References

• Ahmad, N., Omar, A., & Hassan, S. H. (2016). Influence of personal values on generation Z's purchase intention toward natural beauty products. Economics and Management Science, 2, 1-11.
• Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lähteenmäki, L., & Shepherd, R. (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite, 50(2-3), 443-454.
• Ashraf, S. F., Li, C., & Mehmood, B. (2017). A Study of Premium Price Brands with Special Reference to Willingness of Customer to Pay. International Journal of Academic Research in Business and Social Sciences, 7(7), 619-639.
• Ashraf, S. F., Li, C., Butt, R., Naz, S., & Zafar, Z. (2019). Education as Moderator: Integrative Effect towards Succession Planning Process of Small Family Businesses. Pac. Bus. Rev. Int, 11, 107-123.
• Bamberg, S. (2003). How does environmental concern influence specific environmentally related behaviors? A new answer to an old question. Journal of environmental psychology, 23(1), 21-32.
• Bhaskaran, S., Polonsky, M., Cary, J., & Fernandez, S. (2006). Environmentally sustainable food production and marketing: opportunity or hype? British food journal.
• Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of consumer research, 12(1), 1-16.
• Chan, W. Y., To, C. K., & Chu, W. C. (2015). Materialistic consumers who seek unique products: how does their need for status and their affective response facilitate the repurchase intention of luxury goods? Journal of Retailing and Consumer Services, 27, 1-10.
• Cheung, M. F., & To, W. (2020). The effect of consumer perceptions of the ethics of retailers on purchase behavior and word- of-mouth: The moderating role of ethical beliefs. Journal of Business Ethics, 1-18.
• D'Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate communications: an international journal.
• Ettinger, A., Grabner-Kräuter, S., Okazaki, S., & Terlutter, R. (2021). The desirability of CSR communication versus greenhushing in the hospitality industry: The customers' perspective. Journal of Travel Research, 60(3), 618-638.
• Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers' values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154- 163.
• Gok, I., & Ulu, E. K. (2019). Functional foods in Turkey: marketing, consumer awareness and regulatory aspects. Nutrition & Food Science.
• Gracia, A., & De Magistris, T. (2008). The demand for organic foods in the South of Italy: A discrete choice model. Food policy, 33(5), 386-396.
• Halicz, L., Portugal-Cohen, M., Russo, M. Z., Robino, F., Vanhaecke, T., & Rogiers, V. (2015). Safety evaluation of traces of nickel and chrome in cosmetics: The case of Dead Sea mud. Regulatory Toxicology and Pharmacology, 73(3), 797-801.
• Hall, M., Gough, B., & Seymour-Smith, S. (2013). Stake management in men's online cosmetics testimonials. Psychology & Marketing, 30(3), 227-235.
• Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour: An International Research Review, 6(2-3), 94- 110.
• Jones, G. (2017). Profits and sustainability: A history of green entrepreneurship: Oxford University Press.
• Kim, H. Y., & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. Journal of consumer Marketing.