative performance, not in isolation, but by taking job involvement as a mediator. A plethora of research is available that is considered psychological safety and creativity. However, psychological safety has the potential to evoke and motivate employees to involve themselves in work-related activities. Pos ...Read More - View Fulltext
Author/s:	1-Shazia Akhtar Department of Management Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan. 2-Muhammad Faisal Malik Department of Management Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan. 3-Muhammad Zeshan Naeem Department of Management Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.
Keywords:	Psychological Safety, Job Involvement, Creative Performance
DOI Number:	10.31703/gssr.2022(VII-I).18	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).18
Page Nos:	180 - 187
Volume & Issue:	VII-I

Coverage of Populism Related Content in Pakistani Media: An Analysis of the Coverage of Dawn and The News
Abstract:	Populists are dominating the world's political situation. The election campaign of Donald Trump in the United States, the emergence of right-wing populist parties in Eastern Europe, and the popularity of Narendra Modi ofIndia prove that we live in a populist world. Populism has also returned to Pakistan as cricketer-turning politician Imran Khan's popularity was attributed to a massive publicity c ...Read More - View Fulltext
Author/s:	1-Fazal Ullah M.Phil. Scholar, Department of Journalism and Mass Communication, University of Peshawar, Peshawar, KP, Pakistan 2-Amir Hamza Marwan Lecturer, Department of Journalism and Mass Communication, University of Peshawar, Peshawar, KP, Pakistan. 3-Mussarat Anwar Associate Professor, College of Home Economics, University of Peshawar, Peshawar, KP, Pakistan.
Keywords:	Populism, Media Politics, Political Parties, Elections
DOI Number:	10.31703/gssr.2022(VII-I).19	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).19
Page Nos:	188 ‒ 201
Volume & Issue:	VII-I

Intellectual Property Rights, Non-Market Considerations and Foreign R and D Investments
Abstract:	This study focuses on how businesses can depend upon non-market elements, gain privileged handling from hosting governmental bodies, and safeguard the intellectual property in other states. This study interrogates different non-market elements; one is at the national level, while the other is at the corporate level, i.e., to influence where businesses focus their innovative efforts. It uses the qu ...Read More - View Fulltext
Author/s:	1-Naheeda Ali Assistant Professor, Department of Law, The University of the Punjab, Gujranwala Campus, Gujranwala, Punjab, Pakistan. 2-Kanwal Iqbal Khan Assistant Professor, Institute of Business and Management, University of Engineering and Technology Lahore, Punjab, Pakistan.
Keywords:	Intellectual Property Rights, Innovation, Piracy, R
DOI Number:	10.31703/gssr.2022(VII-I).20	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).20
Page Nos:	202 - 211
Volume & Issue:	VII-I

Identifying English Language Problems of Novice Engineering Students
Abstract:	English has a paramount role in this digital world of internet and mobile technology. Digital technology has facilitated language learning. This study focused on identifying English language problems of novice engineering students in this modern age of scientific advancement.Convenience sampling method was used since the principal researcher taught the subject of Functional English to participants ...Read More - View Fulltext
Author/s:	1-Inayatullah Kakepoto Department of English, Quaid-e-Awam University of Engineering Science and Technology, Nawabshah, Sindh, Pakistan. 2-Muhammad Saeed Akhter Department of English, Riphah International University, Faisalabad Campus, Punjab, Pakistan. 3-Quratulain Talpur Mehran University of Engineering and Technology, Shaheed Zulfiqar Ali Bhutto Campus Khairpur Mir's, Sindh, Pakistan.
Keywords:	English Language, Problems, Novice, Engineering Students
DOI Number:	10.31703/gssr.2022(VII-I).21	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).21
Page Nos:	212 - 222
Volume & Issue:	VII-I

Ahmed's Journey into Islam: A Critique of Essentialization of Islam
Abstract:	Islam in western literary and non-literary discourse has been represented stereo typically as a static, extremist, jihadist, fundamentalist religion of terrorism, a threat to western ideology. Akbar S. Ahmed's Journey into Islam critiques the distorted images of Muslims, Islam and its practices.This article attempts to highlight the stereotypical representation of Islam and Muslims in media and ac ...Read More - View Fulltext
Author/s:	1-Muhammad Ijaz Lecturer in English, Department of Humanities and Linguistics, University of Agriculture, Faisalabad, Punjab, Pakistan 2-Ghulam Murtaza Associate Professor, Department of English, Government College University, Faisalabad. Punjab, Pakistan 3-Bahadur Ali Lecturer in English, Department of Humanities and Linguistics, University of Agriculture, Faisalabad, Punjab, Pakistan
Keywords:	Islam, Jihad, Stereotypes, Media, Terrorism, Expansionism
DOI Number:	10.31703/gssr.2022(VII-I).22	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).22
Page Nos:	223 ‒ 229
Volume & Issue:	VII-I

Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity
Abstract:	Competition and complexity have increased many folds in professional arenas. The world is now becoming more integrated. However,the trend of personal success is gaining more importance in our lives. The process of Personal Branding is similar to Celebrity Branding. Professionals use it as a tool for creating an intended professional image and enhancing career success. There have been books and res ...Read More - View Fulltext
Author/s:	1-Muhammad Rehan Zafar Lecturer, Department of International Relations, National University of Modern Languages, Rawalpindi, Punjab, Pakistan 2-Raja Muhammad Yasin Sultan Lecturer, Department of International Relations, National University of Modern Languages, Rawalpindi, Punjab, Pakistan 3-Adeel Shahzad Lecturer, National University of Modern Languages, Rawalpindi, Punjab, Pakistan
Keywords:	Personal Branding, Moderately, Personality, Competence, Development, Authenticity, Sociability
DOI Number:	10.31703/gssr.2022(VII-I).23	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).23
Page Nos:	230 ‒ 243
Volume & Issue:	VII-I

Success Factors of E-Government and Interaction with Electronic Portal in Pakistan: A Case Study Approach
Abstract:	The current study is conducted to evaluate the e-government portal E-Khidmat Markaz launched by the government of Punjab. This study addresses two contemporary issues related to e-government: the successful implementation and the factors behind the success. For this purpose, a theoretical framework for assessing critical success factors behind e-government and online interaction in Pakistan is dev ...Read More - View Fulltext
Author/s:	1-Saira Ahmed PhD Scholar, Hailey College of Commerce, University of Punjab, Lahore, Punjab, Pakistan 2-Karm Shahryar Khalid Medical Officer, Masood Medical Centre, Lahore, Punjab, Pakistan 3-Shaherbano Khalid Johns Hopkins Covid Command Centre, Baltimore, USA
Keywords:	E-government, Policy Planning, Online Interaction, IT Vendors
DOI Number:	10.31703/gssr.2022(VII-I).24	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).24
Page Nos:	244 ‒ 252
Volume & Issue:	VII-I

Mental Health, Hope and Work Engagement: An Empirical Study in the Health Sector
Abstract:	Drawing on COR (conservation of resources) theory, the current study investigates the impact of personal resources on mental health and hope on work engagement. The study assesses the mediation of hope on mental health and works on engagement relationship. Data was gathered in two waves with a gap of one month between T1 and T2 from 200 front line healthcare workers employed in Pakistan's public a ...Read More - View Fulltext
Author/s:	1-Fouzia Ashfaq School of Business Administration, National College of Business Administration % Economics, Lahore, Punjab, Pakistan 2-Ghulam Abid Assistant Professor, Department of Business Studies, Kinnaird College for Women, Lahore, Punjab, Pakistan
Keywords:	Mental Health, Hope, Work Engagement, Mediation
DOI Number:	10.31703/gssr.2022(VII-I).25	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).25
Page Nos:	253 ‒ 263
Volume & Issue:	VII-I

Changing Trends in Indigenous Language Use in Pakistani Rural Community
Abstract:	The study investigates the speech practices of rural Pothohari speakers in the home domain in the light of demographic variables: income, age, education and occupation. It discovers various social, economic, political and affective factors and their complex relationship with respect to language preferences and changes in patterns of use. The data for the study comes from recorded dinner time conve ...Read More
Author/s:	1-Samina Tabassum PhD Scholar, Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan. 2-Samina Amin Qadir Professor Emeritus, Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan.
Keywords:	Language Attitude, Language Maintenance/Shift, Mother Tongue, Pothohari
DOI Number:	10.31703/gssr.2022(VII-I).26	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).26
Page Nos:	264-278
Volume & Issue:	VII-I

Islamophobia in West: An Analytical Study
Abstract:	Islamophobia is the term used to refer to the discrimination against the one who practices Islam, called Muslims. It is the combination of many things that includes dislike, terror, and prejudice towards the things that are part of the Muslim religion, including Holy places where they worship, the Hijab, The Holy Book Quran, etc. Aggressive and hateful behavior is shown towards Muslims by burning ...Read More
Author/s:	1-Shahnawaz Muhammad Khan Assistant Professor, Department of International Relations, Federal Urdu University of Arts Science and Technology, Karachi, Sindh, Pakistan. 2-Muhammad Arif Khan Assistant Professor, Department of International Relations, Federal Urdu University of Arts Science and Technology, Karachi, Sindh, Pakistan. 3-Bakhtiar Khan Assistant Professor, Department of Political science, University of Buner, Buner, KP, Pakistan
Keywords:	Islamophobia, Anti-Islam, Western Media, Hate Speech
DOI Number:	10.31703/gssr.2022(VII-I).27	Details Download
DOI Link:	http://dx.doi.org/10.31703/gssr.2022(VII-I).27
Page Nos:	279 ‒ 288
Volume & Issue:	VII-I