A study was conducted in General Election 2013 Campaign" conducted to determine the influence of interpersonal communication such as (Parents, Siblings, friend, religious leader, celebrities teachers and others identifying which source is more significant in shaping voting behavior of Pakistani youth. For this study, the survey method was used, in which self-reported questionnaire distributed among 1000 respondents in public sectors universities of Punjab and Islamabad to find out results. SPSS was used for data analysis and statistical testing of the variables. The results proved that Parents are the most significant predictor of the voting behavior of youth, but their level of significance gradually decreases when compared to prior studies, because of change in the source of information of youth. This study supports the theoretical framework of interpersonal discussion that emphasized on the importance of interpersonal discussion in shaping behaviors attitudes and emotional reactions of youth.

Issue voting is the theory of voting behavior which emphasizes that issues play an important role in making electoral decisions by the electorate in general elections. Issues of public importance are incorporated in party manifestoes and electoral campaigns so that to attract the masses and to stand victorious in elections. This article provides empirical evidence during 2002-2013 that how issue voting has played its dominant role in Khyber Pakhtunkhwa? The study assumes that issue voting is a dominant factor in describing electoral patterns in KP. The period 2002-2013 covers three general elections including 2002, 2008 and 2013. In all these elections issue voting has been operated in the form of various issues. It will highlight all those issues which have been used in the form of issue voting during 2002-2013 period. Data have been collected through a questionnaire and have been analyzed with the help of SPSS software version 22 by applying descriptive and inferential statistics.

Khyber Pakhtunkhwa has a strong and well-organized social structure. Family is the basic unit of this social structure, which has a hierarchal structure. The head of the family (Mashar) has a significant position in a family in Khyber Pakhtunkhwa. Therefore, the head of the family (Mashar) influences the socio-economic and political decisions of the family members as well as the politico-socio attitudes. The study presents the impact of the head of the family (Mashar) on the vote choice of an individual. The results show that the head of the family (Mashar) has a strong stimulus to shape electorate vote choice on polling day. The study conducted in the Khyber Pakhtunkhwa province of Pakistan. The targeted population for the study was registered voters (Eighteen years or above male/female) of different National Assembly constituencies. A multi-stage probability sampling technique is used for data collection.

The current study was conducted for the examination of the effect of the teachers' behavior on students' academic achievement while opting for the Positivist paradigm. It was quantitative research. A total of 600 students(50 percent including males and females) were selected using Cluster sampling out of 1200 students. "Teachers' Behavior Assessment Scale" adopted from (Hadie,Hassan, Bahri, And Yusoff, 2018) has been used for the measurement of teachers' behavior. It comprised of the five-point Likert's rating scale which ranges from "Almost Never" to "Almost Always" comprising 60 items. These 60 items have been categorized under eight categories/ indicators. On the other hand,the students' GPA has been taken and used for measuring their academic achievement. The data underwent the Mean, SD, Pearson's r and Linear regression outcome which showed that the students' achievement has been positively and moderate affected by the teachers' achievement.

This study investigates the influence of the organizational commitment of male and female secondary school teachers on student outcomes in Khyber Pakhtunkhwa. The objectives were to determine instructors' commitment levels towards their employers' organizations and their own professional development. The study to find the correlation between teachers' organizational commitment and students' learning outcomes, as well as the impact of demographic factors (age, gender, etc.) on commitment levels.The study population consisted of male and female educators from government secondary schools in Khyber Pakhtunkhwa. A total of 480 teachers, including 280 males and 280 females, were randomly selected from four all-male and all-female schools. The findings revealed significant differences in organizational commitment between male and female teachers.The study suggests that male and female principals should attend organizational behaviour courses, investigate the reasons for lower organizational commitment among male teachers, and hire more highly qualified teachers for secondary schools.

This paper explores family affiliation as a determinant in describing voting behaviour in NA-8 Charsadda. The study argues that family affiliation is an important determinant of electoral politics in district Charsadda. In order to predict the electoral consequences of electoral behaviour in the universe, a survey has been conducted using questionnaire as a tool of data collection. In this regard, a sample of 304 respondents has been selected through multistage, random and systematic sampling from the voter list. Analysis has been made via descriptive statistics including frequency distribution and percentage and inferential statistics including the Chi-square test and probability value. The primary data reveal that (67.9%) of the respondents supported the view that the electoral preferences have been made on the basis of family affiliation in district Charsadda in the 2013 general elections.

Cosmetic products are very important for women. Nowadays women are very conscious while purchasing their products. Women use a vast variety of cosmetic products, such as soap, shampoo, perfume, skincare or make-up. In Pakistan nowadays many cosmetic product companies advertise their products as a need which eventually appeals to a vast majority of women. Many companies use different social applications for advertisements. The Facebook application was selected as a medium for advertisement. This research study includes an analysis of the exposure to social media advertisements regarding cosmetics and purchasing behaviour of women. Specifically, this investigation is based on this specific objective. The research reveals that women are affected by social media advertisements. The study was anchored on the hierarchy of effect model. The target population comprised women. A simple random sampling technique was used. The survey method was used in the research study. Data were analyzed descriptively. The study revealed that social media advertisements affected the attitude and beliefs of women.

Neuromarketing allows marketers to profoundly engage with consumers' latent cognitive processing processes to elicit the desired response. Marketing's more complicated phenomenon is pricking the brain's touch spots to accelerate customer response. To determine how neurons in the human mind work in accordance with marketing principles, this conceptual paper aims to answer three questions: the significance of neuromarketing in the marketing world; the impact of neuromarketing on consumer buying behaviour; and the assessment of neuromarketing with conventional marketing techniques considering previous research. This study reveals the systematic literature review. According to neuro-marketing literature, marketers need automated tools to understand human cognitive processes and build customized market offerings for their target clientele. Because customers are ignorant of their goals, automatic response devices and methodologies can help investigate the neurons of the mind responsible for buying actions in consumer purchasing behaviour. Neuroscience and marketing collaborated to create these automated research tools to study human emotions that influence purchases.

The purpose of this study was to find out the relationship among permissive parenting, self-regulation and risk-taking behaviour among adolescents. Parents displaying a permissive parenting style often let their adolescents choose what to do. Due to the lack of boundaries and rules set under permissive parenting, adolescents may view their parents as more of a friend or an equal rather than a person of authority and this leads to poor self-regulation abilities among adolescents. A stratified random sampling technique was used in this study. 180 College students from the public and private colleges of Toba Tek Singh between the age range 12-18 were included in the study. PAQ developed by Buri (1991), ASRI developed by K.L (2007) Moilanen and RTSHIA by Vrouva (2010) were used. The Pearson correlation coefficient and regression analysis were used to examine correlation and the predictive relationship among the variables under investigation. The results of this study showed that there is a significant correlation between permissive parenting and self-regulation among adolescents. Permissive parenting strongly predicts self-regulation among adolescents.