http://dx.doi.org/10.31703/gssr.2023(VIII-II).28
10.31703/gssr.2023(VIII-II).28
Published : Jun 2023
Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women
Cosmetic products are very important for women. Nowadays women are very conscious while purchasing their products. Women use a vast variety of cosmetic products, such as soap, shampoo, perfume, skincare or make-up. In Pakistan nowadays many cosmetic product companies advertise their products as a need which eventually appeals to a vast majority of women. Many companies use different social applications for advertisements. The Facebook application was selected as a medium for advertisement. This research study includes an analysis of the exposure to social media advertisements regarding cosmetics and purchasing behaviour of women. Specifically, this investigation is based on this specific objective. The research reveals that women are affected by social media advertisements. The study was anchored on the hierarchy of effect model. The target population comprised women. A simple random sampling technique was used. The survey method was used in the research study. Data were analyzed descriptively. The study revealed that social media advertisements affected the attitude and beliefs of women.
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Advertisement, Social Media, Facebook, Behaviour, Cosmetic Products
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(1) Ashraf Iqbal
Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
(2) Mah Noor Fatima
M.Phil. Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
(3) Qaisar Shehzad Farooq
PhD Scholar, Department of Media & Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan.
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Cite this article
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APA : Iqbal, A., Fatima, M. N., & Farooq, Q. S. (2023). Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women. Global Social Sciences Review, VIII(II), 311-323. https://doi.org/10.31703/gssr.2023(VIII-II).28
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CHICAGO : Iqbal, Ashraf, Mah Noor Fatima, and Qaisar Shehzad Farooq. 2023. "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women." Global Social Sciences Review, VIII (II): 311-323 doi: 10.31703/gssr.2023(VIII-II).28
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HARVARD : IQBAL, A., FATIMA, M. N. & FAROOQ, Q. S. 2023. Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women. Global Social Sciences Review, VIII, 311-323.
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MHRA : Iqbal, Ashraf, Mah Noor Fatima, and Qaisar Shehzad Farooq. 2023. "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women." Global Social Sciences Review, VIII: 311-323
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MLA : Iqbal, Ashraf, Mah Noor Fatima, and Qaisar Shehzad Farooq. "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women." Global Social Sciences Review, VIII.II (2023): 311-323 Print.
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OXFORD : Iqbal, Ashraf, Fatima, Mah Noor, and Farooq, Qaisar Shehzad (2023), "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women", Global Social Sciences Review, VIII (II), 311-323
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TURABIAN : Iqbal, Ashraf, Mah Noor Fatima, and Qaisar Shehzad Farooq. "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women." Global Social Sciences Review VIII, no. II (2023): 311-323. https://doi.org/10.31703/gssr.2023(VIII-II).28