THE IMPORTANCE OF SOCIAL MEDIA ADS IN ENHANCING BRAND EQUITY A STUDY ON FAST FOOD RESTAURANTS IN LAHORE

http://dx.doi.org/10.31703/gssr.2022(VII-I).16      10.31703/gssr.2022(VII-I).16      Published : Mar 1
Authored by : Muhammad Shabi ul Hasnain , Tanveer Hussain , Faiza Aslam

16 Pages : 157-167

References

  • Agresta, S., Bough, B. B., & Miletsky, J. I. (2011). Perspectives on social media marketing. Clifton Park, NY: Delmar.
  • Chaffey, D. (2019). Global social media research summary 2019. https://www.smartinsights.com/socialmedia- marketing/social-media-strategy/new- global-social-
  • Caruso, F. (2016). Advantages of Social Media Marketing for Restaurants. https://www.forketers.com/advantages- social-media-marketing-restaurants/
  • Kelly, M. (2017). Now’s the Time to Ask. How social media can impact business? http://nowsthetimetoask.com/how-social- media-can-impact-business/
  • Kwok, L., & Yu, B. (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1), 84-94.
  • Loten, A., Albergotti, R., & Janofsky, A. (2014).New Facebook Rules Will Sting Entrepreneurs. https://www.wsj.com/articles/new-facebook- rules-will-sting-entrepreneurs-
  • Longart, P. (2010). What drives word‐of‐mouth in restaurants?. International Journal of Contemporary Hospitality Management.
  • Lepkowska-White, E., & Parsons, A. (2019). Strategies for monitoring social media for small restaurants. Journal of Foodservice Business Research, 22(4), 351-374.
  • Richardson, N., Gosnay, R., & Carroll, A. (2010). A quick start guide to social media marketing: high impact, low-cost marketing that works. London: Kogan Page.
  • Shankar, V., Jeffery, I., Murali, M., Eileen, K., & Ross, R. (2011). "Innovations in Shopper Marketing: Current Insights and Future Research Issues.” Journal of Retailing 1, 29-42, doi:10.1016/j.jretai.2011.04.007.
  • Schaupp, L. C., & Bélanger, F. (2014). The value of social media for small businesses. Journal of information systems, 28(1), 187-207.

References

  • Agresta, S., Bough, B. B., & Miletsky, J. I. (2011). Perspectives on social media marketing. Clifton Park, NY: Delmar.
  • Chaffey, D. (2019). Global social media research summary 2019. https://www.smartinsights.com/socialmedia- marketing/social-media-strategy/new- global-social-
  • Caruso, F. (2016). Advantages of Social Media Marketing for Restaurants. https://www.forketers.com/advantages- social-media-marketing-restaurants/
  • Kelly, M. (2017). Now’s the Time to Ask. How social media can impact business? http://nowsthetimetoask.com/how-social- media-can-impact-business/
  • Kwok, L., & Yu, B. (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1), 84-94.
  • Loten, A., Albergotti, R., & Janofsky, A. (2014).New Facebook Rules Will Sting Entrepreneurs. https://www.wsj.com/articles/new-facebook- rules-will-sting-entrepreneurs-
  • Longart, P. (2010). What drives word‐of‐mouth in restaurants?. International Journal of Contemporary Hospitality Management.
  • Lepkowska-White, E., & Parsons, A. (2019). Strategies for monitoring social media for small restaurants. Journal of Foodservice Business Research, 22(4), 351-374.
  • Richardson, N., Gosnay, R., & Carroll, A. (2010). A quick start guide to social media marketing: high impact, low-cost marketing that works. London: Kogan Page.
  • Shankar, V., Jeffery, I., Murali, M., Eileen, K., & Ross, R. (2011). "Innovations in Shopper Marketing: Current Insights and Future Research Issues.” Journal of Retailing 1, 29-42, doi:10.1016/j.jretai.2011.04.007.
  • Schaupp, L. C., & Bélanger, F. (2014). The value of social media for small businesses. Journal of information systems, 28(1), 187-207.

Cite this article

APA

    APA : Hasnain, M. S. u., Hussain, T., & Aslam, F. (2022). The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore. Global Social Sciences Review, VII(I), 157-167. https://doi.org/10.31703/gssr.2022(VII-I).16

CHICAGO

    CHICAGO : Hasnain, Muhammad Shabi ul, Tanveer Hussain, and Faiza Aslam. 2022. "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore." Global Social Sciences Review, VII (I): 157-167 doi: 10.31703/gssr.2022(VII-I).16

HARVARD

    HARVARD : HASNAIN, M. S. U., HUSSAIN, T. & ASLAM, F. 2022. The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore. Global Social Sciences Review, VII, 157-167.

MHRA

    MHRA : Hasnain, Muhammad Shabi ul, Tanveer Hussain, and Faiza Aslam. 2022. "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore." Global Social Sciences Review, VII: 157-167

MLA

    MLA : Hasnain, Muhammad Shabi ul, Tanveer Hussain, and Faiza Aslam. "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore." Global Social Sciences Review, VII.I (2022): 157-167 Print.

OXFORD

    OXFORD : Hasnain, Muhammad Shabi ul, Hussain, Tanveer, and Aslam, Faiza (2022), "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore", Global Social Sciences Review, VII (I), 157-167

TURABIAN

    TURABIAN : Hasnain, Muhammad Shabi ul, Tanveer Hussain, and Faiza Aslam. "The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore." Global Social Sciences Review VII, no. I (2022): 157-167. https://doi.org/10.31703/gssr.2022(VII-I).16