ECONOMIC AND SOCIAL BENEFITS EXPLORATION THROUGH TOURISM INDUSTRY AN EMARKETING PERSPECTIVE

http://dx.doi.org/10.31703/gssr.2019(IV-I).58      10.31703/gssr.2019(IV-I).58      Published : Mar 1
Authored by : Mudassar Mushtaq , Babak Mehmood , Muhammad ShahzadIqbal

58 Pages : 449-455

References

  • Abrar, M., Deng, X., Safeer, A. A., Ghafoor, A., & Baig, S. A. (2016). E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review. Journal of Service Science and Management, 09(03), 243–254. https://doi.org/10.4236/jssm.2016.93031
  • Afolabi, A. (2016). Social Media Marketing; The Case of Africa.
  • Africa, D. S. (2017). The digital landscape in South Africa 2017. https://qwertydigital.co.za/wp- content/uploads/2017/08/Digital-Statistics-in-South-Africa-2017-Report.pdf
  • Alexis, P. (2017). R-Tourism: Introducing the Potential Impact of Robotics and Service Automation in Tourism. “Ovidius” University Annals, Economic Sciences Series.
  • Aramendia-Muneta, M. E., & López, A. O. (2013). ICT impact on tourism industry. International Journal of Management Cases.
  • Bala, M., & Verma, D. (2018). A critical review of digital marketing. International Journal of Management, IT and Engineering.
  • Chaffey, D. (2011). E-Business and E-commerce managemnt.
  • Chaffey, D., Ellis-Chadwick, F., Mayer, R. (2009). Internet Marketing: Strategy.
  • Dirsehan, T. (2015). Gaining competitive advantage in tourism marketing: a text mining approach to hotel visitors’ comments in Durres. International Conference on Management, Business and Economics. DOI:10.33107/ubt-ic.2015.20
  • Gupta, S. (2015). Comparative advantage and competitive advantage: an economics perspective and a synthesis. Athens Journal of Business and Economics.
  • Gupta, S. D. (2015). Comparative Advantage and Competitive Advantage: An Economics Perspective and a synthesis. Athens Journal of Business and Economics.
  • Hojeghan, S. B., & Esfangareh, A. N. (2011). Digital economy and tourism impacts, influences and challenges. Procedia - Social and Behavioral Sciences, 19, 308–316. https://doi.org/10.1016/j.sbspro.2011.05.136
  • Jani, D., & Minde, M. (2016). “East African tourism destination competitiveness: a comparison of Uganda and Tanzania. ORSEA Journal.
  • Jharkharia, S., & Shankar, R. (2005). IT‐enablement of supply chains: understanding the barriers. Journal of Enterprise Information Management, 18(1), 11–27. https://doi.org/10.1108/17410390510571466
  • Murphy, H. C., Chen, M. M., & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, 44–51. https://doi.org/10.1016/j.tourman.2015.06.004
  • Smith, A. (2017). Record shares of Americans now own smartphones, have home broadband.
  • Torraco, R. J. (2005). Writing Integrative Literature Reviews: Guidelines and Examples. Human Resource Development Review, 4(3), 356–367. https://doi.org/10.1177/1534484305278283
  • Živković, R., Brdar, I., Gajic, J., & Stanković, J. (2016). Understanding digital consumers in tourism.

References

  • Abrar, M., Deng, X., Safeer, A. A., Ghafoor, A., & Baig, S. A. (2016). E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review. Journal of Service Science and Management, 09(03), 243–254. https://doi.org/10.4236/jssm.2016.93031
  • Afolabi, A. (2016). Social Media Marketing; The Case of Africa.
  • Africa, D. S. (2017). The digital landscape in South Africa 2017. https://qwertydigital.co.za/wp- content/uploads/2017/08/Digital-Statistics-in-South-Africa-2017-Report.pdf
  • Alexis, P. (2017). R-Tourism: Introducing the Potential Impact of Robotics and Service Automation in Tourism. “Ovidius” University Annals, Economic Sciences Series.
  • Aramendia-Muneta, M. E., & López, A. O. (2013). ICT impact on tourism industry. International Journal of Management Cases.
  • Bala, M., & Verma, D. (2018). A critical review of digital marketing. International Journal of Management, IT and Engineering.
  • Chaffey, D. (2011). E-Business and E-commerce managemnt.
  • Chaffey, D., Ellis-Chadwick, F., Mayer, R. (2009). Internet Marketing: Strategy.
  • Dirsehan, T. (2015). Gaining competitive advantage in tourism marketing: a text mining approach to hotel visitors’ comments in Durres. International Conference on Management, Business and Economics. DOI:10.33107/ubt-ic.2015.20
  • Gupta, S. (2015). Comparative advantage and competitive advantage: an economics perspective and a synthesis. Athens Journal of Business and Economics.
  • Gupta, S. D. (2015). Comparative Advantage and Competitive Advantage: An Economics Perspective and a synthesis. Athens Journal of Business and Economics.
  • Hojeghan, S. B., & Esfangareh, A. N. (2011). Digital economy and tourism impacts, influences and challenges. Procedia - Social and Behavioral Sciences, 19, 308–316. https://doi.org/10.1016/j.sbspro.2011.05.136
  • Jani, D., & Minde, M. (2016). “East African tourism destination competitiveness: a comparison of Uganda and Tanzania. ORSEA Journal.
  • Jharkharia, S., & Shankar, R. (2005). IT‐enablement of supply chains: understanding the barriers. Journal of Enterprise Information Management, 18(1), 11–27. https://doi.org/10.1108/17410390510571466
  • Murphy, H. C., Chen, M. M., & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, 44–51. https://doi.org/10.1016/j.tourman.2015.06.004
  • Smith, A. (2017). Record shares of Americans now own smartphones, have home broadband.
  • Torraco, R. J. (2005). Writing Integrative Literature Reviews: Guidelines and Examples. Human Resource Development Review, 4(3), 356–367. https://doi.org/10.1177/1534484305278283
  • Živković, R., Brdar, I., Gajic, J., & Stanković, J. (2016). Understanding digital consumers in tourism.

Cite this article

APA

    APA : Mushtaq, M., Mehmood, B., & Iqbal, M. S. (2019). Economic and Social Benefits Exploration through Tourism Industry: An e-Marketing Perspective. Global Social Sciences Review, IV(I), 449-455. https://doi.org/10.31703/gssr.2019(IV-I).58

CHICAGO

    CHICAGO : Mushtaq, Mudassar, Babak Mehmood, and Muhammad Shahzad Iqbal. 2019. "Economic and Social Benefits Exploration through Tourism Industry: An e-Marketing Perspective." Global Social Sciences Review, IV (I): 449-455 doi: 10.31703/gssr.2019(IV-I).58

HARVARD

    HARVARD : MUSHTAQ, M., MEHMOOD, B. & IQBAL, M. S. 2019. Economic and Social Benefits Exploration through Tourism Industry: An e-Marketing Perspective. Global Social Sciences Review, IV, 449-455.

MHRA

    MHRA : Mushtaq, Mudassar, Babak Mehmood, and Muhammad Shahzad Iqbal. 2019. "Economic and Social Benefits Exploration through Tourism Industry: An e-Marketing Perspective." Global Social Sciences Review, IV: 449-455

MLA

    MLA : Mushtaq, Mudassar, Babak Mehmood, and Muhammad Shahzad Iqbal. "Economic and Social Benefits Exploration through Tourism Industry: An e-Marketing Perspective." Global Social Sciences Review, IV.I (2019): 449-455 Print.

OXFORD

    OXFORD : Mushtaq, Mudassar, Mehmood, Babak, and Iqbal, Muhammad Shahzad (2019), "Economic and Social Benefits Exploration through Tourism Industry: An e-Marketing Perspective", Global Social Sciences Review, IV (I), 449-455

TURABIAN

    TURABIAN : Mushtaq, Mudassar, Babak Mehmood, and Muhammad Shahzad Iqbal. "Economic and Social Benefits Exploration through Tourism Industry: An e-Marketing Perspective." Global Social Sciences Review IV, no. I (2019): 449-455. https://doi.org/10.31703/gssr.2019(IV-I).58