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IMPACT OF DIFFERENT SOCIAL MEDIA CHANNELS ON ONLINE BUYING BEHAVIOR COMPARATIVE CASE STUDY OF UK WITH REFERENCE TO COVID19

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http://dx.doi.org/10.31703/gssr.2023(VIII-IV).02      10.31703/gssr.2023(VIII-IV).02      Published : Dec 2023

Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19

Abstract

    COVID-19 has drastically affected the business sector all around the globe and its subsequent implications have changed the buying habits of consumers. This comparative inquiry seeks to evaluate the online buying behavior of customers amid different scenarios for developing an empirical idea how different social media platforms influenced the online purchase behavior of customers before and after global pandemic. The population of this study primarily encompasses the social media users. Objective responses are gathered from 100 respondents using online survey questionnaire and data is analyzed using statistical analysis techniques. The results have indicated an increase in the customer shift from physical shopping to the online shopping and also indicated that different social sharing platforms including Instagram and Facebook positively influenced the purchase intention of customers during the times of crisis.

    (1) Saif Aslam
    MPhil, Public Administration, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Sufi Nouman Riaz
    MPhil, Public Administration, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Maria Aslam
    PhD Scholar, Department of Information Management, University of the Punjab, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Aslam, S., Riaz, S. N., & Aslam, M. (2023). Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19. Global Social Sciences Review, VIII(IV), 15-27. https://doi.org/10.31703/gssr.2023(VIII-IV).02

CHICAGO

    CHICAGO : Aslam, Saif, Sufi Nouman Riaz, and Maria Aslam. 2023. "Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19." Global Social Sciences Review, VIII (IV): 15-27 doi: 10.31703/gssr.2023(VIII-IV).02

HARVARD

    HARVARD : ASLAM, S., RIAZ, S. N. & ASLAM, M. 2023. Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19. Global Social Sciences Review, VIII, 15-27.

MHRA

    MHRA : Aslam, Saif, Sufi Nouman Riaz, and Maria Aslam. 2023. "Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19." Global Social Sciences Review, VIII: 15-27

MLA

    MLA : Aslam, Saif, Sufi Nouman Riaz, and Maria Aslam. "Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19." Global Social Sciences Review, VIII.IV (2023): 15-27 Print.

OXFORD

    OXFORD : Aslam, Saif, Riaz, Sufi Nouman, and Aslam, Maria (2023), "Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19", Global Social Sciences Review, VIII (IV), 15-27

TURABIAN

    TURABIAN : Aslam, Saif, Sufi Nouman Riaz, and Maria Aslam. "Impact of Different Social Media Channels on Online Buying behavior: Comparative Case Study of UK with Reference to COVID-19." Global Social Sciences Review VIII, no. IV (2023): 15-27. https://doi.org/10.31703/gssr.2023(VIII-IV).02