Digital financial inclusion enables the integration of millions of underprivileged individuals into the financial system, making poverty alleviation increasingly achievable. In a developing country like Pakistan, which has a large unbanked population, this presents a significant opportunity for economic empowerment through mobile banking, digital wallets, and fintech innovations. These tools enhance financial participation by improving access to savings, credit, and financial literacy. This research highlights how digital financial inclusion can significantly contribute to poverty alleviation. However, key challenges remain, including limited digital infrastructure, gender disparities, cybersecurity risks, and low trust in digital systems. By examining both policy frameworks and grassroots initiatives, this study offers actionable insights into how these barriers can be addressed. It emphasizes that digital finance, when effectively implemented, can promote sustainable development and help bridge economic disparities in Pakistan’s rapidly evolving digital economy.

This study examines the presentation of educational news in Pakistani regional newspapers, comparing coverage in urban and rural contexts. Utilizing a Google Form survey, it aimed to identify disparities in information coverage, analyze the portrayal of rural educational issues, and evaluate the standards of education journalism. While the exploratory data collection involved 18 responses from diverse demographics across various provinces, the initial analysis indicates an urban-centric bias in educational reporting, underrepresentation of rural educational issues, and differing reader perceptions on the quality and significance of educational news. These findings underscore key areas for further investigation into the media's role in educational discourse.

This research study explores the relationship between green marketing strategies and Pakistani consumers' green buying intentions (GBI), with a focus on the moderating effect of greenwashing. Data was collected quantitatively from 60 participants, covering a variety of different attributes such as age, income level, occupation, and education. The results showed that green pricing strategies have less effect on GBI than green product, place, and promotional initiatives. Altogether the paper highlights that greenwashing has a negative moderating effect on the association between green marketing strategies and GBI, demonstrating that consumers' perception of false environmental promises may hinder marketing endeavors.

This study attempts to understand meme marketing dynamics in the Pakistani online media landscape. It focuses on how Pakistani brands using memes take advantage of cultural references, wordplay, trendy template and music to engage the online user base. This study employs a qualitative design utilizing multi-modal analysis to examine 87 meme-based posts from Instagram pages of 5 Pakistani brands across 4 industries: Men’s grooming products, fragrances, ride hailing service and baking. This study is guided by theoretical frameworks such as narrative transportation theory, Shifman’s 3 meme dimensions and self-congruity theory. The findings revealed that brands used local cultural references, religious motifs, regional music and wordplay to engage their demographics. Brand logos and products were imbedded in the memes and humor styles such as self-depreciation, absurdism, sarcasm, pop-culture, visual puns and wordplay were used.

The media has played a significant role in shaping national identity, a subject of growing interest globally and, more specifically, in Pakistan, where it has actively influenced public perceptions of the nation’s identity and its position in the world. This paper seeks to explore the construction of national identity in Pakistan and how various forms of media ranging from state-controlled traditional outlets to social media platforms have constituted and transformed Pakistan as both a space for and a component of what is recognized as national identity. In constructing the ‘image’ of Pakistan after independence, the media particularly state media was instrumental in promoting a unified Muslim identity in South Asia. In contemporary times, however, the proliferation of private and social media has diversified these narratives, resulting in a fractured yet dynamic national identity.

As Pakistan is heavily reliant on water for agriculture, energy production, and economic stability, climate change is now one of the most critical threats to water security. With aggravating global warming, Pakistan's uncertain and already fragile waters are under a threat from the variability of rainfall and an increase in temperatures, and glaciers receding. This paper analyzes the synergy of climate change and water security in Pakistan, the policy gaps, and strategic responses to minimize the ramifications of the reduced availability of water. The study points out the essentials for overhauling water governance, including reviewing existing practices of water management and the relevant policies. This paper advocates for strong frameworks to improve water security and boost the country's resilience to climate uncertainties.

In the current world, the experiences within campus environments play a pivotal role in shaping the learner’s cognitive and developmental experiences.  Much research is already being conducted regarding the challenges faced by students in public universities, such as academic difficulties, mental health issues, and campus safety concerns; however, it does not delve into how these challenges manifest differently for various marginalized groups, including those from rural areas, minority ethnicities, and low-income backgrounds. This research proposal aims to investigate the experiences of marginalized student groups within the campus environment of a public sector university located in the Federal Capital of Pakistan. The research, thereby using a qualitative method in which interviews will analyze the experiences faced by marginalized students in depth using Interactional Narrative Analysis. By synthesizing findings, the research will offer actionable recommendations for policy, practice, and future research aimed at fostering inclusivity, equity, and student success within the public sector university.

This article explores the institutionalization of the Islamic governance principles of adl (justice), shufra (consultation), muhasbah (accountability), maqasid (public interest), and stewardship in Pakistan and Malaysia. A corpus of 2000 current documentary resources was compiled. The analysis reveals two different pathways. Malaysia has placed more stress on procedural formalism: compulsory consultations with published minutes and response to comments, earlier audits with more prominent follow-through, and ex-post facto reasoning (which invariably indicates constitutional preeminence) to cope with civil Sharīah overlaps. Pakistan more frequently mobilizes adl and public interest through adjudication and public-interest litigation, which produces salient precedents and access via legal-aid references, but with less routinization of consultative and stewardship protections in social and family-law arenas. Our suggested reforms include standardized consultation windows and reason-giving, cross-system standing reference procedures, maqasid-congruent public scorecards in priority sectors, and a new module we call neo-Sufi accountability.

This research study aims to draw attention to the most strategically significant province of Pakistan that has been neglected for decades by different governments of different eras in Pakistan. The nature of this study is qualitative, and the data have been collected by secondary sources such as research papers, newspapers, and websites. The tribes’ chives and the Baluch are abided by their old traditions and customs, but Pakistan’s attitude towards Baluchistan is the same as that of Baluchistan being subjugated by Pakistan. Baluchis merely want Pakistan to use the natural resources of Baluchistan not as a subjugated property, but the resources should be used considering Baluchistan as a federal unit. In the exchange of utilization of these resources, Pakistan has to work for the betterment and prosperity of Baluchistan, respect for the people of Baluchistan, and the Baluch leadership. Pakistan needs to correct its past mistakes and exert all efforts to win the confidence of the people of Baluchistan.

This paper analyzes the sociological connection between religiosity, socioeconomic disparity, and health behaviors among Pakistani university students based on the sociological framework. The multistage stratified random sampling was used to obtain 384 students at the University of Sargodha to complete a quantitative cross-sectional survey. The results indicate that there is a statistically significant positive correlation between religiosity and health behaviors. Family income and perceived social status were also found to be important predictors and there was no statistically significant influence of age and education level.  The paper will be a contribution to sociology of health because it will reveal the combined effects of culturally embedded religious norms and structural inequalities on health behavior among young adults in Pakistan and it will have a significant implication on culturally sensitive health promotion interventions and equity-based health promotion in higher education institutions.