ARTICLE

THE IMPORTANCE OF SOCIAL MEDIA ADS IN ENHANCING BRAND EQUITY A STUDY ON FAST FOOD RESTAURANTS IN LAHORE

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16 Pages : 157-167

http://dx.doi.org/10.31703/gssr.2022(VII-I).16      10.31703/gssr.2022(VII-I).16      Published : Mar 1

The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore

Abstract

    Social media platforms are used in many businesses for the marketing of their products and operations. The Lahore based restaurants are under observation of this research, and the impact of social media is highlighted in the meantime. The major objective of this study is to examine the impacts of social media in doing food business and how it influences their activities. A mix of qualitative and quantitative methods along with individual interviews was conducted. The results of the study showed that in the case of the restaurants business, social media has a positive impact and an increment in sales and flow of consumers. Facebook and Instagram are the major social media platforms used by restaurants. Word of mouth also plays a huge role.Nonetheless, social media provides cheap and accessible marketing to reach numerous people instantly.

    Social Media, Brand Equity, Fast-Food, Lahore, Pakistan, Facebook

    (1) Muhammad Shabi ul Hasnain
    MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan
    (2) Tanveer Hussain
    Assistant Professor, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan
    (3) Faiza Aslam
    Research Associate, Office of Research Innovation and Commercialization, University of Management and Technology, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Hasnain, M. S. u., Hussain, T., & Aslam, F. (2022). The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore. Global Social Sciences Review, VII(I), 157-167. https://doi.org/10.31703/gssr.2022(VII-I).16

CHICAGO

    CHICAGO : Hasnain, Muhammad Shabi ul, Tanveer Hussain, and Faiza Aslam. 2022. "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore." Global Social Sciences Review, VII (I): 157-167 doi: 10.31703/gssr.2022(VII-I).16

HARVARD

    HARVARD : HASNAIN, M. S. U., HUSSAIN, T. & ASLAM, F. 2022. The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore. Global Social Sciences Review, VII, 157-167.

MHRA

    MHRA : Hasnain, Muhammad Shabi ul, Tanveer Hussain, and Faiza Aslam. 2022. "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore." Global Social Sciences Review, VII: 157-167

MLA

    MLA : Hasnain, Muhammad Shabi ul, Tanveer Hussain, and Faiza Aslam. "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore." Global Social Sciences Review, VII.I (2022): 157-167 Print.

OXFORD

    OXFORD : Hasnain, Muhammad Shabi ul, Hussain, Tanveer, and Aslam, Faiza (2022), "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore", Global Social Sciences Review, VII (I), 157-167

TURABIAN

    TURABIAN : Hasnain, Muhammad Shabi ul, Tanveer Hussain, and Faiza Aslam. "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore." Global Social Sciences Review VII, no. I (2022): 157-167. https://doi.org/10.31703/gssr.2022(VII-I).16