SEARCH ARTICLE

08 Pages : 84-91

http://dx.doi.org/10.31703/gssr.2021(VI-IV).08      10.31703/gssr.2021(VI-IV).08      Published : Dec 2021

Teaching of English to Veterinary University Students: A Study to Examine Learner’s Intentions towards Online Learning during Different Waves of COVID-19 in Pakistan

    In the present era, knowing the students' intention towards online learning has become necessary due to the persisting situations of the COVID-19. The current study explores the teaching of English to Biological Science students through online to explore their intentions towards online learning due to different waves of COVID-19 in Pakistan. The study used a rational method that utilizes cross-sectional data.The study employed a random sampling technique to trace the respondents.By using the AMOS, the results of a study underline a positive significant effect of performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), and perceived usefulness (PU) on intention towards online learning (ITOL) among the Biological Science students. The findings of the study are significant as they provide valuable insights to comprehend the elements that influence online learning (OL)concerning the teaching of English as a second language.

    English, Vaternary University Students, Online Learning, COVID-19, Pakistan
    (1) Abdul Khaliq
    Assistant Professor, Department of Social and Allied Sciences, Cholistan University of Veterinary and Animal Sciences Bahawalpur, Punjab, Pakistan.
    (2) Farzana Iqbal
    Assistant Professor, Department of Islamic Studies, The Govt Sadiq College Women University Bahawalpur, Punjab, Pakistan.
    (3) Rasheed Ahmad
    Visiting Lecturer, Department of English Literature, The Islamia University of Bahawalpur, Punjab, Pakistan.

01 Pages : 1-8

http://dx.doi.org/10.31703/gssr.2022(VII-I).01      10.31703/gssr.2022(VII-I).01      Published : Mar 2022

Exploring the Role of Non-Governmental Organizations during COVID-19 Pandemic in Pakistan

    The purpose of this research was to examine the role of NGOs during COVID-19. Covid-19 pandemic was substantially more than a health crisis, it's also a significant financial crisis. Qualitative data was collected in this research through interview guide from administration of NGOs. In this research working of NGOs, challenges confronting to NGOs, nature of coordination of NGOs with different stakeholders, strategies used by the NGO's, response of people regarding the services, how NGO's managing their resources for providing services during COVID-19 pandemic was studied. It was found that NGOs were providing assistance to the patients of the Covid-19 as well as facilitating them in all respect related to treatment of Covid-19.It was recommended that NGOs should have to build up their electronic communication capacity, build up their site and discuss consistently with NGOs individuals.

    Covid-19, NGOs, Stakeholders, Power of Partnerships, Pakistan
    (1) Madieha Akram
    Chairperson/Assistant Professor, School of Sociology, Minhaj University Lahore, Lahore, Punjab, Pakistan
    (2) Nazia Hamid
    M.Phil. Scholar, School of Sociology, Minhaj University Lahore, Lahore, Punjab, Pakistan.
    (3) Aamir Hayat
    Assistant Professor, School of Sociology, Minhaj University Lahore, Lahore, Punjab, Pakistan.

04 Pages : 26-34

http://dx.doi.org/10.31703/gssr.2022(VII-I).04      10.31703/gssr.2022(VII-I).04      Published : Mar 2022

Religion as a Deterritorialization and Re-territorialization Mechanism: Reconfiguring Pakistan's Nation Building and Islamization Process

    Pakistan is a country founded on Islamic identity, and it was established to safeguard Muslims' religious, cultural, and historical identities.Individuals and families can find spiritual, social, psychological, and often material support through religion. Pakistan's interest in building a righteous,organized, systematic, peaceable, and prosperous nation has indeed been paramount since time immemorial. Pakistan, since its inception inherited ethnically, sociologically, territorially, financially, and linguistically diverse social structure and population. Religion served as the foundation for the configuration of this nation. Specific structures of societal, economic and social deprivation altered this governmental ideology. Even though the country remains dominantly Muslim, demographically, it is relatively fragmented and disintegrated. This paper investigates the components of diversification that ultimately stymied Pakistan's nation-building process and will examine the process of Islamization, particularly during the Zia era, which assisted Pakistan in establishing a unified society based on Islamic principles of progressive political equality, and economic justice.

    Religion, Pakistan, Deterritorialization, and Re-territorialization, Nation-building
    (1) Imran Pasha
    Lecturer, Department of Political Science, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Muhammad Shakeel Ahmad Siddiqui
    Chairman, Department of International Relations, Emerson University Multan, Punjab, Pakistan.
    (3) Saira Akram
    Lecturer, Department of Political Science, Bahauddin Zakariya University, Multan, Punjab, Pakistan.

14 Pages : 134-146

http://dx.doi.org/10.31703/gssr.2022(VII-I).14      10.31703/gssr.2022(VII-I).14      Published : Mar 2022

The Perception of Physical Education Teachers towards Physical Education at Public Secondary Schools Punjab, Pakistan

    The study aimed to examine the physical education teacher's perception of physical education classes at public secondary schools in Punjab,Pakistan. The targeted population of this study was the physical education teachers working in secondary schools. The study sample was taken from four districts of Punjab (Lahore, Faisalabad, Gujranwala, and Rajanpur). Eighty physical education teachers participated in this study. Data was collected using an adapted questionnaire. The descriptive and inferential statistic techniques were applied to analyze the data. The gender perception differences of teachers were tested through an independent t-test. Age and qualification differences were measured through a one-way analysis of variance (ANOVA). The relationship between age, qualification and perception was examined through correlation analysis. The findings revealed a significant difference in teachers' perceptions of gender, age and qualification groups. Age, qualification and perception have a positive and meaningful relationship. The results showed that male teachers have a higher perception of physical education than females.

    Physical Education, Teacher's Perception, Secondary School, Pakistan
    (1) Saira Akhtar
    Ph.D. Scholar, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan.
    (2) Muhammad Imran Yousuf
    Associate Professor, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan.
    (3) Qaisara Parveen
    Assistant Professor, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan.

16 Pages : 157-167

http://dx.doi.org/10.31703/gssr.2022(VII-I).16      10.31703/gssr.2022(VII-I).16      Published : Mar 2022

The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore

    Social media platforms are used in many businesses for the marketing of their products and operations. The Lahore based restaurants are under observation of this research, and the impact of social media is highlighted in the meantime. The major objective of this study is to examine the impacts of social media in doing food business and how it influences their activities. A mix of qualitative and quantitative methods along with individual interviews was conducted. The results of the study showed that in the case of the restaurants business, social media has a positive impact and an increment in sales and flow of consumers. Facebook and Instagram are the major social media platforms used by restaurants. Word of mouth also plays a huge role.Nonetheless, social media provides cheap and accessible marketing to reach numerous people instantly.

    Social Media, Brand Equity, Fast-Food, Lahore, Pakistan, Facebook
    (1) Muhammad Shabi ul Hasnain
    MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan
    (2) Tanveer Hussain
    Assistant Professor, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan
    (3) Faiza Aslam
    Research Associate, Office of Research Innovation and Commercialization, University of Management and Technology, Lahore, Punjab, Pakistan.

17 Pages : 168-179

http://dx.doi.org/10.31703/gssr.2022(VII-I).17      10.31703/gssr.2022(VII-I).17      Published : Mar 2022

Financial Literacy and Adoption of Fintech: The Role of Financial Risk Tolerance

    Fintech is one of the novelty in the area of finance, it's a collaboration of finance and technology. Now a day's technology has become a significant part of the financial industry. Major products and services of Fintech include ATM, peer to peer lending, crowdfunding, and cryptocurrency. Understanding of financial terminology and acceptance of related risk of Fintech products and services are important. In that concern financial literacy and risk tolerance are significant element. This study has been conducted to evaluate how financial literacy and risk tolerance directly or indirectly can impact an entrepreneur for adoption of Fintech. After applying research method and data analysis from entrepreneur of Lahore, Pakistan, it has been concluded that financial.

    Financial Literacy, Fintech, ATM, Lahore, Pakistan
    (1) Safyan Majid
    Department of Commerce and Finance, GC University, Lahore, Punjab, Pakistan.
    (2) Muhammad Gulzaib Chaudhary
    Department of Economics, GC University, Lahore, Punjab, Pakistan
    (3) Usman Ali
    Department of Economics, GC University, Lahore, Punjab, Pakistan.

39 Pages : 428-436

http://dx.doi.org/10.31703/gssr.2022(VII-I).39      10.31703/gssr.2022(VII-I).39      Published : Mar 2022

Career Conditions in Pakistan: Using Connections as Career Moves

    This paper examines the role of social connections on the career trajectory of Pakistani employees in local organisations. Scholarship (Syed,2016; Saher & Mayrhofer, 2014; Mangi et al., 2012; Saher, 2010;Chatterjee, 2007; Khilji, 2003; Budhwar, 2001; Lyon, 2000; Sparrow & Budhwar, 1997; Mendonca & Kanungo,1994) has already highlighted the significant impact of social connections on the professional growth of individuals in India and Pakistan. However, in response to the calls for contextualising HRM practices and research, this paper is developing a culturally specific framework to reveal pervasive practices of career progression in Pakistan. Qualitative research has been conducted to get in-depth data on the issue at hand. This paper will extend a rare insider's view and future research directions.

    Career, Career Context, Connections, Loyalty, Indebtedness, Pakistan
    (1) Noreen Saher
    Associate Professor, Department of Anthropology, Faculty of Social Sciences, International Islamic University, Islamabad, Pakistan
    (2) Iram Batool
    Associate Professor, Department of Applied Psychology, Bahauddin Zakariya University, Punjab, Pakistan
    (3) Asma Farheen
    Lecturer, Faculty of Social Sciences, International Islamic University, Islamabad, Pakistan.

11 Pages : 108 - 114

http://dx.doi.org/10.31703/gssr.2022(VII-II).11      10.31703/gssr.2022(VII-II).11      Published : Jun 2022

Thematic Analysis of The Wandering Falcon: A Representative Pakistani Anglophone Fiction

    Jamil Ahmad's The Wandering Falcon (2011) offers a striking example of the ways in which historical and political contexts impact the reception of Pakistani Anglophone fiction due to its unique publication history. Ahmad creates a correlation between identity, language, and physiognomy of individuals through Tor Baz, whose identity continuously passes through the process of change in the frigid tribal culture. This paper raises questions regarding how a literary text achieves commercial success and how the geopolitical context of both its setting and the location of the author affects the publication and reception of the work.

    The Wandering Falcon, Pakistani Anglophone Fiction, Pakistani literature in English
    (1) Barirah Nazir
    Lecturer in English, University of Sargodha, Punjab, Pakistan
    (2) Aneela Gill
    Assistant Professor, Department of English, University of NUML, Islamabad, Pakistan
    (3) Muhammad Riaz Khan
    Lecturer in English, BZU Bahadur Sub-campus, Layyah, Multan, Punjab, Pakistan.

13 Pages : 126 - 136

http://dx.doi.org/10.31703/gssr.2022(VII-II).13      10.31703/gssr.2022(VII-II).13      Published : Jun 2022

FDI and Wage Nexus: Evidence from the Manufacturing Sector of Pakistan

    Foreign capital inflows resulted in overall economic growth in many countries, but there are many concerns about its distributive effects,especially on fluctuating wages, which are still being investigated. The aim of this research is to investigate the impact of foreign direct investment on domestic industry wages using micro-level data from Pakistan from 1996-97 to 2007-08. Foreign firms are expected to pay higher wages than that domestic firms in order to attract more labor; thus, if foreign and domestic firms compete in the same labor market, domestic firms would pay higher wages to recruit jobs, resulting in rising average domestic industry wages. The empirical analysis also shows that in Pakistan, FDI inflows raise industry wage premiums.The findings of the study are robust by the inclusion of various globalization and sector-related variables. To reap higher wages, Pakistan's government should promote FDI at the industry level.

    Foreign Direct Investment; Wage Premium; Manufacturing Sector; Pakistan
    (1) Qamer un-Nisa
    Ph.D. Scholar, Institute of Agriculture and Resource Economics, University of Agriculture, Faisalabad, Punjab, Pakistan.
    (2) Jabbar Ul-Haq
    Assistant Professor, Department of Economics, University of Sargodha, Sargodha, Punjab, Pakistan.
    (3) Nazia Nazeer
    Assistant Professor, National University of Computer and Emerging Sciences, Karachi, Sindh, Pakistan.

15 Pages : 147-162

http://dx.doi.org/10.31703/gssr.2022(VII-II).15      10.31703/gssr.2022(VII-II).15      Published : Jun 2022

Built Heritage of Mansehra Through the Ages and Prospects of Tourism

    The district of Mansehra, which is located on the historic Silk Road,has a long history of traditions. Several dynasties governed this region in the past, leaving their footprints in the form of heritage remnants. Hindus, Muslims,Sikhs, and British are the most noticeable among them. The current paper examines a few of these monuments and makes recommendations for how they may be used as tourist attractions. The current state of most structures is deplorable, and comprehensive conservation and tourist management strategy are urgently needed to optimize the benefits of cultural legacy.

    Mansehra, Heritage, Tourism, Khyber Pakhtunkhwa, Pakistan
    (1) Adnan Anwar
    Assistant Professor, Department of Architecture, Hazara University, Mansehra, KP, Pakistan.
    (2) Junaid Bashir
    Assistant Professor, Department of Tourism and Hospitality, Foundation University, Rawalpindi, Punjab, Pakistan.
    (3) Anas Mahmud Arif
    Assistant Professor, Department of Tourism and Hospitality, Hazara University, Mansehra, KP, Pakistan.