ARTICLE

IMPERIALISTIC APPROACH OF PAKISTANI ELECTRONIC MEDIA CASE STUDY OF EXPRESS ENTERTAINMENT

01 Pages : 1-10

http://dx.doi.org/10.31703/gssr.2020(V-I).01      10.31703/gssr.2020(V-I).01      Published : Mar 1

Imperialistic Approach Of Pakistani Electronic Media: Case Study Of Express Entertainment

    This research work was carried out in continuation of some previous researches in Pakistan on inclusion of social taboos in televised contents. The main objective was to set up a phenomenon of imperialism as television channels are becoming habitual in inclusion of social prohibited contents in their transmissions. The study resulted that offensive attitude, nudity and sexual elements were the major part of Express Entertainment televised contents. It was further resulted that unlawful marital status and drug addiction remained always been a part of its contents.

    Express Entertainment; Prohibited Content; Imperialistic Approach; Frequency
    (1) Farrukh Nazir
    PhD Scholar, Center for Media and Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan.
    (2) Arshad Ali
    Assistant Professor,Center for Media and Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan.
    (3) Muhammad Farooq
    PhD Scholar, Center for Media and Communication Studies,University of Gujrat, Gujrat, Punjab, Pakistan.
  • Aitken, P. P., Eadie, D. R., Leathar, D. S., McNeill, R. E. J., & Scott, A. C. (1988). Television advertisements for alcoholic drinks do reinforce under-age drinking. British journal of addiction, 83(12), 1399-1419
  • Albert Bandura, (1977). Social Learning Theory. Prentice Hall
  • Arnold Joseph Toynbee, (1948). Civilization on Trial. Oxford University Press
  • Berelson, B, (1952). Content Analysis in Communication Research. Newyork, Free Press
  • Breed, W., & De Foe, J. R. (1981). The portrayal of the drinking process on prime-time television. Journal of communication, 31(1), 58-67.
  • Chong, A., & Ferrara, E. L. (2009). Television and divorce: Evidence from Brazilian novelas. Journal of the European Economic Association, 7(2-3), 458-468
  • Connolly, G. M., Casswell, S., ZHANG, J. F., & Silva, P. A. (1994). Alcohol in the mass media and drinking by adolescents: a longitudinal study. Addiction, 89(10), 1255-1263
  • Dixon, T. L. (2008). Crime news and racialized beliefs: Understanding the relationship between local news viewing and perceptions of African Americans and crime. Journal of Communication, 58(1), 106-125.
  • Domirani, T., Ghaiyoomi, A., Hassanmoradi, N., & Bolhari, B. (2014). Investigation of the Cultural Impacts of Globalisation on the National Media (Television). Current Research Journal of Social Sciences, 6(2), 48-54.
  • EM Griffin, (1997). A First Look at Communication Theory, Third Edition. The McGraw-Hill Companies, Inc.
  • Eschholz, S., Mallard, M., & Flynn, S. (2004). Images of prime time justice: A content analysis of
  • Graber, D. A. (1990). Seeing is remembering: How visuals contribute to learning from television news. Journal of communication, 40(3), 134-155.
  • Holsti, O. (1969). Content Analysis for Social Sciences and Humanities. MA: Addison-Wesley
  • Hornby, A. S. (2010). Oxford advanced learner's dictionary of current English. 8tned. Oxford: Oxford University Press
  • Kaye, B. K., & Sapolsky, B. S. (2009). Taboo or not taboo? That is the question: Offensive language on prime-time broadcast and cable programming. Journal of broadcasting & Electronic media, 53(1), 22-37.
  • Khan, A. Y., Razi, A., Mirza, R., Mazhar, S., Amjad, A., & Shafique, U. (2013). Impact of mass media in Pakistan on social, ethical, and economic grounds. Int J Eco Res, 4(3), 1-20
  • Krug, E. G., Mercy, J. A., Dahlberg, L. L., & Zwi, A. B. (2002). The world report on violence and health. The lancet, 360(9339), 1083-1088.
  • Nazir, F., & Ali, A. (2019). Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad. Global Social Sciences Review, 4(1), 142-153.
  • Norman L. Farberow, (1963). Taboo Topics, Newyork, Atherton
  • Obono, K., & Madu, O. (2010). Programming content of Nigerian broadcast media: Towards an indigenizing paradigm
  • Raza, M. R., & Akbar, M. W. (2013). Code of Ethics and Laws for Media in Pakistan. Asian journal of social sciences & humanities, 2(1), 306-313.
  • Russell, C. A., & Russell, D. W. (2009). Alcohol messages in prime-time television series. Journal of Consumer Affairs, 43(1), 108-128
  • Sabir, M. (2012). Analysis of Mass Media: Influences on Socio-political Perceptions and Stability in Pakistan. Published Paper. Journal of Political Sciences.
  • Severin, W. J., & Tankard, J. W. (2001). Communication theories. Translated by Alireza Dehghan. Publications: Tehran.
  • Smith, S. L., Nathanson, A. I., & Wilson, B. J. (2002). Prime-time television: Assessing violence during the most popular viewing hours. Journal of Communication, 52(1), 84-111.

Cite this article

    APA : Nazir, F., Ali, A., & Farooq, M. (2020). Imperialistic Approach Of Pakistani Electronic Media: Case Study Of Express Entertainment. Global Social Sciences Review, V(I), 1-10. https://doi.org/10.31703/gssr.2020(V-I).01
    CHICAGO : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. 2020. "Imperialistic Approach Of Pakistani Electronic Media: Case Study Of Express Entertainment." Global Social Sciences Review, V (I): 1-10 doi: 10.31703/gssr.2020(V-I).01
    HARVARD : NAZIR, F., ALI, A. & FAROOQ, M. 2020. Imperialistic Approach Of Pakistani Electronic Media: Case Study Of Express Entertainment. Global Social Sciences Review, V, 1-10.
    MHRA : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. 2020. "Imperialistic Approach Of Pakistani Electronic Media: Case Study Of Express Entertainment." Global Social Sciences Review, V: 1-10
    MLA : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. "Imperialistic Approach Of Pakistani Electronic Media: Case Study Of Express Entertainment." Global Social Sciences Review, V.I (2020): 1-10 Print.
    OXFORD : Nazir, Farrukh, Ali, Arshad, and Farooq, Muhammad (2020), "Imperialistic Approach Of Pakistani Electronic Media: Case Study Of Express Entertainment", Global Social Sciences Review, V (I), 1-10
    TURABIAN : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. "Imperialistic Approach Of Pakistani Electronic Media: Case Study Of Express Entertainment." Global Social Sciences Review V, no. I (2020): 1-10. https://doi.org/10.31703/gssr.2020(V-I).01