ARTICLE

PASHTUN TAHAFUZ MOVEMENT AN ANALYSIS OF TWITTER USAGE DURING A PROTEST MOVEMENT

36 Pages : 396-409

http://dx.doi.org/10.31703/gssr.2023(VIII-I).36      10.31703/gssr.2023(VIII-I).36      Published : Mar 1

Pashtun Tahafuz Movement: An Analysis of Twitter Usage During a Protest Movement

    This study aims to examine how the ethnic-based Pashtun Tahafuz Movement (PTM) uses collective action frames on Twitter to define problems, assign blame, convey a plan of action, and inspire participation. Social movement framing theory was the guiding theory of the study. The study employed quantitative content analysis. The analysis of tweets revealed that Pashtun Tahafuz Movement was clear about the issues of the Pashtun community and who was responsible for those issues. However, they have few solutions and remedies to offer that could mitigate those problems. As for motivational framing, the study found Twitter to be a campaigning and information-sharing platform for PTM’s public demonstrations. This study contributes to the social movement literature by highlighting how social media, specifically Twitter, can empower and improve the visibility of the previously excluded community disregarded by the established institutes i.e., legacy media and social institutions.

    Social movements, activism, social media, Twitter, mobilization
    (1) Zeeshan Hameed
    Lecturer, Department of Media and Communication Studies, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (2) Ghulam Maaz Jan
    Lecturer, Media Studies Department, Bahria University, Islamabad, Pakistan.
    (3) Waheed Hussain
    Senior Assistant Professor, Media Studies Department, Bahria University, Islamabad, Pakistan.

Cite this article

    APA : Hameed, Z., Jan, G. M., & Hussain, W. (2023). Pashtun Tahafuz Movement: An Analysis of Twitter Usage During a Protest Movement. Global Social Sciences Review, VIII(I), 396-409. https://doi.org/10.31703/gssr.2023(VIII-I).36
    CHICAGO : Hameed, Zeeshan, Ghulam Maaz Jan, and Waheed Hussain. 2023. "Pashtun Tahafuz Movement: An Analysis of Twitter Usage During a Protest Movement." Global Social Sciences Review, VIII (I): 396-409 doi: 10.31703/gssr.2023(VIII-I).36
    HARVARD : HAMEED, Z., JAN, G. M. & HUSSAIN, W. 2023. Pashtun Tahafuz Movement: An Analysis of Twitter Usage During a Protest Movement. Global Social Sciences Review, VIII, 396-409.
    MHRA : Hameed, Zeeshan, Ghulam Maaz Jan, and Waheed Hussain. 2023. "Pashtun Tahafuz Movement: An Analysis of Twitter Usage During a Protest Movement." Global Social Sciences Review, VIII: 396-409
    MLA : Hameed, Zeeshan, Ghulam Maaz Jan, and Waheed Hussain. "Pashtun Tahafuz Movement: An Analysis of Twitter Usage During a Protest Movement." Global Social Sciences Review, VIII.I (2023): 396-409 Print.
    OXFORD : Hameed, Zeeshan, Jan, Ghulam Maaz, and Hussain, Waheed (2023), "Pashtun Tahafuz Movement: An Analysis of Twitter Usage During a Protest Movement", Global Social Sciences Review, VIII (I), 396-409
    TURABIAN : Hameed, Zeeshan, Ghulam Maaz Jan, and Waheed Hussain. "Pashtun Tahafuz Movement: An Analysis of Twitter Usage During a Protest Movement." Global Social Sciences Review VIII, no. I (2023): 396-409. https://doi.org/10.31703/gssr.2023(VIII-I).36