This study targets to investigate the impact of Inter-Services of Public Relations (ISPR) production, broadcasted during the war against terrorism, on Pakistani youth. It is hypothesized that ISPR productions have helped in inflating the motivation level of Pakistani youth, thus helping in promoting the nationalism and positive image of Pakistan. Furthermore, the role of ISPR productions in motivating youth to join Pakistan's Army is also explored. A cross-sectional survey research design was used. The sample of this study was comprised of youth aged between 18 to 24 years, selected through the non-probability purposive sample. The measures comprised of a self-constructed indigenous questionnaire assessing the impact of ISPR productions during a military operation in image building, promotion of nationalism and motivation to join the army. The data analyzed through SPSS Version 22.00 yielded insightful findings. The finding revealed that watching ISPR productions helped in instilling a fervent attitude of Pakistani youth towards nationalism and the Pakistani military. There had been a clearer inclination of youth to aspire for joining the military for upholding the nationalism beliefs, and this finding appears promising, keeping in mind the relative declining opinion that has been observed in youth from the past decade pertaining to nationalism and military operations.

Affordable and sustainable access to water, sanitation and hygiene (WASH) is a key public health issue and focus of Sustainable Development Goals. Literature showed that households having prior knowledge and an acceptable attitude towards WASH practices have less number of diseases. The main objective of the study was to explore the level of respondents' knowledge, attitude and practices towards safe Water, Sanitation and Hygiene Conditions in South Punjab, Pakistan. The study was mixed-method research. SPSS also applied, and results demonstrate that there was very lack of knowledge about safe WASH practices; the majority of respondents have a traditional attitude. Whereas only 27.3% of respondents have always access to safe drinking water, 96% of respondents were not using any domestic water treatment method, 22.9% were defecating in the open, and the percentage of always handwashing with soap was found to only 29.6%. Social Mobilization programs along with government action to ensure safe WASH conditions are recommended.

In the present era, knowing the students' intention towards online learning has become necessary due to the persisting situations of the COVID-19. The current study explores the teaching of English to Biological Science students through online to explore their intentions towards online learning due to different waves of COVID-19 in Pakistan. The study used a rational method that utilizes cross-sectional data.The study employed a random sampling technique to trace the respondents.By using the AMOS, the results of a study underline a positive significant effect of performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), and perceived usefulness (PU) on intention towards online learning (ITOL) among the Biological Science students. The findings of the study are significant as they provide valuable insights to comprehend the elements that influence online learning (OL)concerning the teaching of English as a second language.

The purpose of this research was to examine the role of NGOs during COVID-19. Covid-19 pandemic was substantially more than a health crisis, it's also a significant financial crisis. Qualitative data was collected in this research through interview guide from administration of NGOs. In this research working of NGOs, challenges confronting to NGOs, nature of coordination of NGOs with different stakeholders, strategies used by the NGO's, response of people regarding the services, how NGO's managing their resources for providing services during COVID-19 pandemic was studied. It was found that NGOs were providing assistance to the patients of the Covid-19 as well as facilitating them in all respect related to treatment of Covid-19.It was recommended that NGOs should have to build up their electronic communication capacity, build up their site and discuss consistently with NGOs individuals.

Pakistan is a country founded on Islamic identity, and it was established to safeguard Muslims' religious, cultural, and historical identities.Individuals and families can find spiritual, social, psychological, and often material support through religion. Pakistan's interest in building a righteous,organized, systematic, peaceable, and prosperous nation has indeed been paramount since time immemorial. Pakistan, since its inception inherited ethnically, sociologically, territorially, financially, and linguistically diverse social structure and population. Religion served as the foundation for the configuration of this nation. Specific structures of societal, economic and social deprivation altered this governmental ideology. Even though the country remains dominantly Muslim, demographically, it is relatively fragmented and disintegrated. This paper investigates the components of diversification that ultimately stymied Pakistan's nation-building process and will examine the process of Islamization, particularly during the Zia era, which assisted Pakistan in establishing a unified society based on Islamic principles of progressive political equality, and economic justice.

The study aimed to examine the physical education teacher's perception of physical education classes at public secondary schools in Punjab,Pakistan. The targeted population of this study was the physical education teachers working in secondary schools. The study sample was taken from four districts of Punjab (Lahore, Faisalabad, Gujranwala, and Rajanpur). Eighty physical education teachers participated in this study. Data was collected using an adapted questionnaire. The descriptive and inferential statistic techniques were applied to analyze the data. The gender perception differences of teachers were tested through an independent t-test. Age and qualification differences were measured through a one-way analysis of variance (ANOVA). The relationship between age, qualification and perception was examined through correlation analysis. The findings revealed a significant difference in teachers' perceptions of gender, age and qualification groups. Age, qualification and perception have a positive and meaningful relationship. The results showed that male teachers have a higher perception of physical education than females.

Social media platforms are used in many businesses for the marketing of their products and operations. The Lahore based restaurants are under observation of this research, and the impact of social media is highlighted in the meantime. The major objective of this study is to examine the impacts of social media in doing food business and how it influences their activities. A mix of qualitative and quantitative methods along with individual interviews was conducted. The results of the study showed that in the case of the restaurants business, social media has a positive impact and an increment in sales and flow of consumers. Facebook and Instagram are the major social media platforms used by restaurants. Word of mouth also plays a huge role.Nonetheless, social media provides cheap and accessible marketing to reach numerous people instantly.

Fintech is one of the novelty in the area of finance, it's a collaboration of finance and technology. Now a day's technology has become a significant part of the financial industry. Major products and services of Fintech include ATM, peer to peer lending, crowdfunding, and cryptocurrency. Understanding of financial terminology and acceptance of related risk of Fintech products and services are important. In that concern financial literacy and risk tolerance are significant element. This study has been conducted to evaluate how financial literacy and risk tolerance directly or indirectly can impact an entrepreneur for adoption of Fintech. After applying research method and data analysis from entrepreneur of Lahore, Pakistan, it has been concluded that financial.

This paper examines the role of social connections on the career trajectory of Pakistani employees in local organisations. Scholarship (Syed,2016; Saher & Mayrhofer, 2014; Mangi et al., 2012; Saher, 2010;Chatterjee, 2007; Khilji, 2003; Budhwar, 2001; Lyon, 2000; Sparrow & Budhwar, 1997; Mendonca & Kanungo,1994) has already highlighted the significant impact of social connections on the professional growth of individuals in India and Pakistan. However, in response to the calls for contextualising HRM practices and research, this paper is developing a culturally specific framework to reveal pervasive practices of career progression in Pakistan. Qualitative research has been conducted to get in-depth data on the issue at hand. This paper will extend a rare insider's view and future research directions.

Jamil Ahmad's The Wandering Falcon (2011) offers a striking example of the ways in which historical and political contexts impact the reception of Pakistani Anglophone fiction due to its unique publication history. Ahmad creates a correlation between identity, language, and physiognomy of individuals through Tor Baz, whose identity continuously passes through the process of change in the frigid tribal culture. This paper raises questions regarding how a literary text achieves commercial success and how the geopolitical context of both its setting and the location of the author affects the publication and reception of the work.