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ACQUISITION OF AGRICULTURAL INFORMATION FROM THE SOCIAL MEDIA AND INTERPERSONAL CHANNELS BY FARMERS

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47 Pages : 514-527

http://dx.doi.org/10.31703/gssr.2023(VIII-II).47      10.31703/gssr.2023(VIII-II).47      Published : Jun 2

Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers

Abstract

    The primary goal of this research is to discover and explain how farmers in Faisalabad utilise social media and interposed channels to receive agricultural knowledge. Furthermore, the study was intended to investigate farmers' socio-demographic traits and their subsequent link with the usage of social media and interpersonal communication channels. Data for this research study were gathered from 257 farmers in the Faisalabad district. A structured questionnaire was utilised to collect data as part of the survey approach. Among the social media, Facebook is the most used media and among interpersonal channels Cosmopolite's character of famers was rated highest.

    Farmer, Interpersonal channels, Agriculture knowledge, Social media

    (1) Ahsan Salam
    M.Phil. Scholar, Department of Mass Communication, Govt. College University Faisalabad, Punjab, Pakistan.
    (2) Ashraf Iqbal
    Assistant Professor, Department of Mass Communication, Govt. College University, Faisalabad, Punjab, Pakistan.
    (3) Kishwar Parveen
    M.Phil. Scholar, Department of Mass Communication, Govt. College University, Faisalabad, Punjab, Pakistan.
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Cite this article

APA

    APA : Salam, A., Iqbal, A., & Parveen, K. (2023). Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers. Global Social Sciences Review, VIII(II), 514-527. https://doi.org/10.31703/gssr.2023(VIII-II).47

CHICAGO

    CHICAGO : Salam, Ahsan, Ashraf Iqbal, and Kishwar Parveen. 2023. "Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers." Global Social Sciences Review, VIII (II): 514-527 doi: 10.31703/gssr.2023(VIII-II).47

HARVARD

    HARVARD : SALAM, A., IQBAL, A. & PARVEEN, K. 2023. Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers. Global Social Sciences Review, VIII, 514-527.

MHRA

    MHRA : Salam, Ahsan, Ashraf Iqbal, and Kishwar Parveen. 2023. "Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers." Global Social Sciences Review, VIII: 514-527

MLA

    MLA : Salam, Ahsan, Ashraf Iqbal, and Kishwar Parveen. "Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers." Global Social Sciences Review, VIII.II (2023): 514-527 Print.

OXFORD

    OXFORD : Salam, Ahsan, Iqbal, Ashraf, and Parveen, Kishwar (2023), "Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers", Global Social Sciences Review, VIII (II), 514-527

TURABIAN

    TURABIAN : Salam, Ahsan, Ashraf Iqbal, and Kishwar Parveen. "Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers." Global Social Sciences Review VIII, no. II (2023): 514-527. https://doi.org/10.31703/gssr.2023(VIII-II).47