http://dx.doi.org/10.31703/gssr.2023(VIII-I).25
10.31703/gssr.2023(VIII-I).25
Published : Mar 1
Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat
Social media provide a platform for discussion on various issues that often gets ignored in our day-to-day life. In order to keep ourselves connected with the entire world and remain updated about what all is taking place or happening around us, youth is mostly inclined towards using social media for information. It has been seen utilization of social media is becoming more and more effective to mold opinion and in changing their mind-set of the youth. The usage of social media among youth in Punjab, Pakistan offers ample opportunity for evaluation. To investigate the impact of social media usage on educational learning, social behavior, and political awareness among the youth in Punjab, a research study was carried out. The study employed a survey research design, and data was collected through the use of questionnaires.
-
Social Media, Social Media Effects, Youth in Punjab, Educational Learning, youth Social behavior, Political Awareness
-
(1) Sobia Abid
Assistant Professor, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
(2) Fakhar Naveed
MPhil Scholar, University of the Punjab, Lahore, Punjab, Pakistan.
- Ali, A., Iqbal, A., & Iqbal, K. (2016b). EFFECTS OF SOCIAL MEDIA ON YOUTH: A CASE STUDY IN UNIVERSITY OF SARGODHA. International Journal of Advanced Research, 4(11), 369– 372. https://doi.org/10.21474/ijar01/2093
- Anil Kumar, R. K. (2013). Use of Social Networking Sites (SNSs): A study of. Library Philosophy and Practice (e-journal).
- Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the Special Issue— Social Media and Business Transformation: A Framework for Research. Information Systems Research, 24(1), 3– 13. https://doi.org/10.1287/isre.1120.0470
- Boyd, D., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210– 230. https://doi.org/10.1111/j.1083- 6101.2007.00393.x
- Briggs, S. (2015, 2). Social Learning Is More Than Just Social Media: Crafting An Effective Strategy. https://www.opencolleges.edu.au/informe d/features/social-learning/
- orpuz, R. (n.d.). The New Symbol of Political Awareness: Social Media Catalyst. https://www.academia.edu/11859867/The _New_Symbol_of_Political_Awareness_Soci al_Media_Catalys
- Creed, K. (2014, 3 24). Influence of Social Media on Today's Youth. https://www.youtube.com/watch?v=PRR- OGyWVEQ
- Deaton, S. (2015). Social Learning Theory in the Age of Social Media: Implications for Educational Practitioners. I-Manager’s Journal of Education Technology, 12(1), 1– 6. https://doi.org/10.26634/jet.12.1.3430
- Dlamini, K. (2018, 7 13). The Role of Social Media in Education. https://lcibs.co.uk/the- role-of-social-media-in-education/
- Giuseppe (Joe) Labianca, S. B. (2013). What's differnt about Social Media Network- A framework an research agenda
- Greene, L. (2010). The Internet: An Introduction to New Media. Oxford
- JonKane. (2015, 9). Uses & Gratification Theory – Social Media http://newhousesocialmedia.syr.edu/uses- gratification-theory-social-media
- Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59– 68. https://doi.org/10.1016/j.bushor.2009. 09.003
- Keith. (2005). The History of Social Media: Social Networking Evolution! http://historycooperative.org/the-history- of-social-media/
- Mark A., & Urista, Q. D. (2008). Explaining Why Young Adults Use MySpace and Facebook. Human Communication, A Publication of the Pacific and Asian Communication Association, 215-229
- Ministry of Youth, P. (n.d.). Ministry of Youth, Pakistan. http://www.moya.gov.pk/about.html
- Muñiz, A. M., & O’Guinn, T. C. (2001). Brand Community. Journal of Consumer Research, 27(4), 412– 432. https://doi.org/10.1086/319618
- NATION, U. (n.d.). What does the UN mean by 'youth' and how does this definition differ from that given to children? https://www.un.org/development/desa/yo uth/what-we-do/faq.html
- Newman, N. (n.d.). The rise of social media and its impact on mainstream journalism. Working paper, oxford university.
- Ramkumar, J. (2012). The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. HR pub Online, 108-127.
- UNESCO. (2017). What do we mean by “youth� http://www.unesco.org/new/en/social- and-human-sciences/themes/youth/youth- definition/
- Ward, J., & Ostrom, A. L. (2006). Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites. Journal of Consumer Research, 33(2), 220–230. https://doi.org/10.1086/506303
- Waters, J. (2010). The everything guide to social media. USA Adam’s Media Inc.
- Whiting, A., & Williams, D. R. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362–369. https://doi.org/10.1108/qmr-06- 2013-0041
Cite this article
-
APA : Abid, S., & Naveed, F. (2023). Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat. Global Social Sciences Review, VIII(I), 272-288. https://doi.org/10.31703/gssr.2023(VIII-I).25
-
CHICAGO : Abid, Sobia, and Fakhar Naveed. 2023. "Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat." Global Social Sciences Review, VIII (I): 272-288 doi: 10.31703/gssr.2023(VIII-I).25
-
HARVARD : ABID, S. & NAVEED, F. 2023. Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat. Global Social Sciences Review, VIII, 272-288.
-
MHRA : Abid, Sobia, and Fakhar Naveed. 2023. "Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat." Global Social Sciences Review, VIII: 272-288
-
MLA : Abid, Sobia, and Fakhar Naveed. "Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat." Global Social Sciences Review, VIII.I (2023): 272-288 Print.
-
OXFORD : Abid, Sobia and Naveed, Fakhar (2023), "Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat", Global Social Sciences Review, VIII (I), 272-288
-
TURABIAN : Abid, Sobia, and Fakhar Naveed. "Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat." Global Social Sciences Review VIII, no. I (2023): 272-288. https://doi.org/10.31703/gssr.2023(VIII-I).25