01 Pages : 1-8
http://dx.doi.org/10.31703/gssr.2021(VI-IV).01 10.31703/gssr.2021(VI-IV).01 Published : Dec 2021ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations
This study targets to investigate the impact of Inter-Services of Public Relations (ISPR) production, broadcasted during the war against terrorism, on Pakistani youth. It is hypothesized that ISPR productions have helped in inflating the motivation level of Pakistani youth, thus helping in promoting the nationalism and positive image of Pakistan. Furthermore, the role of ISPR productions in motivating youth to join Pakistan's Army is also explored. A cross-sectional survey research design was used. The sample of this study was comprised of youth aged between 18 to 24 years, selected through the non-probability purposive sample. The measures comprised of a self-constructed indigenous questionnaire assessing the impact of ISPR productions during a military operation in image building, promotion of nationalism and motivation to join the army. The data analyzed through SPSS Version 22.00 yielded insightful findings. The finding revealed that watching ISPR productions helped in instilling a fervent attitude of Pakistani youth towards nationalism and the Pakistani military. There had been a clearer inclination of youth to aspire for joining the military for upholding the nationalism beliefs, and this finding appears promising, keeping in mind the relative declining opinion that has been observed in youth from the past decade pertaining to nationalism and military operations.
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ISPR Productions, the War against Terrorism, Image Building, Nationalism, Inclination to Join the Army and Pakistani Youth
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(1) Rubab Musarrat
Lecturer, National University of Modern Languages, Lahore, Punjab, Pakistan.
(2) Muniba Fatima Zahra
Senior Lecturer, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
(3) Amna Ashraf
Lecturer, National University of Modern Languages, Lahore, Punjab, Pakistan.
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Cite this article
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APA : Musarrat, R., Zahra, M. F., & Ashraf, A. (2021). ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations. Global Social Sciences Review, VI(IV), 1-8. https://doi.org/10.31703/gssr.2021(VI-IV).01
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CHICAGO : Musarrat, Rubab, Muniba Fatima Zahra, and Amna Ashraf. 2021. "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations." Global Social Sciences Review, VI (IV): 1-8 doi: 10.31703/gssr.2021(VI-IV).01
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HARVARD : MUSARRAT, R., ZAHRA, M. F. & ASHRAF, A. 2021. ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations. Global Social Sciences Review, VI, 1-8.
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MHRA : Musarrat, Rubab, Muniba Fatima Zahra, and Amna Ashraf. 2021. "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations." Global Social Sciences Review, VI: 1-8
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MLA : Musarrat, Rubab, Muniba Fatima Zahra, and Amna Ashraf. "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations." Global Social Sciences Review, VI.IV (2021): 1-8 Print.
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OXFORD : Musarrat, Rubab, Zahra, Muniba Fatima, and Ashraf, Amna (2021), "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations", Global Social Sciences Review, VI (IV), 1-8
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TURABIAN : Musarrat, Rubab, Muniba Fatima Zahra, and Amna Ashraf. "ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations." Global Social Sciences Review VI, no. IV (2021): 1-8. https://doi.org/10.31703/gssr.2021(VI-IV).01