References

• Antonetti, P., Baines, P., & Walker, L. (2015). From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management, 1-30.
• Arthur, D., & Quester, P. (2004). Who's afraid of that ad? Applying segmentation to the protection motivation model. Psychology & Marketing, 21(9), 671-696.
• Avdeenko, A., & Gilligan, M. J. (2015). International interventions to build social capital: evidence from a field experiment in Sudan. American Political Science Review, 109(3), 427-449.
• Cartwright, D. (1951). Achieving change in people: some applications of group dynamics theory. Human Relations, 4(4), 381-392.
• Chang, C.-T. 2007. Interactive effects of message framing, product perceived risk, and mood: The case of travel healthcare product advertising. Journal of Advertising Research 47, no. 1: 51'65.
• Donovan, R. J., & Henley, N. (1997). Negative outcomes, threats and threat appeals: Widening the conceptual framework for the study of fear and other emotions in social marketing communications. Social Marketing Quarterly, 4(1), 56-67.
• Engeström, Y. (1999). Activity theory and individual and social transformation. Perspectives on activity theory, 19(38).
• Fox, K. F., & Kotler, P. (1980). The marketing of social causes: the first 10 years. The Journal of marketing, 24-33.
• Gautam, A., Bhatta, D. N., & Aryal, U. R. (2015). Diabetes related health knowledge, attitude and practice among diabetic patients in Nepal. BMC endocrine disorders, 15(1), 25
• Giner-Sorolla, R., & Sheeran, P. (2007). Guilty or shameful pleasures? Evidence that guilt- and shame-proneness moderate the relation between compunction and self-regulation. Unpublished manuscript, University of Kent, Canterbury, England
• Hamilton, M. T., Hamilton, D. G., & Zderic, T. W. (2004). Exercise physiology versus inactivity physiology: an essential concept for understanding lipoprotein lipase regulation. Exercise and sport sciences reviews, 32(4), 161.
• Hsu, W., Chiang, C., & Yang, S. (2014). The effect of individual factors on health behaviours among college students: the mediating effects of eHealth literacy. Journal of medical Internet research, 16(12).
• Islam, S. M. S., Purnat, T. D., Phuong, N. T. A., Mwingira, U., Schacht, K., & Fröschl, G. (2014). Non‐ Communicable Diseases (NCDs) in developing countries: a symposium report. Globalization and health, 10(1), 81.
• Kamran, M., & Khan, N. (2007). Social Marketing: Group Dynamics as a Strategic Tool for Social Marketing (Doctoral dissertation, Hamdard University).
• Kotler (2011),
• Kotler, P., & Levy, S. J. (1969). Broadening the concept of marketing. Journal of marketing, 33(1).
• Kotler, P., &Zaltman, G. (1971). Social marketing: an approach to planned social change. Journal of marketing, 35(3).
• Krishena A.S &Buib M.( 2014) Fear advertisements: influencing consumers to make better health decisions, International Journal of Advertising, 1-16
• Kuvaas, B., and M. Selart. 2004. Effects of attribute framing in cognitive processing and evaluation. Organizational Behavior and Human Decision Processes 95, no. 2: 198'207.
• Lambrechts, F. J., Bouwen, R., Grieten, S., Huybrechts, J. P., & Schein, E. H. (2011). Learning to help through humble inquiry and implications for management research, practice, and education: An interview with Edgar H. Schein. Academy of Management Learning & Education, 10(1), 131- 147.
• Lazer, W. (1969). Marketing's changing social relationships. The journal of Marketing, 3-9.
• Lehmann, D. R. (1988). An alternative procedure for assessing convergent and discriminant validity. Applied psychological measurement, 12(4), 411- 423.
• Mansuri, G., & Rao, V. (2013). Can participation be induced? Some evidence from developing countries. Critical Review of International Social and Political Philosophy, 16(2), 284-304
• Morris, J., Marzano, M., Dandy, N., percent O'brien, L. (2012). Theories and models of behavior and behavior change. Forest Research. United Kingdom: Surrey.
• Muhammad Kamran Naqi Khan. Social Marketing Strategic Tool to Promote Patient Care: Rhetoric and Reality. American Journal of Pharmacological Sciences. 2014; 2(5B):23-24.
• Ozkan, B. C. (2004). Using NVivo to analyze qualitative classroom data on constructivist learning environments. The qualitative report, 9(4), 589- 603.
• Paolo Antonetti, Paul Baines & Lorna Walker (2015) From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing, Journal of Marketing Management, 31:9-10, 940-969.
• Prochaska, J. O., DiClemente, C. C., & Norcross, J. C. (1992). In search of the structure of change. In Self Change (pp. 87-114). New York: Springer.
• Rogers RW. (1975) A protection motivation theory of fear appeals and attitude change. Journal of Psychology, 91, 93-114.
• Sheeran, P., Harris, P. R., &Epton, T. (2013). Does heightening risk appraisals change people's intentions and behavior? A meta-analysis of experimental studies.
• Sobh, R. (2011). Approaching what we hope for and avoiding what we fear: A study of women's concern with visible signs of skin aging. Australasian Marketing Journal. 19(2), 122-30.
• Stidsen, B., & Schutte, T. F. (1972). Marketing as a communication system: the marketing concept revisited. The Journal of Marketing, 22-27.
• Vygotsky, L. (1978). Interaction between learning and development. Readings on the development of children, 23(3), 34-41.
• Wiebe, G. D. (1951). Merchandising commodities and citizenship on television. Public Opinion Quarterly, 15(4), 679-691.
• Witte, K., & Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Health Education & Behavior, 27(5), 591-615.