EXPOSURE TO SOCIAL MEDIA ADVERTISEMENTS REGARDING COSMETICS AND PURCHASING BEHAVIOUR OF THE WOMEN

http://dx.doi.org/10.31703/gssr.2023(VIII-II).28      10.31703/gssr.2023(VIII-II).28      Published : Jun 2
Authored by : AshrafIqbal , Mah NoorFatima , Qaisar ShehzadFarooq

28 Pages : 311-323

References

  • Anderson, M., Sims, J., Price, J., & Perspective, J. (2011). Turning “Like” to “Buy” Social Media Emerges as a Commerce Channel. http://www.reclamepraat.nl/praat/wp- content/uploads/BaC- Turning_Like_to_Buy.pdf
  • Bond et. al. (2010), Social Media Advertising: An Investigation of consumer perceptions, Attitudes and Preference of Engagement, ANZMAC 2012, 1-9.
  • Chen, Y.-H., Hsu, I-Chieh., & Lin, C.-C. (2010). Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9- 10), 1007–1014. https://doi.org/10.1016/j.jbusres.2009.01. 023
  • Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word‐of‐ mouth. Internet Research, 18(3), 229–247. https://doi.org/10.1108/10662240810883 290
  • Cook, D. L., & Coupey, E. (1998). Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing. Journal of Business Research, 41(3), 231–238. https://doi.org/10.1016/s0148- 2963(97)00066-0
  • Huang, J., Lee, B. C. Y., & Hsun Ho, S. (2004). Consumer attitude toward gray market goods. International Marketing Review, 21(6), 598–614. https://doi.org/10.1108/02651330410568 033
  • Martin, M. C., & Kennedy, P. F. (1993). Advertising and social comparison: Consequences for female preadolescents and adolescents. Psychology and Marketing, 10(6), 513–530. https://doi.org/10.1002/mar.4220100605
  • Nash, R., Fieldman, G., Hussey, T., Lévêque, J.- L., & Pineau, P. (2006). Cosmetics: They Influence More Than Caucasian Female Facial Attractiveness. Journal of Applied Social Psychology, 36(2), 493–504. https://doi.org/10.1111/j.0021- 9029.2006.00016.x
  • Pentina, I., Taylor, D. G., & Voelker, T. A. (2009). The roles of self-discrepancy and social support in young females’ decisions to undergo cosmetic procedures. Journal of Consumer Behaviour, 8(4), 149–165. https://doi.org/10.1002/cb.279
  • Roberts, J. (2018). The effect of content and model type in sidebar advertising on middle- aged women’s online purchases of anti- aging products. Journal of Textile Engineering & Fashion Technology, 4(1), 10- 22. https://doi.org/10.15406/jteft.2018.04.00 116
  • Schumann, J. H., von Wangenheim, F., & Groene, N. (2014). Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services. Journal of Marketing, 78(1), 59–75. https://doi.org/10.1509/jm.11.0316
  • Scott, S. (n.d.). Influence of cosmetics on the confidence of college women: an exploratory study. (Unpublished doctoral dissertation). Hanover College, IN. http://psych.hanover.edu/research/thesis0 7/scottpaper.pdf.
  • Sharma, S. (2016). Beauty under the influence. Global Cosmetic Industry, 46-48.

References

  • Anderson, M., Sims, J., Price, J., & Perspective, J. (2011). Turning “Like” to “Buy” Social Media Emerges as a Commerce Channel. http://www.reclamepraat.nl/praat/wp- content/uploads/BaC- Turning_Like_to_Buy.pdf
  • Bond et. al. (2010), Social Media Advertising: An Investigation of consumer perceptions, Attitudes and Preference of Engagement, ANZMAC 2012, 1-9.
  • Chen, Y.-H., Hsu, I-Chieh., & Lin, C.-C. (2010). Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9- 10), 1007–1014. https://doi.org/10.1016/j.jbusres.2009.01. 023
  • Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word‐of‐ mouth. Internet Research, 18(3), 229–247. https://doi.org/10.1108/10662240810883 290
  • Cook, D. L., & Coupey, E. (1998). Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing. Journal of Business Research, 41(3), 231–238. https://doi.org/10.1016/s0148- 2963(97)00066-0
  • Huang, J., Lee, B. C. Y., & Hsun Ho, S. (2004). Consumer attitude toward gray market goods. International Marketing Review, 21(6), 598–614. https://doi.org/10.1108/02651330410568 033
  • Martin, M. C., & Kennedy, P. F. (1993). Advertising and social comparison: Consequences for female preadolescents and adolescents. Psychology and Marketing, 10(6), 513–530. https://doi.org/10.1002/mar.4220100605
  • Nash, R., Fieldman, G., Hussey, T., Lévêque, J.- L., & Pineau, P. (2006). Cosmetics: They Influence More Than Caucasian Female Facial Attractiveness. Journal of Applied Social Psychology, 36(2), 493–504. https://doi.org/10.1111/j.0021- 9029.2006.00016.x
  • Pentina, I., Taylor, D. G., & Voelker, T. A. (2009). The roles of self-discrepancy and social support in young females’ decisions to undergo cosmetic procedures. Journal of Consumer Behaviour, 8(4), 149–165. https://doi.org/10.1002/cb.279
  • Roberts, J. (2018). The effect of content and model type in sidebar advertising on middle- aged women’s online purchases of anti- aging products. Journal of Textile Engineering & Fashion Technology, 4(1), 10- 22. https://doi.org/10.15406/jteft.2018.04.00 116
  • Schumann, J. H., von Wangenheim, F., & Groene, N. (2014). Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services. Journal of Marketing, 78(1), 59–75. https://doi.org/10.1509/jm.11.0316
  • Scott, S. (n.d.). Influence of cosmetics on the confidence of college women: an exploratory study. (Unpublished doctoral dissertation). Hanover College, IN. http://psych.hanover.edu/research/thesis0 7/scottpaper.pdf.
  • Sharma, S. (2016). Beauty under the influence. Global Cosmetic Industry, 46-48.

Cite this article

APA

    APA : Iqbal, A., Fatima, M. N., & Farooq, Q. S. (2023). Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women. Global Social Sciences Review, VIII(II), 311-323. https://doi.org/10.31703/gssr.2023(VIII-II).28

CHICAGO

    CHICAGO : Iqbal, Ashraf, Mah Noor Fatima, and Qaisar Shehzad Farooq. 2023. "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women." Global Social Sciences Review, VIII (II): 311-323 doi: 10.31703/gssr.2023(VIII-II).28

HARVARD

    HARVARD : IQBAL, A., FATIMA, M. N. & FAROOQ, Q. S. 2023. Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women. Global Social Sciences Review, VIII, 311-323.

MHRA

    MHRA : Iqbal, Ashraf, Mah Noor Fatima, and Qaisar Shehzad Farooq. 2023. "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women." Global Social Sciences Review, VIII: 311-323

MLA

    MLA : Iqbal, Ashraf, Mah Noor Fatima, and Qaisar Shehzad Farooq. "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women." Global Social Sciences Review, VIII.II (2023): 311-323 Print.

OXFORD

    OXFORD : Iqbal, Ashraf, Fatima, Mah Noor, and Farooq, Qaisar Shehzad (2023), "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women", Global Social Sciences Review, VIII (II), 311-323

TURABIAN

    TURABIAN : Iqbal, Ashraf, Mah Noor Fatima, and Qaisar Shehzad Farooq. "Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women." Global Social Sciences Review VIII, no. II (2023): 311-323. https://doi.org/10.31703/gssr.2023(VIII-II).28