USAGE PATTERNS OF WESTERN TELEVISED CONTENTS IN PAKISTAN A USE AND GRATIFICATION APPROACH

http://dx.doi.org/10.31703/gssr.2019(IV-III).40      10.31703/gssr.2019(IV-III).40      Published : Sep 3
Authored by : FarrukhNazir , ArshadAli , MuhammadFarooq

40 Pages : 306-317

References

  • Bantz, C. R. (1982). Exploring uses and gratifications: A comparison of reported uses of television and reported uses of favorite program type. Communication Research, 9, 352-379.
  • Blumler, J. G., & Katz, E. (1974). The Uses of Mass Communications: Current Perspectives on Gratifications Research. Sage Annual Reviews of Communication Research, III.
  • Blumler, J. G., & McQuail, D. (1969). Television in politics: Its uses and influence. University of Chicago Press.
  • Cantril, H. (1942). Professor quiz: A gratifications study. In P. F. Lazarsfeld & F. Stanton (Eds.), Radio research 1941 (pp. 34-45). New York: Duell, Sloan & Pearce.
  • Chamberlain, M. A. (1994). New technologies in health communication. American Behavioral Scientist, 38, 271- 284.
  • Dobos, J. (1992). Gratification models of satisfaction and choice of communication channels in organizations. Communication Research, 19, 29-51.
  • Gallup Pakistan Report (2012). gallup.com.pk/bb_old_site/AdSpend/2012/media-advertising-spend.pdf
  • Gallup Pakistan Report (2017). gallup.com.pk/wp-content/uploads/2017/01/TV-Viewership-PR.pdf
  • Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The Public Opinion Quarterly
  • Kuehn, S. A. (1994). Computer-mediated communication in instructional settings: A research agenda. Communication Education, 43, 171-182.
  • McQuail,D.(1994).The rise of media of mass communication. In D. McQuail (Ed.) , Masscommunication theory: An introduction (pp. 1-29). London: Sage
  • Okafor Samuel Okechi (2017). Child Exposure to Media and Cultural Imperialism: Challenges to African Socio Cultural and Political Development. Journal of Child & Adolescent Behavior
  • Ostman, R. E., & Jeffers, D. W. (1980, June). The relationship of life-stage to motives for using television and the perceived reality of TV. Paper presented at the International Communication Association convention, Acapulco, Mexico.
  • Palmgreen, P., & Rayburn, J.D. ,II. (1985). A comparison of gratification models of media satisfaction. Communication Monographs, 52, 334-346.
  • Thomas, E.R. (2000). Uses and Gratification Theories in the 21st Century. Mass Communication and Society
  • Webster, J., & Wakshlag, J. (1983). A theory of television program choice. Communication Research, 10, 430-446.
  • Williams, F., Rice, R. E., & Rogers, E. M. (1988). Research methods and the new media. New York: Free Press.
  • Windahl, S. (1981). Uses and gratifications at the crossroads. Mass Communication Review Yearbook, 2, 174-185.

References

  • Bantz, C. R. (1982). Exploring uses and gratifications: A comparison of reported uses of television and reported uses of favorite program type. Communication Research, 9, 352-379.
  • Blumler, J. G., & Katz, E. (1974). The Uses of Mass Communications: Current Perspectives on Gratifications Research. Sage Annual Reviews of Communication Research, III.
  • Blumler, J. G., & McQuail, D. (1969). Television in politics: Its uses and influence. University of Chicago Press.
  • Cantril, H. (1942). Professor quiz: A gratifications study. In P. F. Lazarsfeld & F. Stanton (Eds.), Radio research 1941 (pp. 34-45). New York: Duell, Sloan & Pearce.
  • Chamberlain, M. A. (1994). New technologies in health communication. American Behavioral Scientist, 38, 271- 284.
  • Dobos, J. (1992). Gratification models of satisfaction and choice of communication channels in organizations. Communication Research, 19, 29-51.
  • Gallup Pakistan Report (2012). gallup.com.pk/bb_old_site/AdSpend/2012/media-advertising-spend.pdf
  • Gallup Pakistan Report (2017). gallup.com.pk/wp-content/uploads/2017/01/TV-Viewership-PR.pdf
  • Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The Public Opinion Quarterly
  • Kuehn, S. A. (1994). Computer-mediated communication in instructional settings: A research agenda. Communication Education, 43, 171-182.
  • McQuail,D.(1994).The rise of media of mass communication. In D. McQuail (Ed.) , Masscommunication theory: An introduction (pp. 1-29). London: Sage
  • Okafor Samuel Okechi (2017). Child Exposure to Media and Cultural Imperialism: Challenges to African Socio Cultural and Political Development. Journal of Child & Adolescent Behavior
  • Ostman, R. E., & Jeffers, D. W. (1980, June). The relationship of life-stage to motives for using television and the perceived reality of TV. Paper presented at the International Communication Association convention, Acapulco, Mexico.
  • Palmgreen, P., & Rayburn, J.D. ,II. (1985). A comparison of gratification models of media satisfaction. Communication Monographs, 52, 334-346.
  • Thomas, E.R. (2000). Uses and Gratification Theories in the 21st Century. Mass Communication and Society
  • Webster, J., & Wakshlag, J. (1983). A theory of television program choice. Communication Research, 10, 430-446.
  • Williams, F., Rice, R. E., & Rogers, E. M. (1988). Research methods and the new media. New York: Free Press.
  • Windahl, S. (1981). Uses and gratifications at the crossroads. Mass Communication Review Yearbook, 2, 174-185.

Cite this article

APA

    APA : Nazir, F., Ali, A., & Farooq, M. (2019). Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach. Global Social Sciences Review, IV(III), 306-317. https://doi.org/10.31703/gssr.2019(IV-III).40

CHICAGO

    CHICAGO : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. 2019. "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach." Global Social Sciences Review, IV (III): 306-317 doi: 10.31703/gssr.2019(IV-III).40

HARVARD

    HARVARD : NAZIR, F., ALI, A. & FAROOQ, M. 2019. Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach. Global Social Sciences Review, IV, 306-317.

MHRA

    MHRA : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. 2019. "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach." Global Social Sciences Review, IV: 306-317

MLA

    MLA : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach." Global Social Sciences Review, IV.III (2019): 306-317 Print.

OXFORD

    OXFORD : Nazir, Farrukh, Ali, Arshad, and Farooq, Muhammad (2019), "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach", Global Social Sciences Review, IV (III), 306-317

TURABIAN

    TURABIAN : Nazir, Farrukh, Arshad Ali, and Muhammad Farooq. "Usage Patterns of Western Televised Contents in Pakistan: A Use and Gratification Approach." Global Social Sciences Review IV, no. III (2019): 306-317. https://doi.org/10.31703/gssr.2019(IV-III).40