01 - Metaphors as Cognitive Tools: A Qualitative Study of Their Role in Enhancing Con...
http://dx.doi.org/10.31703/gssr.2026(XI-III).0110.31703/gssr.2026(XI-III).01 Published : Sep 2026
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Metaphors are core cognitive resources which enable the learner to comprehend abstract concepts in terms of concrete and embodied ones. This study is a qualitative interpretivist study based on the conceptual metaphor theory (CMT) that aims to examine the use of CMT in the learning of abstract STEM concepts, and its impact on the learning and teaching process. The study uses qualitative data that ... Details
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Metaphor, STEM Education, Qualitative Research, Conceptual Understanding, Cognition
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(1) Amna Aziz
Doctral Student, College of International Studies, Southwest University, Chongqing 400715, China.
(2) Suman Naeem
Masters Student, College of International Studies, Southwest University, Chongqing 400715, China.
(3) Aiman Naeem
Masters Student, College of International Studies, Southwest University, Chongqing 400715, China.
Views: 101·Downloads: 64
02 - Transparent but Trustworthy: Reconciling the AI Disclosure Paradox in Corporate ...
http://dx.doi.org/10.31703/gssr.2026(XI-III).0210.31703/gssr.2026(XI-III).02 Published : Sep 2026
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Regulators and public interest activists increasingly advocate for full transparency in customer-facing AI. However, an empirical meta-synthesis of 17 studies (N=14,820) reveals a critical transparency dilemma: uncontextualized raw AI disclosures trigger negative persuasion knowledge, reducing consumer trust by 1.12 to 1.48 points on a 7-point scale. This trust penalty erodes brand trust, perceive... Details
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AI Disclosure, Customer Trust, Human-in-the-Loop, Persuasion Knowledge Model, Algorithm Aversion, Corporate Governance, Business Communication
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(1) Sana Hussan
Doctoral Fellow, Business Administration, The University of the Potomac, Virginia, United States (US).
Views: 85·Downloads: 45
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