Abstract
This study targets to investigate the impact of Inter-Services
of Public Relations (ISPR) production, broadcasted during
the war against terrorism, on Pakistani youth. It is hypothesized that ISPR
productions have helped in inflating the motivation level of Pakistani youth,
thus helping in promoting the nationalism and positive image of Pakistan.
Furthermore, the role of ISPR productions in motivating youth to join
Pakistan's Army is also explored. A cross-sectional survey research design
was used. The sample of this study was comprised of youth aged between
18 to 24 years, selected through the non-probability purposive sample. The
measures comprised of a self-constructed indigenous questionnaire
assessing the impact of ISPR productions during a military operation in image
building, promotion of nationalism and motivation to join the army. The data
analyzed through SPSS Version 22.00 yielded insightful findings. The finding
revealed that watching ISPR productions helped in instilling a fervent
attitude of Pakistani youth towards nationalism and the Pakistani military.
There had been a clearer inclination of youth to aspire for joining the military
for upholding the nationalism beliefs, and this finding appears promising,
keeping in mind the relative declining opinion that has been observed in
youth from the past decade pertaining to nationalism and military
operations.
Authors
1-Rubab Musarrat Lecturer, National University of Modern Languages, Lahore, Punjab, Pakistan.2-Muniba Fatima Zahra Senior Lecturer, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.3-Amna Ashraf Lecturer, National University of Modern Languages, Lahore, Punjab, Pakistan.
Keywords
ISPR Productions, the War against Terrorism, Image Building, Nationalism, Inclination to Join the Army and Pakistani Youth
DOI Number
10.31703/gssr.2021(VI-IV).01
Page Nos
1-8
Volume & Issue
VI - IV
