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USAGE PATTERNS OF WESTERN TELEVISED CONTENTS IN PAKISTAN A USE AND GRATIFICATION APPROACH

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40 Pages : 306-317

http://dx.doi.org/10.31703/gssr.2019(IV-III).40      10.31703/gssr.2019(IV-III).40      Published : Sep 2019

Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach

Abstract

    The main objective of the research was to find out the preference wise list of western televised programming among the viewers in Islamabad. By applying the stratified sampling technique, 292 respondents were finalized for analysis. It was found that entertainment programming was mostly consumed western televised contents and then, educational and political. The usage of western televised contents was assessed due to dissatisfaction about their own programming, educational and political systems. They preferred the western programming and systems comparatively a better choice.

    (1) Farrukh Nazir
    Student,Center for Media and Communication Studies,University of Gujrat, Punjab, Pakistan.
    (2) Arshad Ali
    Assistant Professor,Center for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.
    (3) Muhammad Farooq
    Student,Center for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.
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Cite this article

APA

    APA : Nazir, F., Ali, A., & Farooq, M. (2019). Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach. Global Social Sciences Review, IV(III), 306-317. https://doi.org/10.31703/gssr.2019(IV-III).40

CHICAGO

    CHICAGO : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. 2019. "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach." Global Social Sciences Review, IV (III): 306-317 doi: 10.31703/gssr.2019(IV-III).40

HARVARD

    HARVARD : NAZIR, F., ALI, A. & FAROOQ, M. 2019. Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach. Global Social Sciences Review, IV, 306-317.

MHRA

    MHRA : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. 2019. "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach." Global Social Sciences Review, IV: 306-317

MLA

    MLA : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach." Global Social Sciences Review, IV.III (2019): 306-317 Print.

OXFORD

    OXFORD : Nazir, Farrukh, Ali, Arshad, and Farooq, Muhammad (2019), "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach", Global Social Sciences Review, IV (III), 306-317

TURABIAN

    TURABIAN : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach." Global Social Sciences Review IV, no. III (2019): 306-317. https://doi.org/10.31703/gssr.2019(IV-III).40