ARTICLE

ISPR PRODUCTIONS VS NATIONALISM INCLINATION TO JOIN ARMY AND IMAGE BUILDING CASE OF PAKISTANS MILITARY OPERATIONS

  1. HOME
  2. ARTICLE

01 Pages : 1-8

http://dx.doi.org/10.31703/gssr.2021(VI-IV).01      10.31703/gssr.2021(VI-IV).01      Published : Dec 2021

ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations

Abstract

    This study targets to investigate the impact of Inter-Services of Public Relations (ISPR) production, broadcasted during the war against terrorism, on Pakistani youth. It is hypothesized that ISPR productions have helped in inflating the motivation level of Pakistani youth, thus helping in promoting the nationalism and positive image of Pakistan. Furthermore, the role of ISPR productions in motivating youth to join Pakistan's Army is also explored. A cross-sectional survey research design was used. The sample of this study was comprised of youth aged between 18 to 24 years, selected through the non-probability purposive sample. The measures comprised of a self-constructed indigenous questionnaire assessing the impact of ISPR productions during a military operation in image building, promotion of nationalism and motivation to join the army. The data analyzed through SPSS Version 22.00 yielded insightful findings. The finding revealed that watching ISPR productions helped in instilling a fervent attitude of Pakistani youth towards nationalism and the Pakistani military. There had been a clearer inclination of youth to aspire for joining the military for upholding the nationalism beliefs, and this finding appears promising, keeping in mind the relative declining opinion that has been observed in youth from the past decade pertaining to nationalism and military operations.

    ISPR Productions, the War against Terrorism, Image Building, Nationalism, Inclination to Join the Army and Pakistani Youth

    (1) Rubab Musarrat
    Lecturer, National University of Modern Languages, Lahore, Punjab, Pakistan.
    (2) Muniba Fatima Zahra
    Senior Lecturer, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
    (3) Amna Ashraf
    Lecturer, National University of Modern Languages, Lahore, Punjab, Pakistan.
Fulltext PDF

References

  • Abbas, J., Aman, M., Nurunnabi, & Bano, S. (2019). The Impact of social media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan. Sustainability 2019, 11(6), 1683. https://doi.org/10.3390/su11061683
  • Ahmed, E., & Khan, A. W. (2019). Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan. Global Regional Review. IV(IV), 95‒104. | DOI: 10.31703/grr.2019(IV- IV).11
  • Argenti, P. (1998). Corporate Communication, International edition, Irwin McGraw- Hill, Boston.
  • Baran, S. J., & Davis, D. K. (2009). Mass Communication Theory: Foundation, Ferment, and Future. USA: Cengage Learning. p.330
  • Chaudhry, S., & Ali, S. (2012). Public Perception about Policies and Practices of ISPR on War on Terror with Special Reference to Military Action in Tribal Areas of Pakistan. The Dialogue. II(2),
  • DND News. (2015). Pakistani National Songs: The role of PTV and ISPR to promote patriotism. August 13, 2015. https://dnd.com.pk/pakistani-national- songs-the-role-of-ptv-and-ispr-to-promote- patriotism/96356
  • Ghanem, S. (1997) 'Filling in the Tapestry: The Second Level of Agenda Setting', pp. 1-12
  • Government of the Punjab. (2017, August 22). The Punjab gazette (Extra ordinary issue). https://lgcd.punjab.gov.pk/system/files/MC LZones_0.pdf
  • Heimonen, M., & Hebert, D. G. (2012) Nationalism and Music Education: A Finnish Perspective. In D. Hebert & A. Kertz- Welzel (Eds.) Patriotism and Nationalism in Music Education 59-76. Hampshire, England: Ashgate Publishing.
  • Hendrix, A. (2014). Wheel of Fortune, Washington Post.
  • Hussain, S. M. Bilal, M. Z. & Chodhry, S. (2019),
  • Keller, S. (2012) Foreword: On Patriotism and Education. In Hebert, D. & Kertz-Welzel, A. (Eds.) Patriotism and Nationalism in Music Education xiv-xviii. Hampshire, England: Ashgate Publishing.
  • Khan, Z., & Khan, A. W. (2021). Role of ISPR in Countering Hybrid Warfare. Human Nature Journal of Social Science. 1(1), 12-21.
  • Kosslyn, S. M., Ganis, G., & Thompson, W. L. (2003). Mental imagery: against the nihilistic hypothesis. Trends in Cognitive Sciences, 7, 109-11.
  • Lashley, J., Marshall, D., Bailey, C., Crawford, C., Lazarus, L., & Lord, K. (2015). Youth are the Future: The Imperative of Youth Employment for Sustainable Development. Publisher: Caribbean Development Bank.DOI:10.13140/RG.2.1.1235.1762. https://www.researchgate.net/publication/ 283087391_Youth_are_the_Future_The_Im perative_of_Youth_Employment_for_Susta inable_Development
  • McCombs, M., Shaw, D., & Weaver, D. (eds) Communication and Democracy. Mahwah, NJ: Lawrence Erlbaum.
  • Meinhof, U. (1998). Language learning in the age of satellite television. 1-165. Oxford: Oxford University Press.
  • Miller, K. (2005). Theories of message processing. In Communication Theories: Perspectives, Processes, and Contexts 1- 275. New York: McGraw-Hill.
  • Musarrat, R., & Shabir, G. (2020). Framing of Operation Zarb-e-Azb in English Dailies of Pakistan. Global Media Journal. 18(35), 214. URL: https://www.globalmediajournal.com/ope n-access/framing-of-operation-zarbeazb- in-english-dailies-of-pakistan.pdf
  • Nazar, N. (2015). Zarb-E-Azb And The Future Of North Waziristan. Hilal Pakistan Armed Forces Magazine.

  • Shaikh, N. A. (2015). What after Zarb-e-Azb? Hilal Pakistan Armed Forces Magazine.

Cite this article

APA

    APA : Musarrat, R., Zahra, M. F., & Ashraf, A. (2021). ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations. Global Social Sciences Review, VI(IV), 1-8. https://doi.org/10.31703/gssr.2021(VI-IV).01

CHICAGO

    CHICAGO : Musarrat, Rubab, Muniba Fatima Zahra, and Amna Ashraf. 2021. "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations." Global Social Sciences Review, VI (IV): 1-8 doi: 10.31703/gssr.2021(VI-IV).01

HARVARD

    HARVARD : MUSARRAT, R., ZAHRA, M. F. & ASHRAF, A. 2021. ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations. Global Social Sciences Review, VI, 1-8.

MHRA

    MHRA : Musarrat, Rubab, Muniba Fatima Zahra, and Amna Ashraf. 2021. "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations." Global Social Sciences Review, VI: 1-8

MLA

    MLA : Musarrat, Rubab, Muniba Fatima Zahra, and Amna Ashraf. "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations." Global Social Sciences Review, VI.IV (2021): 1-8 Print.

OXFORD

    OXFORD : Musarrat, Rubab, Zahra, Muniba Fatima, and Ashraf, Amna (2021), "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations", Global Social Sciences Review, VI (IV), 1-8

TURABIAN

    TURABIAN : Musarrat, Rubab, Muniba Fatima Zahra, and Amna Ashraf. "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations." Global Social Sciences Review VI, no. IV (2021): 1-8. https://doi.org/10.31703/gssr.2021(VI-IV).01