Political polarization remains central to the political behavior scholarship. In this study, political
polarization patterns among the youth of Pakistan with reference to selective exposure
approaches of media were examined. Survey from 420 students of Pakistan public sector universities was
conducted. It was found that selective exposure to media is still strong in Pakistan, however diverse exposure is
also being witnessed in Pakistan. Now the people are also diverting towards
diverse exposure. Consequently, political polarization among the university
students of Pakistan is still strong. Findings imply that media in Pakistan is
playing an important role in strengthening the democracy in Pakistan.
Furthermore, it is also concluded that media played a key role to determine
voters’ choice during Elections-2013 in Pakistan.
1-Muhammad Zahid Bilal Assistant Professor, Department of Communication Studies,University of Okara, Punjab, Pakistan.2-Arshad Ali Assistant Professor, Center for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.3-Sami Ullah Assistant Professor, Department of Economics,University of Gujrat, Punjab, Pakistan.
Selective exposure, diverse exposure, political polarization, Pakistan elections-2013