SEARCH ARTICLE

12 Pages : 106-118

http://dx.doi.org/10.31703/gssr.2021(VI-III).12      10.31703/gssr.2021(VI-III).12      Published : Sep 2021

Modeling and Predicting Commuters' Travel Mode Choice in Lahore, Pakistan

    The travel mode preference exists in both culture and theenvironment. The wide scale of people's mobility makesour cities more polluted and congested, eventually affecting urban assets.Understanding people’s mode choice is important to develop urbantransportation planning policies effectively. This study aims to model andpredict the commuter’s mode choice behaviour in Lahore, Pakistan. A surveywas conducted, and the data was used for model validation. The comparative study was further done among multinomial logit model (MNL),Random Forest (RF), and K-Nearest Neighbor (KNN) classification approaches. It’s common in existing studies that vehicle ownership is rankedas the most important among all features impacting commuters’ travel modechoice. Since many commuters in Lahore own no vehicle, it’s unclear whatthe rank of factors impacting non-vehicle owners is. Other than thecomparison of predicting the performance of the methods, our contributionis to do more analysis of the rank of factors impacting the different types ofcommuters. It was observed that occupation is ranked as the most importantamong all features for non-vehicle owners.

    Travel Behavior, Machine Learning, Multinomial Logit Model, Random Forest, K-nearest Neighbor, the Travel Mode Choice
    (1) Fariha Tariq
    Department of City and Regional Planning, University of Management and Technology, Lahore, Punjab, Pakistan.
    (2) Nabeel Shakeel
    Department of City and Regional Planning, University of Management and Technology, Lahore, Punjab, Pakistan.

36 Pages : 355-371

http://dx.doi.org/10.31703/gssr.2022(VII-II).36      10.31703/gssr.2022(VII-II).36      Published : Jun 2022

Organizational Innovation Management: Traces from Previous Literature

    This review study consolidates the academic research on innovation management literature in relation to the innovative behaviour of employees.This study is based on a systematic review of the literature published on the topic of innovation management and employees' roles during the last 36 years(from 1990-2022). This review comprises '118' studies, including Empirical papers, Review papers and Conceptual papers. Various research streams and perspectives are extracted from the consideration set of this study as components of innovative behaviour, including Determinants of innovative behaviour and Dimensions of innovative behaviour. Also, numerous measures of both determinants and dimensions of innovative behaviours are studied during the narrative analysis of the selected articles. A Multi-Dimensional Framework of Innovative Roles of Employees in Organizational Innovation Management is mentioned as a finding of this study. In the end, the study's contribution, implications and limitations are stated.

    Components of Innovative Behavior, Innovation Management, Innovative Roles
    (1) Saima Ulfat
    PhD Scholar, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Amani Moazzam
    Assistant Professor, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Yaamina Salman
    Professor, University of the Punjab, Lahore, Punjab, Pakistan.

59 Pages : 467-478

http://dx.doi.org/10.31703/gssr.2019(IV-II).59      10.31703/gssr.2019(IV-II).59      Published : Jun 2019

Industrial Entrepreneurs' Decisions for Start-up Behavior in the Context of Economic Corridors: A Scale Development & Contextualization Process

    Start-up behaviour is a key resource for entrepreneurial investment decisions. Economic Corridors are a new form of regional and beyond regional entrepreneurial collaborations. The present research aimed at operationalising the measurement scale for industrial entrepreneurs' start-up behaviour in the context of entrepreneurship under economic corridors. Particularly, the present study is committed to developing, contextualising, and statistically pilot testing the measurement scale of start-up behaviour of industrial entrepreneurs. This study applied EFA, validity, and reliability tests on the 6-items constructed for Start-up Behavior.Data was collected from the owners, shareholders, members of the board of directors and Chief level executives of 425 manufacturing organisations (e.g., also known as industrial entrepreneurs) in Pakistan. Results of this scale contextualisation process confirmed that initial developed 7 items were reduced to 6-items, and 1-item was deleted at the stage of face & content validity. The final form of measurement scale for Start-up Behavior consisted of 6- items under 1-factor. Moreover, this study described and presented a systematic process for scale development, scale contextualisation, and statistical pilot testing to ensure the factorisation/extraction of factors, reliability and validity for the
    newly operationalised scales for start-up behaviour. This study contributed to the body of knowledge for behavioural sciences, entrepreneurship, and economic corridors by providing a 6-item measuring scale of industrial entrepreneurs' start-up behaviour. This study is also an added advantage for the owners of the manufacturing firms and policymakers up to the extent that they were able to analyse the six behavioural factors for investment in the new start-ups.

    Industrial entrepreneurship, start-up Behavior, Star-up Decisions, Scale Development, Exploratory Factor Analysis, Economic Corridors,
    (1) Muhammad Arif
    Professor, Department of Management Sciences, Bahria University, Islamabad, Pakistan.
    (2) Zia Ur Rehman
    Department of Management Sciences, Bahria University, Islamabad, Pakistan.
    (3) Saira Batool
    Assistant Professor, Department of Urdu, International Islamic University, Islamabad, Pakistan

61 Pages : 487-497

http://dx.doi.org/10.31703/gssr.2019(IV-II).61      10.31703/gssr.2019(IV-II).61      Published : Jun 2019

Assessing the Roles of Organizational Aggression and Workplace Gossiping between Narcissistic Leadership and Employee Behavioral Cynicism

    The purpose of this research was to examine the Impact of Narcissistic Leadership (NL) on Employee’s Behavioral Cynicism (BOC) with the mediation of Organizational Aggression (OA) and moderation of Workplace Gossiping (WG) in the FMCG sector of Pakistan. OA was studied as a mediator that was brought in between the relationship of NL on BOC to see what impact it made on them. A quantitative method was used in this study, and the data was collected through survey questionnaires from 415 workers of FMCG companies operating in Pakistan using the convenience sampling technique, a type of non-probabilistic sampling. An adopted structured questionnaire was used in this research by using a cross-sectional study and a self-administered survey. SPSS is used for demographics frequency analysis, and SMART PLS 4 is used for SEM, validity and reliability analysis. However, H1 results revealed that NL had a significant impact on BOC. Whereas H2, looking at the mediation results,OA was found to have the mediation on the relationship between NL on EBC shows complete mediation. Further, H3, WG significantly moderated the relationship of NL with EBC. Therefore, the Leader member exchange (LMX) theory supports H1, the AET model supports H2 and self- verification & LMX theory supports H3.

    Organizational Aggression, Narcissistic Leadership, Behavioral Cynicism, Workplace Gossiping
    (1) Fauzia Ahmed
    Lecturer, University of Balochistan, Quetta-Balochistan, Pakistan.
    (2) Uzma Gilani
    Lecturer, University of Balochistan, Quetta-Balochistan, Pakistan.
    (3) Mamoona Islam
    PhD Scholar, The University of Lahore, Lahore, Punjab, Pakistan.

25 Pages : 272-288

http://dx.doi.org/10.31703/gssr.2023(VIII-I).25      10.31703/gssr.2023(VIII-I).25      Published : Mar 2023

Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat

    Social media provide a platform for discussion on various issues that often gets ignored in our day-to-day life. In order to keep ourselves connected with the entire world and remain updated about what all is taking place or happening around us, youth is mostly inclined towards using social media for information. It has been seen utilization of social media is becoming more and more effective to mold opinion and in changing their mind-set of the youth. The usage of social media among youth in Punjab, Pakistan offers ample opportunity for evaluation. To investigate the impact of social media usage on educational learning, social behavior, and political awareness among the youth in Punjab, a research study was carried out. The study employed a survey research design, and data was collected through the use of questionnaires.

    Social Media, Social Media Effects, Youth in Punjab, Educational Learning, youth Social behavior, Political Awareness
    (1) Sobia Abid
    Assistant Professor, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Fakhar Naveed
    MPhil Scholar, University of the Punjab, Lahore, Punjab, Pakistan.

45 Pages : 481-489

http://dx.doi.org/10.31703/gssr.2023(VIII-I).45      10.31703/gssr.2023(VIII-I).45      Published : Mar 2023

Effects of Teachers' Conflict Management Techniques on the Learning Environment in the Classroom

    Conflicts in schools can arise over a variety of issues, including staff workload, funds, teaching activities and practices in and out of the classroom, rewards and sanctions, assessment procedures, power and authority, tardiness and absences, political opinions, student behavior, dress code, assignments, and placements. This study examined how teachers' dispute resolution strategies affect classroom learning. A study questionnaire was distributed to 200 elementary kids. School disagreements depress teachers and lower their effectiveness. Disappointment, dullness, unwillingness, insensitivity, stress, grief, anxiety, and uneasiness can plague teachers. Before conflict situations, necessary preparations should be made to prevent instructors, students, and the school environment from degrading education and training. Conflict resolution can help schools achieve their goals and benefit students, instructors, and staff. In-service training and seminars should help teachers understand and address school issues.

    Conflict Management, Stress, Behavior, Learning Environment
    (1) Shabina Noor
    M.Phil. Scholar, Department of Business and Management Sciences, Superior University, Lahore, Punjab, Pakistan.
    (2) Asim Ali
    M.Phil Scholar, Institute of Education & Research, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Muhammad Aamir Hashmi
    Assistant Professor, Institute of Education & Research, University of the Punjab, Lahore, Punjab, Pakistan.

02 Pages : 15-27

http://dx.doi.org/10.31703/gssr.2023(VIII-IV).02      10.31703/gssr.2023(VIII-IV).02      Published : Dec 2023

Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19

    COVID-19 has drastically affected the business sector all around the globe and its subsequent implications have changed the buying habits of consumers. This comparative inquiry seeks to evaluate the online buying behavior of customers amid different scenarios for developing an empirical idea how different social media platforms influenced the online purchase behavior of customers before and after global pandemic. The population of this study primarily encompasses the social media users. Objective responses are gathered from 100 respondents using online survey questionnaire and data is analyzed using statistical analysis techniques. The results have indicated an increase in the customer shift from physical shopping to the online shopping and also indicated that different social sharing platforms including Instagram and Facebook positively influenced the purchase intention of customers during the times of crisis.

    Online Purchase Behavior, UK, Social Media, COVID-19, Marketing.
    (1) Saif Aslam
    MPhil, Public Administration, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Sufi Nouman Riaz
    MPhil, Public Administration, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Maria Aslam
    PhD Scholar, Department of Information Management, University of the Punjab, Lahore, Punjab, Pakistan.

05 Pages : 44-49

http://dx.doi.org/10.31703/gssr.2024(IX-III).05      10.31703/gssr.2024(IX-III).05      Published : Sep 2024

Psychological Wellbeing and Coping Strategies of ADHD Child Caregivers

    Psychological Well-being was discovered as a dynamic that included the subjective, Psychological, and social dimensions and health-related behaviors. A caregiver burden is the type of stress that caregivers experience because of the hurdles and challenges of caregiving.  To assess the burden of caregivers of children with ADHD and examine the psychological well-being with coping strategies.  Correlational research design with purposive sampling technique among psychological wellbeing burden and coping among caregivers of children with ADHD. Demographics are (Age, gender, education level, and marital status) with measurement of psychological well-being scale. The data were collected from Government hospitals in Lahore. Results showed that the alpha coefficient for this scale is a=.96, the caregiver Burden scale is a= .98, and the coping scale a= Burden has a negative correlation with both psychological well-being and coping. Coping has a positive correlation with psychological well-being and has negative correlation with burden.

    Attention Deficit Hyperactivity Disorder, Psychological Well-being, Care Giver Burden, Coping Strategies, Challenges, Behavior Problem
    (1) Ambreen Anjum
    Associate Professor, Department of Psychology, Virtual University, Pakistan.
    (2) Shahbaz Sharif
    Lecturer, Department of Commerce, University of the Punjab, Jehlum Campus, Punjab, Pakistan.
    (3) Muhammad Rashid
    Visiting Lecturer, Department of Commerce, University of the Punjab, Jehlum Campus, Punjab, Pakistan.

17 Pages : 169-178

http://dx.doi.org/10.31703/gssr.2024(IX-IV).17      10.31703/gssr.2024(IX-IV).17      Published : Dec 2024

Examining the Role of Teachers' Professionalism in Mitigating Aggressive Behavior among University-Level Resilient Students

    The study focused on investigating the role of teachers' professionalism in mitigating aggressive behavior among university-level resilient students. The quantitative survey design was followed to conduct this study. The study sample consisted of 237 students with MPhil and PhD degrees (Edu). Three tools (The Brief Resilience Scale, the Aggression Questionnaire, and the Teachers Professionalism Scale) were used in this quantitative study to collect data. Tools were converted to Google Forms and disseminated for data collection. Data were analyzed by utilizing descriptive (percentage, mean, standard deviation) and inferential statistics (Pearson correlation, and Hays Process macro mediation analysis model-4). Results revealed that university students were normally resilient and, there was a significant moderating role of the resilience of students on the relationship between teachers' professionalism and the aggressive behavior of students. The study indicates that university teachers necessitate more interventions to enhance the resilience of graduate students and decrease the level of aggression.

    Aggressive Behavior, Teachers’ Professionalism, University Students’ Resilience
    (1) Muhammad Shokat Zaman
    PhD Scholar, Department of Educational Research and Assessment, University of Okara, Punjab, Pakistan.
    (2) Muhammad Nadeem Iqbal
    Assistant Professor, Department of Education, Bahauddin Zakaria University, Multan, Punjab, Pakistan.
    (3) Khalid Saleem
    Associate Professor, Department of Teacher Education, University of Okara, Punjab, Pakistan.

09 Pages : 99-115

http://dx.doi.org/10.31703/gssr.2025(X-I).09      10.31703/gssr.2025(X-I).09      Published : Mar 2025

Digital Literacy and Its Influence on Media Consumption Habits in the Global South

    The research analyzes digital literacy effects on Global South media audience behavior through an assessment of digital tools and proficiency levels on platform interactions. The 21st-century media environment underwent a substantial transformation due to digital technology advancements but this change still affects people differently. Countries in Africa, Latin America, and parts of Asia face unique challenges due to limited technology access, high data costs, and low digital literacy levels. This research centers on Kenya together with India and Brazil as its subject area through which investigators conducted interviews and distributed questionnaires to 600 participants. Observations demonstrate that people with advanced digital competency tend to activate social networking sites (SNS) with internet service and contrastingly inexperienced users depend on conventional media tools such as television and radio. The findings demonstrate how Global South countries need improved digital resources and awareness as a solution to close their digital divide.

    Digital Literacy, Media Consumption, Global South, Technology Access, Information Behavior, Digital Divide, Online Media
    (1) Sher Baz Khan
    Research Fellow, Erich Brost Institute for International Journalism, Technical University Dortmund, Germany.

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