The current research investigated authentic leadership and organization citizenship behavior relationship in the presence of mediator corporate social responsibility in services organizations of Pakistan. Data from the respondents were gathered through structured questionnaire. The instrument validity and reliability were ensured. A total of 220 respondents participate in the study. Participants were informed about the aim of the study. Based on regression and mediation analysis, it was found that authentic leadership was significantly related with organization citizenship behavior. We also found that corporate social responsibility partially mediates authentic leadership and organization citizenship behavior. It was concluded that managers should treat their employees fairly as a result their citizenship behavior towards organization will increase which lead to overall organization performance.

A social documentary of Dreiser's milieu and own life, Sister Carrie (1900) portrays American women from multiple angles. As a genuine criticism of debased American values, the text describes women's social, personal, sexual, marital, and economic sides of contemporary American women through Carrie. Having a poor critical reception in the 1910s, the novel was rediscovered worldwide with new vigor since the mid-20th-century for its potent feminist message. Like in other countries, its importance has been felt Pakistani academia, where it is psychologically preparing the emerging woman for the forthcoming SocialDarwinist challenges. This study rediscovers Sister Carrie through the lenses of New Historicism, Historical Reception, and Feminism: why Dreiser wrote it; how the public/critics received it; how it contributed a change to the women's position; and how it could strengthen women's role in Pakistan.

Social intelligence has increasingly caught the attention of researchers and scholars in the present times. This research aims at exploring difference in social intelligence mean of male and female university students. Secondly, it explores the effect of age and locality on social intelligence through cross-sectional research design. Data were collected from all (150) students enrolled in semester 8 and 4 BS education course in four public sector universities of Khyber Pakhtunkhwa (KP). 71 were female whereas 79 were male in the sample. Data were analysed based on ANOVA test and independent sample t-test through SPSS. The study found no significant difference on gender and locality. But there was a significant relationship related to age. The findings of this study demonstrated that social intelligence increases with age.

In the online environment, social media metrics offer a credible basis of customer feedback in anticipating the firm performance. This study verifies the association of social media metrics of Face-book and Twitter to financial market performance. Data were collected from official Facebook pages and Twitter accounts of 3 fast-food companies over the time period of 6 months. Then established multiple metrics for respective social media platforms and develop outcomes using Vector Autoregressive time series models to evaluate the instantaneous and continuing relationship between social media metrics and financial market performance of the firms in terms of unusual returns and idiosyncratic risk. Results indicated that FB metrics are significant leading indicators of firm equity value. However, Twitter metrics, have a weaker relationship with firm value as compared to FB metrics. Collectively, current research extends new visions for organizational top executives and investors concerning organizational equity valuation and the social media power transformation.

The study aims to investigate the economic effects of digitalization on the success of tourism and the factors hindering the implementation of digitalization in the tourism industry. The study used the primary data gathered through interviews with the experts and the stakeholders of the tourism industry.The study is qualitative in nature and has attempted to discuss all the possible aspects related to the digitalization of tourism and the possible challenges faced by businesses while adopting digitalization in the tourism industry.The study found that there are several types of factors affecting the digitalization in the tourism industry, which include factors related to the environment, technological, economic, political and legal, cultural and social too.Then there are some specific environmental factors which include competitor identification and competitor analysis,relationship with customers and suppliers and partners and associates.Other than external factors, internal factors were also found. Some of them are convenience of use and technical availability, cooperation between firms, and firm level support to stakeholders. The study concludes that if these factors are addressed successfully, then the local economy can grow at a faster rate through tourism.

People with some digital literacy using social media seem more inclined to transformational leadership style and simultaneously, dislike and avoid a preference for the transactional type of leaders. The reason is that TRF is based on high connectivity between leader and followers, while TRS runs on the documented rules and regulations without any continuous change so subordinates are given guidelines once and no need of constant communication. This study investigates the existence of these links among the Faculty members of universities in D.I.Khan, Khyber Pakhtunkhwa, Pakistan. The objective is to statistically measure the nature and strength of the hypothesized links among educated citizens. The statistical results are supportive at the level of positive and negative relations; however, the readings from connections show varying statistics regarding the power of the links. The simultaneous existence of both positive and negative impacts of SM has been well established with huge statistical scores. Further, the demographic impacts have also been verified from the field study. The findings contain a package of guidelines for the concerned people to focus on their SM and TRF to get more effective results from the connections.

Media shape public opinion. As a powerful tool of communication, it prioritizes issues and gives them coverage according through editorial judgment. Agendasetting theory explains how media influences the topics in public agenda. In 1968, McCombs and Donald Shaw studied presidential elections of the United States and established a strong relationship between election issue and media coverage. This study has used their theory of agenda setting to explain how two daily newspapers of Pakistan, Dawn and Jang has covered unemployment and energy crisis on their front and back pages during a time period of one year. Content analysis method is applied to investigate the treatment of news in both papers. Findings explain that Jang gave more coverage to these social issues as compared to Dawn. This study recommends more attention to social issues.

The Messenger of ALLAH Almighty, the Holy Prophet MUHAMMAD (peace be upon him) has said "Ar-Rashi Wal Murtashi Kila huma Finnar" that mean "the giver and taker of bribes (corrupt) will both go to the fire of hell". This research analyzes corruption's effect on existing social values in Peshawar region of Islamic Republic of Pakistan. A total of 150 respondents were selected as sample using stratified random sampling technique for study using Likert scale as measurement tool in interview schedule. The bi-variate and uni-variate analyses were made for reaching results. The existence of the effect of "corruption perception" as independent variable's effects were assessed on the "social values in political institutions" as dependent variable by applying Chi-square test. Furthermore, Gamma (y) statistics' application was made for finding the bond and relationship's direction. It was concluded that a significant association prevails regarding corruption perception with organized corruption alliance between government servants and politicians (P=0.002), politicians who are corrupt do safeguard corrupt interests (P=0.000) and favoured political environment (P=0.000). Moreover, posting candid politicians on significant government posts (P=0.000), removing political influence form bureaucracy (P=0.000), making politicians accountable to agencies related to stopping corruption (P=0.000), recompensing politicians of honesty (P=0.033), sensitizing politicians to be aware of corruption (P=0.000) and applying court's judgements regarding reducing corruption (P=0.000) were found significantly associated with improving state of corruption.

This paper empirically inquire the relation of social capital dimensions (relational social capital, structural social capital, and cognitive social capital), organization innovation capabilities, and the performance of information technology (IT) as a mediator in the said relationships. A total of 263 workers of different management cadres from software SMEs (Zhongguancun Software Park, Beijing, China) were randomly selected. However, 143 respondents submitted the complete response. Thus, the response rate was 54%. For the empirical investigation, the present paper uses Partial Least Squares, Structural Equation Modeling (PLS-SEM) and Importance-Performance Matrix Analysis (IPMA) techniques to analyze the survey data. The direct and indirect relationship between dimensions of social capital and organizational innovation capabilities is significant. However, IT generates a partial mediation effect. IPMA highlights the importance of relational and structural social capital to innovation capabilities, however, IT is indicated as the key driver that trigger the effect of social capital on organization innovation capabilities. Future studies guidelines and limitations are explained at the end of this paper.

Pakistan is signatory of Sustainable Development Goals (SDGs) where promoting good health is at the heart of achieving various goals. Social marketing has earned its credit worthiness quite convincingly in influencing behavior change. It is, however, pertinent to see nature of the challenges that social marketing program tend to address are quite complex and each social problem need to size up with broader social context rather merely using conventional approaches. Number of scholars has questioned approaches that have been barely successful in bringing perceptible improvement. This gap quite pervasive as most of the techniques employed used one way communication, persuasive techniques of communication. The paradigm of participation in social marketing has shown better results in bringing about sustained behavior change. This study uses broad categorization of fear appeals elements using the explanatory power of participatory paradigm to induce behavior change. Study participants were randomly selected from a Public Sector University. The participants were randomly assigned to study intervention. Study participants were given treatment based on fear appeals in groups, based on activity theory. The qualitative data drawn was analyzed using NVIVO. The different themes were explored were grouped into four categories using activity theory like activities produced by artifacts, activities produced by subjects, activities produced by rules and transformational activities. The participatory paradigm using systematic interaction proved key factors to reinforce fear appeals that enhanced the value for social marketing program to achieve sustainable behavior change.