Exploring Modality Used by Pakistani Politicians during the Election 2024 Campaigns: A Critical Discourse Analysis of Urdu Print Media Headlines
The present study draws attention to political discourse embedded with ideologies that cannot easily be decoded by a layman. For such a study a newly introduced integrative problem-oriented analytical tool the Power, Ideology, and Manipulation Identification (PIMI) model was created to do the analysis of political discourse and it further discloses the features and variations of language and discourse. The present paper discusses the analytical models (Chilton & Schäffner, 1997; Van Dijk, 2002), the new tool having the basis of two existing critical discourses. Discourse with its amazing adaptability and flexibility can be easily twisted and bent; it can create and destroy any kind of connections and bonds whenever it wants. Politicians better know how to play with words; they know how emotional expressions fulfill their agendas. The study explores the usage of modality employed by Pakistani politicians during the election campaigning to persuade their voters.
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(1) Badal Ram Marwari
Lecturer, Department of English, Peoples University of Medical and Health Sciences For Women (PUMHSW), Nawabshah, Sindh, Pakistan.
(2) Jam Khan Muhammad Sahito
Lecturer, Centre of English language and linguistics (CELL), Mehran University of Engineering and Technology Jamshoro, Sindh, Pakistan.
(3) Tania Laghari
Assistant professor, Department of English, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Sindh, Pakistan.
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Cite this article
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APA : Marwari, B. R., Sahito, J. K. M., & Laghari, T. (2024). Exploring Modality Used by Pakistani Politicians during the Election 2024 Campaigns: A Critical Discourse Analysis of Urdu Print Media Headlines. Global Social Sciences Review, IX(II), 11-23. https://doi.org/10.31703/gssr.2024(IX-II).02
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CHICAGO : Marwari, Badal Ram, Jam Khan Muhammad Sahito, and Tania Laghari. 2024. "Exploring Modality Used by Pakistani Politicians during the Election 2024 Campaigns: A Critical Discourse Analysis of Urdu Print Media Headlines." Global Social Sciences Review, IX (II): 11-23 doi: 10.31703/gssr.2024(IX-II).02
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HARVARD : MARWARI, B. R., SAHITO, J. K. M. & LAGHARI, T. 2024. Exploring Modality Used by Pakistani Politicians during the Election 2024 Campaigns: A Critical Discourse Analysis of Urdu Print Media Headlines. Global Social Sciences Review, IX, 11-23.
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MHRA : Marwari, Badal Ram, Jam Khan Muhammad Sahito, and Tania Laghari. 2024. "Exploring Modality Used by Pakistani Politicians during the Election 2024 Campaigns: A Critical Discourse Analysis of Urdu Print Media Headlines." Global Social Sciences Review, IX: 11-23
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MLA : Marwari, Badal Ram, Jam Khan Muhammad Sahito, and Tania Laghari. "Exploring Modality Used by Pakistani Politicians during the Election 2024 Campaigns: A Critical Discourse Analysis of Urdu Print Media Headlines." Global Social Sciences Review, IX.II (2024): 11-23 Print.
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OXFORD : Marwari, Badal Ram, Sahito, Jam Khan Muhammad, and Laghari, Tania (2024), "Exploring Modality Used by Pakistani Politicians during the Election 2024 Campaigns: A Critical Discourse Analysis of Urdu Print Media Headlines", Global Social Sciences Review, IX (II), 11-23
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TURABIAN : Marwari, Badal Ram, Jam Khan Muhammad Sahito, and Tania Laghari. "Exploring Modality Used by Pakistani Politicians during the Election 2024 Campaigns: A Critical Discourse Analysis of Urdu Print Media Headlines." Global Social Sciences Review IX, no. II (2024): 11-23. https://doi.org/10.31703/gssr.2024(IX-II).02