COPY WRITING ELEMENTS AND BRAND RELATIONSHIP AN ANALYSIS OF PRINT ADVERTISEMENTS LANGUAGE

http://dx.doi.org/10.31703/gssr.2018(III-III).23      10.31703/gssr.2018(III-III).23      Published : Sep 3
Authored by : AnjumZia , NayabJaved , MuhammadBilal

23 Pages : 410-430

References

  • Barthes, R. (1977).
  • Bovee, C. L., & Thill, V.J. (1997). Advertising Excellence. McGraw-Hill Education.
  • Colston, H. L., and Katz, N.A. (1999). Figurative langugae comprehension. Lawrence Erlbaum Associates, Inc.
  • Gaur, A. (1992). A History of Writing. (2nd Edition, illustrated, revised). UK, British Library.
  • Hecker, S., & Stewart, D. W. (1988). Nonverbal communication in advertising. Lexington: Lexington Books.
  • Katz, A. N., & Turner, M. (1997). Figurative language and thought. Oxford University Press.
  • Lapsanska, J. (2006). Language analysis of advertising slogans. Thesis, Comenius University, English language and literature, UK.
  • MacInnis, D., Moorman, C., & Jaworski, B. (1991). Enhancing and Measuring Consumers'. Journal of Marketing, 55, 32-53.
  • Mahmood, R. (2014). A Critical discourse analysis of figurative language. International Journal of Linguistics, Vol. 6 (3), 210-218
  • Moriarity, S. E. (1987). A Content Analysis of Visuals Used in Print Media Advertising. Journalism & Mass Communication Quarterly, 64, 550-554.
  • Noor, M., Mustafa, R., Muhabat, F., & Kazemian, B. (2015). The Language of TV Commercials' Slogans: A Semantic. Retrieved from : www.sciencepublishinggroup.com https://www.academia.edu/12280528/The_Language_of_TV_Commerci als_Slogans_A_Semantic_Analysis?auto=download
  • Romanenko, E. (2014). Linguistic Analysis of On-line Advertising in English. Charles University Prague, Department of English Language and Literature, Prague.
  • Taylor, R. H. (1981). Understanding the Elements of Literature: its forms, techniques and cultural conventions. Palgrave Macmillan.
  • Vakratsas, D., & Ambler, T. (1999). How Advertising Works: What Do We Really Know? Journal of Marketing, 63, 26-43.
  • Widyanti, N. (2013). A stylistic-pragmatic analysis of figurative language in Harper bazaar magazine. Yogyakarta State University.

References

  • Barthes, R. (1977).
  • Bovee, C. L., & Thill, V.J. (1997). Advertising Excellence. McGraw-Hill Education.
  • Colston, H. L., and Katz, N.A. (1999). Figurative langugae comprehension. Lawrence Erlbaum Associates, Inc.
  • Gaur, A. (1992). A History of Writing. (2nd Edition, illustrated, revised). UK, British Library.
  • Hecker, S., & Stewart, D. W. (1988). Nonverbal communication in advertising. Lexington: Lexington Books.
  • Katz, A. N., & Turner, M. (1997). Figurative language and thought. Oxford University Press.
  • Lapsanska, J. (2006). Language analysis of advertising slogans. Thesis, Comenius University, English language and literature, UK.
  • MacInnis, D., Moorman, C., & Jaworski, B. (1991). Enhancing and Measuring Consumers'. Journal of Marketing, 55, 32-53.
  • Mahmood, R. (2014). A Critical discourse analysis of figurative language. International Journal of Linguistics, Vol. 6 (3), 210-218
  • Moriarity, S. E. (1987). A Content Analysis of Visuals Used in Print Media Advertising. Journalism & Mass Communication Quarterly, 64, 550-554.
  • Noor, M., Mustafa, R., Muhabat, F., & Kazemian, B. (2015). The Language of TV Commercials' Slogans: A Semantic. Retrieved from : www.sciencepublishinggroup.com https://www.academia.edu/12280528/The_Language_of_TV_Commerci als_Slogans_A_Semantic_Analysis?auto=download
  • Romanenko, E. (2014). Linguistic Analysis of On-line Advertising in English. Charles University Prague, Department of English Language and Literature, Prague.
  • Taylor, R. H. (1981). Understanding the Elements of Literature: its forms, techniques and cultural conventions. Palgrave Macmillan.
  • Vakratsas, D., & Ambler, T. (1999). How Advertising Works: What Do We Really Know? Journal of Marketing, 63, 26-43.
  • Widyanti, N. (2013). A stylistic-pragmatic analysis of figurative language in Harper bazaar magazine. Yogyakarta State University.

Cite this article

APA

    APA : Zia, A., Javed, N., & Bilal, M. (2018). Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language. Global Social Sciences Review, III(III), 410-430. https://doi.org/10.31703/gssr.2018(III-III).23

CHICAGO

    CHICAGO : Zia, Anjum, Nayab Javed, and Muhammad Bilal. 2018. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language." Global Social Sciences Review, III (III): 410-430 doi: 10.31703/gssr.2018(III-III).23

HARVARD

    HARVARD : ZIA, A., JAVED, N. & BILAL, M. 2018. Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language. Global Social Sciences Review, III, 410-430.

MHRA

    MHRA : Zia, Anjum, Nayab Javed, and Muhammad Bilal. 2018. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language." Global Social Sciences Review, III: 410-430

MLA

    MLA : Zia, Anjum, Nayab Javed, and Muhammad Bilal. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language." Global Social Sciences Review, III.III (2018): 410-430 Print.

OXFORD

    OXFORD : Zia, Anjum, Javed, Nayab, and Bilal, Muhammad (2018), "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language", Global Social Sciences Review, III (III), 410-430

TURABIAN

    TURABIAN : Zia, Anjum, Nayab Javed, and Muhammad Bilal. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language." Global Social Sciences Review III, no. III (2018): 410-430. https://doi.org/10.31703/gssr.2018(III-III).23