The role of social media in academic settings has increased manifold. Both the teachers and the learners inside as well as outside classrooms use social media for different academic purposes. The present study was conducted to research to what extent the use of social media has become a fast way of material development in Pakistani ELT setting. Generally, social media is being used for getting and sharing information through different social media platforms: Facebook, whatsapp, YouTube along with other websites. The question is how social media is being used one of the medium for the development of material for four language skills? The data was collected through two major sources of survey and interviews from both the teachers and the learners. The data was analyzed quantitatively and qualitatively to reach the results. The findings answered the question that social media can be used as a source of material development in Pakistani ELT settings. This research will open the doors of further explorations in the same domain.

Social media provide a platform for discussion on various issues that often gets ignored in our day-to-day life. In order to keep ourselves connected with the entire world and remain updated about what all is taking place or happening around us, youth is mostly inclined towards using social media for information. It has been seen utilization of social media is becoming more and more effective to mold opinion and in changing their mind-set of the youth. The usage of social media among youth in Punjab, Pakistan offers ample opportunity for evaluation. To investigate the impact of social media usage on educational learning, social behavior, and political awareness among the youth in Punjab, a research study was carried out. The study employed a survey research design, and data was collected through the use of questionnaires.

This study aims to examine how the ethnic-based Pashtun Tahafuz Movement (PTM) uses collective action frames on Twitter to define problems, assign blame, convey a plan of action, and inspire participation. Social movement framing theory was the guiding theory of the study. The study employed quantitative content analysis. The analysis of tweets revealed that Pashtun Tahafuz Movement was clear about the issues of the Pashtun community and who was responsible for those issues. However, they have few solutions and remedies to offer that could mitigate those problems. As for motivational framing, the study found Twitter to be a campaigning and information-sharing platform for PTM’s public demonstrations. This study contributes to the social movement literature by highlighting how social media, specifically Twitter, can empower and improve the visibility of the previously excluded community disregarded by the established institutes i.e., legacy media and social institutions.

Cosmetic products are very important for women. Nowadays women are very conscious while purchasing their products. Women use a vast variety of cosmetic products, such as soap, shampoo, perfume, skincare or make-up. In Pakistan nowadays many cosmetic product companies advertise their products as a need which eventually appeals to a vast majority of women. Many companies use different social applications for advertisements. The Facebook application was selected as a medium for advertisement. This research study includes an analysis of the exposure to social media advertisements regarding cosmetics and purchasing behaviour of women. Specifically, this investigation is based on this specific objective. The research reveals that women are affected by social media advertisements. The study was anchored on the hierarchy of effect model. The target population comprised women. A simple random sampling technique was used. The survey method was used in the research study. Data were analyzed descriptively. The study revealed that social media advertisements affected the attitude and beliefs of women.

This article documented the presence of politically motivated hate content in online political discourses and also explored major themes against political opponents in Pakistan. A total of 744 posts were collected from Facebook pages affiliated with two major political parties. The amount indicates the significant amount of politically motivated hate content presented in online political discourses. The data were thematically analyzed from which 3 major themes emerged. The data revealed that political discourses were filed with denigration of opposites through abusive and disgusted language followed by the dehumanization of opposites such as naming and comparing with different animals like dogs, pigs etc. It was also found that character assassination was done by framing opposites as morally and socially characterless, by accusing them as sexually corrupt, drug addictive, and as well homosexual etc. Lastly, the opposites were framed as "anti-state", "traitors" and "foreign agents who have become "threats" to national peace, cohesion and integrity of the state and as well to destabilize the country.

The primary goal of this research is to discover and explain how farmers in Faisalabad utilise social media and interposed channels to receive agricultural knowledge. Furthermore, the study was intended to investigate farmers' socio-demographic traits and their subsequent link with the usage of social media and interpersonal communication channels. Data for this research study were gathered from 257 farmers in the Faisalabad district. A structured questionnaire was utilised to collect data as part of the survey approach. Among the social media, Facebook is the most used media and among interpersonal channels Cosmopolite's character of famers was rated highest.

COVID-19 has drastically affected the business sector all around the globe and its subsequent implications have changed the buying habits of consumers. This comparative inquiry seeks to evaluate the online buying behavior of customers amid different scenarios for developing an empirical idea how different social media platforms influenced the online purchase behavior of customers before and after global pandemic. The population of this study primarily encompasses the social media users. Objective responses are gathered from 100 respondents using online survey questionnaire and data is analyzed using statistical analysis techniques. The results have indicated an increase in the customer shift from physical shopping to the online shopping and also indicated that different social sharing platforms including Instagram and Facebook positively influenced the purchase intention of customers during the times of crisis.