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Volume-IX

, Issue-III

(SUMMER 2024)

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01 - Cultivating Trademark Excellence: Revolutionizing Protection in Pakistan

http://dx.doi.org/10.31703/gssr.2024(IX-III).01
10.31703/gssr.2024(IX-III).01      Published : Sep 2024

Abstract

    Traditionally, trademarks were regarded as useful instruments for the identification of the source thus legal protection was provided to them. However, recently, trademarks have advanced as efficient instruments for both commercial and social communication in a fresh yet difficult environment. This article attempts to evaluate and analyze the present trademark regime in Pakistan and proposes chang... Details

    Intellectual Property, Trademark, Protection and Counterfeiting, Piracy, Dilution

    (1) Siddiqa Naushen
    Advocate, Sindh High Court, Karachi, Sindh, Pakistan. Former Visiting Faculty, School of Law, University of Karachi, Sindh, Pakistan.
    (2) Tauheed Ullah Siddiqui
    Assistant Professor, School of Law, University of Karachi, Sindh, Pakistan.
    (3) Muhammad Pervez
    Advocate, Sindh High Court, Karachi, Sindh, Pakistan. Former Director, Excise, Taxation & Narcotics Control Department, Sindh, Pakistan.
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02 - Readiness Assessment for Online Learning among Students in Public Sector Univers

http://dx.doi.org/10.31703/gssr.2024(IX-III).02
10.31703/gssr.2024(IX-III).02      Published : Sep 2024

Abstract

    The objective of the study was to explore Student Readiness in Online Learning Environment:  Student readiness in the online learning environment is a crucial factor in determining academic success. The research was descriptive and to attain the objectives a sample of a total of 300 students 92 male and 208 female students from the Bahauddin Zikariya University, Emerson University Multan, and... Details

    Online Learning, Student Readiness, Universities

    (1) Samina Gul
    M.Phil Scholar, Department of Education, The Women University, Multan, Punjab, Pakistan.
    (2) Rabiah Mohyuddin
    Lecturer, Department of Education, The Women University, Multan, Punjab, Pakistan.
    (3) Marium Ansari
    Lecturer, Department of Education, The Women University, Multan, Punjab, Pakistan.
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03 - Parents' Advice-Based Discipline Selection and its Impact on Academic Performanc

http://dx.doi.org/10.31703/gssr.2024(IX-III).03
10.31703/gssr.2024(IX-III).03      Published : Sep 2024

Abstract

    This study emphasizes the common perceptions of students regarding discipline selection on their parents’ advice and its impact on academic attainment in tertiary education. The objective of this particular study was, to find out the effect on academic achievement of discipline selection on parental advice. A mixed-method approach was utilized. The target population of the study was comprise... Details

    Perceptions, Parents’ Advice, Aptitude, Passion, Discipline Selection and Academic Achievement

    (1) Abdus Samad
    PhD Scholar, Department of Education and Research, University of Lakki Marwat, KP, Pakistan.
    (2) Irfanullah Khan
    Assistant Professor, Department of Education and Research, University of Lakki Marwat, KP, Pakistan.
    (3) Mudassar Hussain
    Assistant Professor, Department of Education and Research, University of Lakki Marwat, KP, Pakistan.
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04 - China-Pakistan Economic Corridor (CPEC): Security Threats and Challenges for Pak

http://dx.doi.org/10.31703/gssr.2024(IX-III).04
10.31703/gssr.2024(IX-III).04      Published : Sep 2024

Abstract

    The two countries being strategic partners, both Pakistan and China are confronted with a number of security threats and challenges in their respective regions. Internal security threats are a burning issue for Pakistan they include; terrorism, insurgency, sectarian violence, and separatist movements. These threats are often associated with various outside agents, especially countries, and neighbo... Details

    CPEC, China, Pakistan, Challenges, Extremism, Terrorism

    (1) Faisal Ahmad
    Lecturer, Department of Politics & International Studies, Karakorum International University Gilgit, Gilgit Baltistan, Pakistan.
    (2) Asma Hussain
    Research Associate, Riphah Institute of Public Policy, Riphah International University Islamabad, Pakistan.
    (3) Sibtain Abbas
    Research Scholar, Department of Media and Communication Studies, Karakorum International University, Gilgit, Gilgit Baltistan, Pakistan.
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05 - Psychological Wellbeing and Coping Strategies of ADHD Child Caregivers

http://dx.doi.org/10.31703/gssr.2024(IX-III).05
10.31703/gssr.2024(IX-III).05      Published : Sep 2024

Abstract

    Psychological Well-being was discovered as a dynamic that included the subjective, Psychological, and social dimensions and health-related behaviors. A caregiver burden is the type of stress that caregivers experience because of the hurdles and challenges of caregiving.  To assess the burden of caregivers of children with ADHD and examine the psychological well-being with coping strategies.&n... Details

    Attention Deficit Hyperactivity Disorder, Psychological Well-being, Care Giver Burden, Coping Strategies, Challenges, Behavior Problem

    (1) Ambreen Anjum
    Associate Professor, Department of Psychology, Virtual University, Pakistan.
    (2) Shahbaz Sharif
    Lecturer, Department of Commerce, University of the Punjab, Jehlum Campus, Punjab, Pakistan.
    (3) Muhammad Rashid
    Visiting Lecturer, Department of Commerce, University of the Punjab, Jehlum Campus, Punjab, Pakistan.
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06 - Malady of the Mind: Mapping Dimensions of Mental Disorder through Narratological

http://dx.doi.org/10.31703/gssr.2024(IX-III).06
10.31703/gssr.2024(IX-III).06      Published : Sep 2024

Abstract

    This paper proffers mapping Mental Disorders by employing a narratological lens in Jonathan Rosen's The Best Minds: A Story of Friendship, Madness, and the Tragedy of Good Intentions focusing on the volatility of emotions, malady of mental disorder through the spectrum of narratology and positing conundrum to the mind. It emphasizes how the mechanism of storytelling mirrors the intricacies of ment... Details

    Narratology, Mental Disorders, Storytelling, Paranoia, Narrative Techniques

    (1) Nida Amjad Chuhan
    MPhil, English Literature, Faculty of Humanities & Social Sciences, GIFT (Gujranwala Institute of Future Technologies) University, Gujranwala, Punjab, Pakistan.
    (2) Sidra Nasir Qureshi
    Lecturer, Faculty of Psychology, University of Sialkot, Punjab, Pakistan.
    (3) Abdul Bari Khan
    Faculty of Education, Language and Communication, University Malaysia Sarawak.
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07 - Journalism Versus Anchorism: A Case Study of Sar-E-Aam Program of ARY TV and its

http://dx.doi.org/10.31703/gssr.2024(IX-III).07
10.31703/gssr.2024(IX-III).07      Published : Sep 2024

Abstract

    The study explores the effects of media with regard to different programs designed to highlight social issues. This is the critical analysis of “Sar e Aam” programmes by the ARY News. It is known for attracting viewers through investigative journalism, and the content claims that it exposes corruption, crimes, and social injustices through operations. The show's content is qualitativel... Details

    Anchorism, Ethics, Journalism, Objectivity, Sensationalism

    (1) Samina Kalsoom
    M.Phil Scholar, Department of Journalism & Mass Communication, University of Peshawar, KP, Pakistan.
    (2) Bakht Zaman
    Assistant Professor, Department of Journalism & Mass Communication, University of Peshawar, KP, Pakistan.
    (3) Arooba Iftikhar
    MPhil Scholar, Department of Journalism & Mass Communication, University of Peshawar, KP, Pakistan.
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08 - From Repression to Wholeness: A Jungian Analysis of Anima Integration and Indivi

http://dx.doi.org/10.31703/gssr.2024(IX-III).08
10.31703/gssr.2024(IX-III).08      Published : Sep 2024

Abstract

    In Nathaniel Hawthorne’s (1967) The Scarlet Letter, Arthur Dimmesdale, a minister in the church of New England, commits adultery with Hester Prynne but hides his sin from the public. He thinks that revealing the secret will mar his name and fame in the society. He is afraid of losing his reputation in his congregation and among his colleagues. From a Jungian lens, Dimmesdale strives to look ... Details

    Anima/Animus, Persona, Individuation, Conscious and Unconscious

    (1) Muhammad Bilal Khan
    Lecturer, Department of English, Gomal University, Dera Ismail Khan, KP, Pakistan.
    (2) Inam Ullah
    Lecturer, Department of English, GDC No.1, Dera Ismail Khan, KP, Pakistan.
    (3) Abdul Qayyum
    Assistant Professor, Department of English, GDC No.1, Dera Ismail Khan, KP, Pakistan.
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09 - Coverage of Women's Empowerment Issue in Pakistani Newspapers: An Agenda-Setting

http://dx.doi.org/10.31703/gssr.2024(IX-III).09
10.31703/gssr.2024(IX-III).09      Published : Sep 2024

Abstract

    In the current research, a quantitative content analysis of four leading newspapers Dawn, Daily Times, Nawa-i-waqt, and Daily Jang was conducted to investigate the patterns of coverage of women empowerment. The time period for this study consisted of November 2023 to April 2024. The results showed that Urdu newspapers gave more coverage to the issue at hand as compared to English newspapers and Na... Details

    Women Empowerment, Pakistani newspapers, Agenda Setting, Political Empowerment, Social Empowerment, Women in Print Media

    (1) Samia Manzoor
    Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Fatima Mushtaq
    MPhil Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (3) Sabiha Ibrahim
    MPhil Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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10 - Frame Analysis of Digital Games

http://dx.doi.org/10.31703/gssr.2024(IX-III).10
10.31703/gssr.2024(IX-III).10      Published : Sep 2024

Abstract

    Despite the ubiquitous use of digital games, there is lack of scholarship on the use of framing in the narrative of digital games. Like other media, the games inevitably frame the issues in their narrative. Digital games are multifaceted where gameplay dynamics and narrative elements coalesce and create an immersive experience for the player. Owing to this interactive nature, a holistic operationa... Details

    Digital Games, Frame Analysis, Framing Functions, Operational Facets, Narrative

    (1) Isma Waseem
    PhD Scholar, Department of English, National University of Modern Language, Islamabad, Pakistan.
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11 - English Linguistics in the Nexus of Economic Growth and Cultural Evolution

http://dx.doi.org/10.31703/gssr.2024(IX-III).11
10.31703/gssr.2024(IX-III).11      Published : Sep 2024

Abstract

    This article investigates the profound role of English linguistics in shaping economic growth as well as cultural evolution in a world that is highly globalized. With the language ascending toward its status as a global lingua franca, it has greatly influenced international trade, labor mobility, and digital communication, thereby enhancing international economic integration. The economic benefits... Details

    English Linguistics, Migration, Economic Growth, Cultural Evolution, Globalization, Linguistic Imperialism, Identity Formation, Human Capital Development, International Relations

    (1) Sadaf -
    MPhil Scholar, Department of English, Abdul Wali Khan University Mardan, KP, Pakistan.
    (2) Muhammad Zeeshan Naseer
    Lecturer, Department of Sociology, Government MAO Graduate College, Lahore, Pakistan.
    (3) Ahmad Sheraz
    M.Phil Scholar, School of International Relations, Minhaj University Lahore, Punjab Pakistan.
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12 - Exploring the Socio-Cultural Barriers that Hinder Female's Access to Higher Educ

http://dx.doi.org/10.31703/gssr.2024(IX-III).12
10.31703/gssr.2024(IX-III).12      Published : Sep 2024

Abstract

    The study primarily aims to identify and analyze socio-cultural obstacles that prevent women from pursuing higher education in rural Quetta. It focuses on examining how women perceive the effectiveness of these barriers. This study utilized a qualitative research methodology to investigate the experiences of ten young female participants encountering socio-cultural obstacles that hindered their pu... Details

    Female Higher Education, Female’s Low Literacy, Female Perspective, Rural Area, Socio-Cultural Barriers

    (1) Iqra Panezai
    Undergraduate, Department of Sociology, Forman Christian College University, Lahore, Punjab, Pakistan.
    (2) Athar Azeem
    Assistant Professor, Department of Sociology, Forman Christian College University, Lahore, Punjab, Pakistan.
    (3) Shamaila Athar
    Associate Professor, Department of Sociology, Forman Christian College University, Lahore, Punjab, Pakistan.
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13 - Evaluating the Economic and Trade Cooperation Impact of the Belt and Road Initia

http://dx.doi.org/10.31703/gssr.2024(IX-III).13
10.31703/gssr.2024(IX-III).13      Published : Sep 2024

Abstract

    The BRI, initiated by Chinese President Xi Jinping, sounds like an ambitious scheme for the development of integration and network cooperation scheme in the Asia-Europe-Africa region. Pakistan is the closest ally of BRI since it occupies a strategic position as a transit route for exchange. The China-Pakistan Financial Passage (CPEC), a lead venture of the BRI, centers on improving financial parti... Details

    CPEC, Trade, China-Pakistan, BRI's

    (1) Muhammad Ikhlaq
    MPA (Master's degree in Public Administration), School of Public Administration China University of Geosciences, Wuhan, China.
    (2) Noor Fatima
    Assistant Professor, Department of Economics, National University Of Modern Languages Islamabad, Pakistan.
    (3) Tooba Zulfiqar
    M. Phil Scholar, Department of Pakistan Studies, National University of Modern Languages Islamabad, Pakistan.
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14 - Persuasion Through Multimodality in Advertisements

http://dx.doi.org/10.31703/gssr.2024(IX-III).14
10.31703/gssr.2024(IX-III).14      Published : Sep 2024

Abstract

    This study examines the persuasive and appealing multi-modes created in advertisements by advertisers, as well as how they convince and affect viewers and buyers. This research focuses on the signs, symbols, and multimodality. For this purpose, Multi-modal Discourse Analysis (MDA) of Kress & Leeuwen, (1996) is employed as a framework in order to analyze the advertisements. There are three basi... Details

    Advertisements, Multi-Modal Discourse Analysis (MDA), Meta-functions, Visuals

    (1) Zakirullah
    Lecturer, Department of English, Kohat University of Science and Technology, Kohat, KP, Pakistan.
    (2) Salman Nasir
    Lecturer, Department of English, Kohat University of Science and Technology, Kohat, KP, Pakistan.
    (3) Sami Ullah
    BS, Department of English, Kohat University of Science and Technology, Kohat, KP, Pakistan.
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15 - Stylistic Analysis of the poem “Wedding in the Flood" by Taufiq Rafat in th

http://dx.doi.org/10.31703/gssr.2024(IX-III).15
10.31703/gssr.2024(IX-III).15      Published : Sep 2024

Abstract

    The poem is arrhythmic and conveys the scenario of a wedding held in the period in which flood usually comes, concentrating on tiny pictorial details as witnessed by the sight of the folks became my selection for the stylistic analysis for several reasons. The aim of this paper is to analyze Taufiq Rafat's poem "Wedding in the Flood" from the viewpoint of stylistic analysis. This analysis is helpf... Details

    Stylistics, Terms, Wedding in the Flood, Complexity of Verses, Figurative Devices

    (1) Muhammad Haris
    Graduate (English Language & Linguistics), School of Humanities, University of Westminster (Regent Campus), Central London, United Kingdom.
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16 - Financial Sector Reforms and Inflation-Growth Nexus

http://dx.doi.org/10.31703/gssr.2024(IX-III).16
10.31703/gssr.2024(IX-III).16      Published : Sep 2024

Abstract

    In the 1980s, Pakistan's financial reforms reduced central bank borrowing, raising government debt and tax collection needs. In this context, the conventional approach to evaluating the costs and benefits of low inflation proves inadequate. The sacrifice ratio (SR) focuses on demand contraction's impact on economic activity and fails to capture the true costs of inflation by overlooking the supply... Details

    Sacrifice Ratio (SR), Fiscal Policy, Monetary Policy, Phillips Curve, Output

    (1) Nadeem Iqbal
    Assistant Professor, Department of Economics, University of Peshawar, KP, Pakistan.
    (2) Aisha Rehman
    PhD Scholar, Department of Economics, University of Peshawar, KP, Pakistan.
    (3) Wasim Shahid Malik
    Professor, Department of Economics, University of Peshawar, KP, Pakistan.
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17 - Exploring the Lived Experiences of Transgender in Hazara Division of Khyber Pakh

http://dx.doi.org/10.31703/gssr.2024(IX-III).17
10.31703/gssr.2024(IX-III).17      Published : Sep 2024

Abstract

    This study aimed to study the social exclusion of transgender in Hazara Division of Khyber Pakhtunkhwa province of Pakistan. The study used qualitative research method in which data was collected through in-depth interviews with 25 respondents in the selected locales. The collected data was thematically analyzed and the results suggest that transgender face social exclusion which further exacerbat... Details

    Transgender, Social Exclusion, Violence, Discrimination, Harassment

    (1) Shoukat Nawaz
    MPhil Scholar, Department of Sociology, Hazara University Mansehra, KP, Pakistan.
    (2) Khalil ur Rahman
    Associate Professor, Department of Sociology, Hazara University, Mansehra, KP, Pakistan.
    (3) Khalid Ahmed
    MPhil Scholar, Department of Sociology, Hazara University Mansehra, KP, Pakistan.
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18 - Role of Personal and Ground Safety Measures Affecting Sports Performance

http://dx.doi.org/10.31703/gssr.2024(IX-III).18
10.31703/gssr.2024(IX-III).18      Published : Sep 2024

Abstract

    Personal and ground safety measures are considered very significant in contact games. The main objectives were to determine the awareness of safety measures among Cricket and Football players and to analyze the effect of these measures on their performance. Inferential, Correlation, regression analysis, and t-test statistics were employed for data analysis. Data reliability was 0.80. So for the qu... Details

    Cricket, Football, Ground, Performance, Personal, Players, Safety

    (1) Mohibullah Khan Marwat
    Professor, Department of Sports Sciences & Physical Education, Faculty of Allied Health Sciences, The University of Lahore, Lahore, Punjab, Pakistan.
    (2) Kashif Mehmood
    Lecturer, Department of Sports Sciences & Physical Education, Faculty of Allied Health Sciences, The University of Lahore, Lahore, Punjab Pakistan.
    (3) Sajid Hussain
    Lecturer, Department of Sports Sciences & Physical Education, Faculty of Allied Health Sciences, The University of Lahore, Lahore, Punjab Pakistan.
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19 - Social Interaction Anxiety as Mediating Role of Mental Well-being and Quality of

http://dx.doi.org/10.31703/gssr.2024(IX-III).19
10.31703/gssr.2024(IX-III).19      Published : Sep 2024

Abstract

    "How does our minds connect to dissatisfaction in relationship with others and the mindset that arises at a result hereof a connection?" is a question that needs an answer. The researchers aimed to survey university students. Examining the interplay between anxiety, mental wellness, and happiness, this research used an overall correlational methodology. Three hundred individuals, comprising both u... Details

    Social Interaction Anxiety, Mental Well-being, Quality of Life, University Students

    (1) Hamna Zaman
    MS Scholar, Department of Clinical Psychology, Bahria University Islamabad (campus), Islamabad, Pakistan.
    (2) Zainab Bibi
    MS Scholar, Department of Clinical Psychology, Bahria University Lahore, (Campus), Punjab, Pakistan.
    (3) Abeeha Arshad
    MPhil Scholar, Department of Psychology Riphah International University Faisalabad, Punjab, Pakistan.
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