Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital
1-Muhammad Bilal Nawaz : Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Jhang Campus, Punjab, Pakistan.2-Rao Shahid Mahmood Khan : Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.3-Malik Adnan : Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
The core objective of the study was trifold in nature (i) to
investigate the social media habits among youth. (ii) To analyze
the magnitude and direction of relationship among communicative use,
friending, self-disclosure, bonding and bridging social capital among youth. (iii)
To investigate the magnitude regarding the impact of communicative use, this
includes the phenomenon of bonding, friending, bridging social capital and selfdisclosure among youth. A cross-sectional research design was followed, and
n=384 students were selected from 6 renowned public universities of Punjab,
Pakistan. Data was collected through a questionnaire comprised of
socioeconomic status, media habits, friending, and self-disclosure, bridging and
bonding capital items. Acquired responses were analyzed through SPSS-21, and
hypothesis was tested through Pearson Correlation coefficient p<.01<0.5, and
the magnitude of the effect was determined through a linear regression model.
There was a significant positive correlation found between friending,
communication use, bonding, self-disclosure, and bridging the social capital
through social media and regression model findings showed a significant effect
of communicative use on bonding social capital and self-disclosure on bridging
social capital through social media among youth.
DOI Link :
Volume & Issue :