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Volume-X

, Issue-II

(SPRING 2025)

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01 - Desperate Times, Desperate Measures: Time Travellesque Trapped Kinetics of Refug

http://dx.doi.org/10.31703/gssr.2025(X-II).01
10.31703/gssr.2025(X-II).01      Published : Jun 2025

Abstract

    This paper demonstrates how Mohsin Hamid's Exit West deals with the pernicious consequences of war, and anarchy.  The refugees Saeed and Nadia resorted to escape routes in search of an asylum, due to war. These were desperate times that called for desperate measures. When both protagonists escape using "black doors," what I call 'time- time-travellesque,' it transports them to an alternate re... Details

    Black Doors, Spatio-Temporal, Surveillance, Time Travellesque, Trapped Kinetics, Refugees

    (1) Mahwish Abid
    Ph. D scholar, Department of English, International Islamic University Islamabad, Pakistan.
    (2) Aroosa Kanwal
    Professor, Department of English, Quaid-i-Azam University, Islamabad, Pakistan.
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02 - Elemental Analysis of Late Kushan Copper Coins from the Islamabad Museum, Pakist

http://dx.doi.org/10.31703/gssr.2025(X-II).02
10.31703/gssr.2025(X-II).02      Published : Jun 2025

Abstract

    Archaeometallurgy examines the manufacture, practice, and technical development of ancient metals. This investigation middles on the elemental analysis of Late Kushan copper coins from Pakistan, applying X-ray fluorescence (XRF) Spectroscopy, a non-destructive method to discover their metallurgical alignment. The sample consisted of 22 Late Kushan copper coins, from the Islamabad Museum's reserve ... Details

    Non-destructive, Longevity, X-Ray Fluorescence, Spectroscopy, Inclusion, Poling, Striations

    (1) Attiya Malik
    PhD Scholar, Department of Archeology, Hazara University, Mansehra, KP, Pakistan.
    (2) Naveed Usman
    Lecturer, Department of Archeology, Hazara University, Mansehra, KP, Pakistan.
    (3) Gul Rahim Khan
    Professor, Department of Archeology, University of Peshawar, KP, Pakistan.
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03 - Developing English Reading Comprehension Skills through Collaborative Strategic

http://dx.doi.org/10.31703/gssr.2025(X-II).03
10.31703/gssr.2025(X-II).03      Published : Jun 2025

Abstract

    Reading comprehension is the capacity to make sense and deduce the meaning of a text. Students actively engaged in collaboration and deep thinking enhance their reading comprehension skills. This action research examined the role of Collaborative Strategic Reading(CSR) in enhancing the English reading comprehension skills of eighth-grade students in a private institution in Mansehra, Khyber Pakhtu... Details

    Collaborative Strategic Reading, Efl Classroom, Reading Comprehension, Action Research

    (1) Hasnain
    English Teacher, Unique Learning Academy, Baffa, Mansehra, KP, Pakistan.
    (2) Shawana Fazal
    Assistant Professor, Department of Education, Hazara University Mansehra, KP, Pakistan.
    (3) Shaista Irshad Khan
    Assistant Professor, Department of Education, Abdul Wali Khan University, Mardan, KP, Pakistan.
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04 - The Geo-Political Implications of the US-China AI and Tech Rivalry

http://dx.doi.org/10.31703/gssr.2025(X-II).04
10.31703/gssr.2025(X-II).04      Published : Jun 2025

Abstract

    The emerging US-China rivalry over Artificial Intelligence (AI) and cutting-edge technologies has become a fundamental aspect of contemporary global politics. This research explores how the mission for technological dominance between these two major powers is redesigning the geopolitical landscape, transforming long-standing coalitions, and introducing new frontiers of competition such as innovati... Details

    US-China, Artificial Intelligence, Tech Rivalry, Geopolitical Implications

    (1) Bushra Haider
    M. Phil, Department of International Relations, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
    (2) Sobia Hanif
    Assistant Professor, Department of International Relations, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
    (3) Zeeshan Fida
    Lecturer, Department of International Relations, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
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05 - The Impact of Digital Technologies on Student Engagement in Science Teaching at

http://dx.doi.org/10.31703/gssr.2025(X-II).05
10.31703/gssr.2025(X-II).05      Published : Jun 2025

Abstract

    This study investigates the role of digital technologies in enhancing student engagement in science education at the higher secondary level, focusing on institutions in Multan. Using a quantitative research design, data were collected from 203 students through a structured questionnaire based on a 5-point Likert scale. The results indicate that digital tools such as simulations, virtual labs, and ... Details

    Digital Technology, Student Engagement, Higher Secondary, Science Teaching

    (1) M. Saeed Shakir
    Lecturer, Department of Education, National University of Modern Language (NUML), Multan, Punjab, Pakistan.
    (2) Shanza Marium
    Undergraduate, Department of Education, National University of Modern Language (NUML), Multan, Punjab, Pakistan.
    (3) Aqsa Majeed
    Undergraduate, Department of Education, National University of Modern Language (NUML), Multan, Punjab, Pakistan.
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06 - Impact of Online Learning on Students’ Engagement and Academic Performance

http://dx.doi.org/10.31703/gssr.2025(X-II).06
10.31703/gssr.2025(X-II).06      Published : Jun 2025

Abstract

    This research examines the effects of e-learning on academic performance and student engagement in universities. Through a quantitative approach, data were gathered from a sample of 200 students drawn from a population of 1,050. Descriptive statistical procedures, i.e., mean, standard deviation, frequencies, and percentages, were used together with inferential tests like ANOVA and regression to te... Details

    Online Learning, Student Engagement, Academic Achievement, Higher Education

    (1) Sobia Tasneem
    Lecturer, Department of Education, National University of Modern Language (NUML) Multan, Punjab, Pakistan.
    (2) Marium
    Undergraduate, Department of Education, National University of Modern Language (NUML) Multan, Punjab, Pakistan.
    (3) Talha Quraishi
    Undergraduate, Department of Education, National University of Modern Language (NUML) Multan, Punjab, Pakistan.
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07 - Role of Urban Parks in Climate Change Adaptation: The Fundamentals for Establish

http://dx.doi.org/10.31703/gssr.2025(X-II).07
10.31703/gssr.2025(X-II).07      Published : Jun 2025

Abstract

    Urban parks are the essential city elements which provide eco benefits in the current time of rapid urbanization and industrialization. Climate change produced due to such human activities generated significant impacts. Climate change is a major phenomenon observed in the environment at global level. Pakistan is among the top ten countries who are facing climate change at the fastest rate. Indicat... Details

    Urban Parks, Climate Change, Adaptation, Indicators

    (1) Bazla Manzoor
    Ph.D. Candidate, Department of Architecture, School of Architecture and Planning, University of Management and Technology Lahore, Punjab, Pakistan.
    (2) Saima Gulzar
    Professor-Chairperson, Department of Architecture, School of Architecture and Planning, University of Management and Technology Lahore, Punjab, Pakistan.
    (3) Muhammad Aamir Basheer
    Assistant Professor, Interdisciplinary Research Center for Smart Mobility and Logistics, Department of Architecture and City Design, King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia.
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08 - A Comparative Analysis of Sustainability Leadership Practices of Principals at H

http://dx.doi.org/10.31703/gssr.2025(X-II).08
10.31703/gssr.2025(X-II).08      Published : Jun 2025

Abstract

    The aim of this research study was a comparison between sustainability leadership practices of principals at HSS level. The research objectives of this research study were a) to investigate sustainability leadership practices of principals at Higher Secondary school level b) to compare the sustainability leadership practices of principals at Public and Private sector c) To analyze the gender based... Details

    Sustainability, leadership, Practices, System Thinking, Emphatic Collaboration, Anticipatory, Strategic Action, Integrated Problem Solving

    (1) Bibi Kausar Perveen
    PhD Scholar, Department of Educational Sciences, National University of Modern Languages, Islamabad, Pakistan.
    (2) Jamila Begum
    Assistant Professor, Department of Educational Sciences, National University of Modern Languages, Islamabad, Pakistan.
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09 - The American Dream Revisited: Marginalized Perspectives in Early American Select

http://dx.doi.org/10.31703/gssr.2025(X-II).09
10.31703/gssr.2025(X-II).09      Published : Jun 2025

Abstract

    This study examines the profound impact of the American Revolutionary War on the literary landscape of the era, revealing that themes of isolation, rebelliousness, democracy, loss, and death became defining characteristics of the literature. Through the analysis of a few selected literary texts and drawing on existing research, this study aims to explore the impacts of the war on the literature an... Details

    American Revolutionary War, Literary Heritage, Post-Revolutionary War Literature

    (1) Saman Salah
    Assistant professor, Department of English Sardar Bahadur Khan Women’s University Quetta, Pakistan.
    (2) Khair- Un- Nisa Azeem
    Mphil Scholar, Department of English Sardar Bahadur Khan Women’s University Quetta, Pakistan.
    (3) Sadaf Akram
    Contract Teacher, Department of English Sardar Bahadur Khan Women’s University Quetta, Pakistan.
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10 - Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan

http://dx.doi.org/10.31703/gssr.2025(X-II).10
10.31703/gssr.2025(X-II).10      Published : Jun 2025

Abstract

    The current research undertaken investigates the framing strategies used by significant media outlets while reporting polio eradication campaigns in Pakistan. The research encompasses reporting of polio-related news between January and December 2022. This study assesses media narratives from four prominent outlets Dawn, Geo News, Express News, and ARY News. The study will apply the framing functio... Details

    Media Framing, Polio Eradication, Medi Campaigns, Persuasion, Disinformation, Propaganda

    (1) Saqib Mughal
    PhD. Scholar, Department of Media Studies, Bahria University E-8 Campus Islamabad, Islamabad, Pakistan.
    (2) Farrukh Shahzad
    Associate Professor, Department of Media Studies, Bahria University E-8 Campus Islamabad, Islamabad, Pakistan.
    (3) Qamar Abbas
    Assistant Professor, Department of Media Studies, Bahria University E-8 Campus Islamabad, Islamabad, Pakistan.
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11 - Comparative Analysis of Educational News Coverage in Pakistani Regional Newspape

http://dx.doi.org/10.31703/gssr.2025(X-II).11
10.31703/gssr.2025(X-II).11      Published : Jun 2025

Abstract

    This study examines the presentation of educational news in Pakistani regional newspapers, comparing coverage in urban and rural contexts. Utilizing a Google Form survey, it aimed to identify disparities in information coverage, analyze the portrayal of rural educational issues, and evaluate the standards of education journalism. While the exploratory data collection involved 18 responses from div... Details

    Educational News, Pakistan Newspapers, Underrepresentation, Media Bias

    (1) Amir Shah
    MS Scholar, Riphah Institute of Media Sciences, Riphah International University, Islamabad, Pakistan.
    (2) Muhammad Shahid
    Assistant Professor, and In-Charge Postgraduate Program, Riphah Institute of Media Sciences, Riphah International University, Islamabad, Pakistan.
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12 - Exploring the Challenges of Curriculum Development in the Era of Artificial Inte

http://dx.doi.org/10.31703/gssr.2025(X-II).12
10.31703/gssr.2025(X-II).12      Published : Jun 2025

Abstract

    The rapid integration of artificial intelligence (AI) in all domains of society is reshaping the academic landscape, calling for a change in curriculum design and delivery. This systematic review investigates how the educational system is changing to adapt its curriculum to align with the opportunities and challenges created by AI technologies. The four primary theoretical frameworks include Const... Details

    Artificial Intelligence, Curriculum Development, Systematic Review, Challenges

    (1) Aima Shafiq
    PhD Scholar, Department of Educational Research and Assessment, University of Okara, Punjab, Pakistan.
    (2) Rukhsana Yahya
    PhD Scholar, Department of Educational Research and Assessment, University of Okara, Punjab, Pakistan.
    (3) Salma Waheed
    PhD Scholar, Department of Educational Research and Assessment, University of Okara, Punjab, Pakistan.
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13 - Case Studies of Eco-Conscious and Climate-Sensitive Designs in Neelum Valley, Az

http://dx.doi.org/10.31703/gssr.2025(X-II).13
10.31703/gssr.2025(X-II).13      Published : Jun 2025

Abstract

    Sustainable architecture faces challenges in cold climates, where traditional houses are constructed using wood logs, and stone. These materials provide insulation but are unsustainable due to deforestation. Contemporary homes, though widespread, have low insulation, requiring more energy. This research proposes a development model employing environmentally friendly materials and techniques for en... Details

    Sustainable Architecture, Traditional Building Techniques, Climate-Responsive Design, Plastic Bricks, Neelum Valley

    (1) Adnan Anwar
    Ph.D Scholar, Department of Archeology, Hazara University, Mansehra, KP, Pakistan.
    (2) Shakir Ullah
    Professor, Department of Archeology, Hazara University, Mansehra, KP, Pakistan.
    (3) Yasmeen Ahmad
    PhD/Post Doctoral Associate. Department Building Construction Science College of Architecture, Art & Design, Mississippi State University,39762, United States.
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14 - Ethical Challenges and Patient Engagement Using AI in Health Communication: A Re

http://dx.doi.org/10.31703/gssr.2025(X-II).14
10.31703/gssr.2025(X-II).14      Published : Jun 2025

Abstract

    AI transformed healthcare communication. Conversational AI utilizes ChatGPT and other large language models more frequently. This technology finds personalized health data, expanding options. Intelligent technologies help people understand their health by teaching medical ideas and giving interactive support. AI improves patient care and workflow. AI improves patient-provider communication, raisin... Details

    Health Communication, AI integration, Ethical Challenges, Health Care, Digital Health Platforms

    (1) Ayisha Hashim
    MPhil Scholar, Department of Communication and Media Studies, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
    (2) Nayab Farooq
    MPhil Scholar, Communication and Media Studies Department, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
    (3) Ayesha Qamar
    Assistant Professor, Department of Communication and Media Studies, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
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15 - Linking Green Marketing Practices and Greenwashing to Eco-Friendly Buying Behavi

http://dx.doi.org/10.31703/gssr.2025(X-II).15
10.31703/gssr.2025(X-II).15      Published : Jun 2025

Abstract

    This research study explores the relationship between green marketing strategies and Pakistani consumers' green buying intentions (GBI), with a focus on the moderating effect of greenwashing. Data was collected quantitatively from 60 participants, covering a variety of different attributes such as age, income level, occupation, and education. The results showed that green pricing strategies have l... Details

    Green Marketing Strategies, Green Buying Intention, Greenwashing, Consumer Behavior, Sustainability, Pakistan, Environmental Marketing, Demographic Factors, Authenticity, Consumer Trust

    (1) Rafia Amjad
    PhD Candidate, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Hafiza Amina Shahzadi
    PhD Candidate, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan.
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16 - A Multi-Modal Discourse Analysis of Meme-Marketing Strategies Used by Pakistani

http://dx.doi.org/10.31703/gssr.2025(X-II).16
10.31703/gssr.2025(X-II).16      Published : Jun 2025

Abstract

    This study attempts to understand meme marketing dynamics in the Pakistani online media landscape. It focuses on how Pakistani brands using memes take advantage of cultural references, wordplay, trendy template and music to engage the online user base. This study employs a qualitative design utilizing multi-modal analysis to examine 87 meme-based posts from Instagram pages of 5 Pakistani brands ac... Details

    Meme-Marketing, Pakistani Brands, Gen-Z, Narrative Transportation Theory, Self Congruity Theory, Pop-Culture, Brand Identity, Brand Prominent Meme-Marketing

    (1) Abdullah
    Undergraguate, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (2) Qamar Abbas
    Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (3) Muhammad Munib Ur Rehman
    MS Scholar, Department of Media Studies, Bahria University, Islamabad, Pakistan.
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