Political polarization remains central to the political behavior scholarship. In this study, political polarization patterns among the youth of Pakistan with reference to selective exposure approaches of media were examined. Survey from 420 students of Pakistan public sector universities was conducted. It was found that selective exposure to media is still strong in Pakistan, however diverse exposure is also being witnessed in Pakistan. Now the people are also diverting towards diverse exposure. Consequently, political polarization among the university students of Pakistan is still strong. Findings imply that media in Pakistan is playing an important role in strengthening the democracy in Pakistan. Furthermore, it is also concluded that media played a key role to determine voters’ choice during Elections-2013 in Pakistan.

The main objective of the research was to find out the preference wise list of western televised programming among the viewers in Islamabad. By applying the stratified sampling technique, 292 respondents were finalized for analysis. It was found that entertainment programming was mostly consumed western televised contents and then, educational and political. The usage of western televised contents was assessed due to dissatisfaction about their own programming, educational and political systems. They preferred the western programming and systems comparatively a better choice.

This study looks into the potential effect of foreign exchange exposure elasticity (FEEE) on the financial distress of non-financial firms from an emerging country (Pakistan) and a developed country (USA) during 2003-2015. It employs mixed methodology in which a comprehensive quantitative analysis is made from the panel data of the sample companies from both countries (Pakistan and USA). Subsequently, views of Chief Finance Officers (CFOs) of different companies are given. Results show that the effect of foreign exchange exposure is not statistically significant on the financial distress of Pakistani firms at contemporaneous level but it has positive significant effect at lagged level. Results also show that at gross exposure level, foreign exchange exposure of US manufacturing firms has a significantly positive effect on their financial distress contemporaneously but not at net market level. In case of US non-manufacturing firms, the foreign exchange exposure elasticity does not impact significantly on the Z-Score at gross exposure level. But the market model shows a weak significant effect of the FE Exposure on the distress of such firms in USA at relatively higher significance level. The firms fundamental attributes except foreign sales exhibit a significant effect on the financial distress. Only debt has negative coefficient which describes a positive effect on the financial distress. The findings have notable implications for the financial stability of the firms, especially in Pakistan.

The research examines the association between hate material exposure and subjective well- being on Twitter using a sample of private and public universities in Lahore. The researcher aims to identify how life happiness & satisfaction are associated with higher exposure to hate material. Data is collected through an online survey (n = 400). The researcher used the theoretical framework of Routine Activity Theory. The findings of the research did not determine any significant relationship between the lower level of subjective well-being and exposure to hate material on Twitter (p > 0.05) because hatred content is easily available and accessible on the Internet and does not require any specific psychological or behavioural situation for having being exposed. Attention is given to the problems which become the cause of sharing hateful content online. The study recommends that SNS should focus more on policies to control hateful content as it is targeting people who result in violent behaviours.