ARTICLE

FACTORS INFLUENCING FEMALE PURCHASE BEHAVIOR FOR ORGANIC COSMETIC PRODUCTS IN PAKISTAN

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40 Pages : 396-407

http://dx.doi.org/10.31703/gssr.2021(VI-I).40      10.31703/gssr.2021(VI-I).40      Published : Mar 1

Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan

Abstract

    The use of organic cosmetics is gaining popularity in Pakistan due to associated health and environmental benefits. Consumers' preferences are rapidly shifting towards organic cosmetics because these products are based on natural ingredients. To analyze the gathered data of 300 female's convenience sampling technique was applied belonging to Faisalabad and Lahore. The data was collected about consumers' socioeconomic characteristics, consumption, purchase patterns with major factors of organic cosmetic consumer behavior and were analyzed using descriptive statistics and multiple regression techniques. The findings of the study revealed that three factors, health consciousness, environmental consciousness, and product quality information, impact significantly consumer behavior for organic cosmetics. Another factor needs for uniqueness showed a week impact on consumer behavior. This study provided valuable insights and recommendations to the industry about consumer behavior. It is suggested that marketers improve operational marketing policies by communicating the eco-friendly benefits of organic cosmetics.

    Purchase Behavior, Health Consciousness, Environmental Consciousness, Need for Uniqueness, Price Sensitivity, Product Quality Information Purchase

    (1) Sidra Ishaq
    MS Scholar, Marketing Management, Institute of Business Management Sciences, University of Agriculture Faisalabad, Faisalabad, Punjab, Pakistan.
    (2) Hammad Badar
    Assistant Professor, Institute of Business Management Sciences, University of Agriculture, Faisalabad, Punjab, Pakistan.
    (3) Hira Javed
    Agri Extension, Education and Rural Development, University of Agriculture, Faisalabad, Punjab, Pakistan.
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Cite this article

APA

    APA : Ishaq, S., Badar, H., & Javed, H. (2021). Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan. Global Social Sciences Review, VI(I), 396-407. https://doi.org/10.31703/gssr.2021(VI-I).40

CHICAGO

    CHICAGO : Ishaq, Sidra, Hammad Badar, and Hira Javed. 2021. "Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan." Global Social Sciences Review, VI (I): 396-407 doi: 10.31703/gssr.2021(VI-I).40

HARVARD

    HARVARD : ISHAQ, S., BADAR, H. & JAVED, H. 2021. Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan. Global Social Sciences Review, VI, 396-407.

MHRA

    MHRA : Ishaq, Sidra, Hammad Badar, and Hira Javed. 2021. "Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan." Global Social Sciences Review, VI: 396-407

MLA

    MLA : Ishaq, Sidra, Hammad Badar, and Hira Javed. "Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan." Global Social Sciences Review, VI.I (2021): 396-407 Print.

OXFORD

    OXFORD : Ishaq, Sidra, Badar, Hammad, and Javed, Hira (2021), "Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan", Global Social Sciences Review, VI (I), 396-407

TURABIAN

    TURABIAN : Ishaq, Sidra, Hammad Badar, and Hira Javed. "Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan." Global Social Sciences Review VI, no. I (2021): 396-407. https://doi.org/10.31703/gssr.2021(VI-I).40