The current study is an examination of increasing coverage of food crimes on media and its influence on the public. There are number of broadcasts, commentaries, articles and investigations that have surfaced on public platforms regarding the heinous individual and organized food crimes in Pakistan, literature about the food safety standards in Pakistan has also confirmed that the increasing safety violations have created an impact on public health. These investigative initiatives have created an impact on the audience about reevaluating their choices and decisions about the procurement of common to specialized food items and supplies. This study assesses a range of concepts related to food risk and safety perception amongst the audience with reference to the role and effectiveness of media. The media’s function is assessed in the broader framework of public service and social responsibility theories.

The main objective of this study is to examine the impact of leader emotional labour strategies on job-related outcomes, job satisfaction (JS) and emotional exhaustion (EE) and the moderating effect of perceived organizational support (POS) under the theoretical support of conservation of resource (COS) theory. The current study was carried out by gathering data from doctors working in the Public Health sector of Pakistan. A self-administered questionnaire survey was employed to gather responses. The selection process employed a simple random sampling technique. Results of the current study explicate that POS has a positive moderating effect on the relationship between leaders' emotional labour strategies and EE. At the same time, the moderated effect of POS on the relationship between leaders' emotional labour strategies and JS was not supported. The present study bridges the research gap by applying the COS theory and using POS as moderating variable to study relationships between leaders' emotional labour strategies and job-related outcomes (e.g., JS and EE).