SMILES AND STRUGGLES INVESTIGATING THE EFFECTS OF LEADER EMOTIONAL LABOUR STRATEGIES ON JOB SATISFACTION AND EMOTIONAL EXHAUSTION IN THE SERVICE INDUSTRY

http://dx.doi.org/10.31703/gssr.2023(VIII-I).52      10.31703/gssr.2023(VIII-I).52      Published : Mar 2023
Authored by : Javed Iqbal , Hafiz Ahmad Ashraf , Arooj Fatima

52 Pages : 564-578

    Abstract

    The main objective of this study is to examine the impact of leader emotional labour strategies on job-related outcomes, job satisfaction (JS) and emotional exhaustion (EE) and the moderating effect of perceived organizational support (POS) under the theoretical support of conservation of resource (COS) theory. The current study was carried out by gathering data from doctors working in the Public Health sector of Pakistan. A self-administered questionnaire survey was employed to gather responses. The selection process employed a simple random sampling technique. Results of the current study explicate that POS has a positive moderating effect on the relationship between leaders' emotional labour strategies and EE. At the same time, the moderated effect of POS on the relationship between leaders' emotional labour strategies and JS was not supported. The present study bridges the research gap by applying the COS theory and using POS as moderating variable to study relationships between leaders' emotional labour strategies and job-related outcomes (e.g., JS and EE).

    Key Words

    Emotional Labour Strategies, Perceived Organizational Support POS), Emotional Exhaustion (EE), Job Satisfaction (JS), Public health sector  

    Introduction

    In today's global leadership phenomenon, a leader's emotional labour plays a vital role in achieving organisational goals (Xu & Fan, 2023). It is a crucial factor in organizational success (Iqbal et al., 2017). Leader emotional labour strategies refer to the process employees adopt to express and control their emotions or expressions at the workplace (Makudza, 2023). In organizational studies, research scholars have identified three distinct leader emotional labour strategies: Surface Acting (SA), Deep Acting (DA), and Display of Genuine Emotions (DGE) (Noreen et al., 2021). According to Blau et al. (2012), "Emotional exhaustion is characterized by feelings of mental fatigue or of being emotionally drained". 

    In the present context, there is a growing emphasis on employees' emotional labour and its connection to Perceived Organizational Support (POS), as highlighted by Peng et al. (2022). Several organizational researchers conducted empirical studies proving a significant association between leadership and organizational performance (Na et al., 2023). Leadership is considered a key element and vital to organizational success (Alotaibi et al., 2020). Various studies explore leadership roles concerning different dimensions (Noreen et al., 2021). However, streamlining research regarding emotional aspects of leadership concerning a leader's emotional labour needs to be addressed (Mughal et al., 2019; Noreen et al., 2021). Leaders' emotional labour at the workplace was irrelevant, therefore not perceived as a workplace important phenomenon (Ahmad et al., 2019; Mughal et al., 2017). However, emotions must be regulated according to the situation for their effective use in the workplace (Ahmad et al., 2019). 

    Research on emotions has less attended to investigate the leaders' exercise to breed and express their emotions (Alotaibi et al., 2020). However, prior research has yielded mixed findings concerning the impacts of emotional labour strategies on JS and EE (Islam & Chaudhary, 2022; Ahmad et al., 2023; Lartey et al., 2019). Wang (2011) found that leaders' SA is not significantly correlated with JS. In another study, Wang et al. (2011) discovered a negative connection between a leader's SA and EE while also revealing that DA and the DGE were not significantly related to a leader's JS. Similarly, a recent investigation by Ahmad et al. (2019) indicated that SA, DA, and DGE are positively associated with a leader's attitude. 

    POS has been acknowledged as a crucial factor influencing employee health and well-being within organizations (Lim & Moon, 2023). Existing research and theoretical discussions underline the noteworthy impact of emotional labour strategies on job-related outcomes such as EE and JS, along with the role of organizational resources and POS in acting as protective against the adverse effects of job-related outcomes. (Lartey, 2015; Noreen et al., 2021).

    POS refers to the acknowledgement by an organization of an individual's needs, dedication, commitment, and loyalty (Lartey et al., 2019). This is a wide gap found during the review of leadership and organizational literature. Empirical and theoretical pieces of evidence suggest that leaders should handle their emotions and feelings during interaction with their follower's job-related outcomes, job burnout and job satisfaction (Humphrey et al., 2008; Glaso & Einarsen, 2006). Employees' psychological resources will be depleted by exposure to job-related outcomes and JS (Noreen et al., 2021).

    The implications and significance of the study extensively focus on human resource practices in the public healthcare sector of Pakistan. As for the concern of the research objectives of this study is to investigate the mediating role of POS between emotional labour strategies and job-related outcomes such as EE and JS. 

    Literature Review and Hypothesis Development

    Conservation of Resources Theory (COR)

    The basis of the theoretical framework of this study is the conservation of resource (COR) theory. This valuable framework theory speculates that to achieve important resources; stress arises whether a person loses or fails (Lim & Moon, 2023). It was argued that the COR theory revolves around the dynamics of acquiring and depleting resources. Building on COR theory's premises, it was suggested that leaders with high emotional intelligence could potentially sidestep negative emotions. This is because front-line employees might harness their skills as valuable resources to safeguard, retain, and foster essential assets (Abubakar et al., 2018). 

    POS can result in a considerable energy drain among its recipients due to challenges in task performance within an inhospitable work environment. Emotional Exhaustion (EE) primarily diminishes an individual's Psychological Capital and concurrently restricts the resources available to other employees (Hobfoll, 1989). Employees who perceive positive Perceived Organizational Support (POS) tend to exhibit favourable behavioural outcomes, such as engaging in Organizational Citizenship Behavior (OCB) (Akhtar et al., 2017). In contrast, employees with a negative perception of their workplace often experience Emotional Exhaustion (EE), leading to unfavourable behavioural outcomes (Akhtar et al., 2017). Stress arises when their available resources diminish (Abubakar et al., 2018; Akhtar et al., 2017). Exposure to job-related stressors can lead to the depletion of employees' psychological resources, resulting in mistreated workers feeling frustrated due to the loss of essential resources. EE can occur as a response (Mansouri et al., 2022). 


    Relationship between Leaders’ Emotional Labor Strategies and Job-related Outcome Emotional Exhaustion

    As literature supports this argument, effective leadership needs time to tackle the existing issues and problems of the organization. Indeed, this study aims to investigate and understand the significance of leaders' emotional labour strategies in shaping leadership effectiveness (Wang et al., 2022; Hur et al., 2015). Several studies have proved that emotional labour contributes to occupational stress and Emotional Exhaustion (EE). In a study conducted by Ashraf in 2019, it was found that a positive workplace atmosphere positively correlates with job satisfaction. However, these research directions have undergone recent updates, revealing various effects attributed to surface and DA on EE. For instance, SA often involves a cognitive and emotional dissonance between the required display of emotions mandated by the organization and the genuine personal emotional experience (Grandey, 2000; Hochschild, 1983). 

    An illustrative example is surface acting, which frequently entails a mismatch between the emotions organizations expect employees to display and their authentic emotional experiences. This discordance can lead to burnout. (Judge et al., 2009). An illustrative example is surface acting, which frequently entails a mismatch between the emotions organizations expect employees to display and their authentic emotional experiences. This discordance can lead to burnout (Brotheridge & Lee, 2002). Judge et al. (2009) Indications propose that over time, engaging in DA cultivates job satisfaction, leading to a decrease in EE rather than an escalation 

    Previous studies enlightened that leader emotional labour involved both positive and negative features (Wharton, 1993; Miller et al., 2007; Saeed et al., 2023; Zembylas, 2004). Similarly, another study reported that SA has a negative relationship with EE (Ibanez-Rafuse, 2010). Study results revealed a positive association between SA and EE in service industry employees (Ahmed et al., 2017). Deep acting is negatively attached to EE (Hur et al.,2015). To sum up the insignificant relationship between DA and EE, some researchers have also argued that DA is negatively correlated with EE (Ibanez-Rafuse, 2010; Johnson, 2007). 

    H1: A negative relationship exists between a leader's emotional labour strategy and a leader's EE.

    H1a: A negative relationship exists between DA and Job-related outcome EE.

    H1b: A negative relationship exists between SA and Job-related outcome EE

    H1c: A negative relationship exists between the DGE and the Job-related outcome EE


    Relationship between Leaders’ Emotional Labor Strategies and job-related outcome job satisfaction

    Prior studies have delved into different dimensions of emotional labour. However, there still needs to be a gap in understanding how a leader's emotional labour strategies relate to important job-related outcomes like Job Satisfaction (JS) and Emotional Exhaustion (EE), also known as job burnout. Interestingly, this aspect has yet to be thoroughly explored in previous research within the specific context of Pakistan. Several researchers have suggested a positive and substantial correlation between DA and JS (Ozturk et al., 2008; Sheetal, 2010; Idanez-Rafuse, 2010). In addition, different quantitative studies examined the association between emotional labour and JS in different sectors, and these studies clearly distinguished the role of SA and DA on JS (Noreen et al., 2021). 

    Earlier research has established a consistent link between surface acting and job-related outcomes, including job dissatisfaction and EE (Kruml & Geddes, 2000; Richards & Gross, 2000; Brotheridge & Lee, 2002; Totterdell & Holman, 2003; Bono & Vey, 2005; Goldberg & Grandey, 2007; Prati et al., 2009). Due to surface acting, employees feel frustration and EE due to continuous emotional discord, and this result from performing emotional labour strategies (Van Dijk & Brown, 2006). In addition, during surface acting, leaders try to hide unsuitable emotions which may negatively influence their cognitive evaluation regarding their JS (Judge et al., 2009). 

    Similarly, according to the social interaction model, leaders' surface acting creates unfavourable and harsh reactions from followers' side due to which leaders feel negative job experience, and this experience influences their job evaluation (Ahmad et al., 2023; Noreen et al., 2021). Empirical findings also suggested surface acting significantly and positively associated with EE and negatively associated with JS (Mughal et al., 2019). The study conducted by Hur et al. (2015) uncovered a complex relationship between emotional labour strategies, such as SA and DA, revealing both negative and positive associations.

    Although different emotional labour strategies have different relationship patterns with their job satisfaction and EE (Grandey, 2000), emotions regulation theory did not predict the association between deep acting and leader EE. The research conducted by Hur et al. in 2015 revealed that surface acting was linked to a detrimental impact, whereas deep acting exhibited a beneficial influence on JS. Furthermore, COR theory (Hobfoll, 1989) enlightened the framework by which we can understand this relationship and proposed the following hypothesis: - 

    H2: A positive relationship exists between a leader's emotional labour strategy and JS.

    H2a: A positive relationship exists between leaders' SA and Job-related outcome JS.

    H2b: A positive relationship exists between leaders' DA and Job-related outcome JS. 

    H2c: A positive relationship exists between leaders' DGE and Job-related outcome JS. 

    Moderating effect of Perceived Organizational Support on the Relationship between Leaders Emotion labour strategies and Job-related outcome Emotional Exhaustion

    Lartey et al.'s 2019 study highlighted the concept of the moderating effect of POS to elucidate the potential connection between emotional labour strategies employed by leaders, emotional intelligence, and job attitudes within the context of nurses and midwives in Ghana. Nevertheless, only a limited number of empirical studies encompassing emotional labour, POS, and job attitudes within a single study are accessible (Johnson & Spector, 2007). Conversely, in contrast, a positive POS intensifies the relationship between DA and job attitudes (Ajay et al., 2013). In the study by Ajay et al. (2013), it was observed that POS functions as a moderator that influences between emotional labour and 

    employee strain. POS moderates the connections between emotional labour and outcomes like EE and employee strain or stress (Abass et al., 2018).  

    POS posits that employees form a comprehensive belief regarding how an organization appreciates their contributions and prioritizes their overall happiness. (Eisenberger et al., 1986). Organizations with a robust POS are perceived as exhibiting pride in their employees, providing equitable compensation, and addressing their needs attentively (Lartey, 2015).

    H3: POS has a moderating effect on the relationship between a leader’s emotional labour strategies with leaders’ emotional exhaustion

    H3a: POS has a moderating effect on the relationship between SA and leaders’ EE. 

    H3b: POS has a moderating effect on the relationship between DA and leaders' EE. 

    H3c: POS moderates the relationship between the DGE and leaders’ EE. 


    Moderating effect of Perceived Organizational Support on the relationship between Leaders' Emotional Labor Strategies and Job-related Outcome Job Satisfaction 

    The interaction between emotional labour strategies (SA, DA, and DGE) and their impact on EE and JS will be influenced by the presence of POS as a moderator. Consistent with the theoretical foundation and the reviewed empirical research, the current study has constructed a conceptual framework illustrating how POS moderates the connections between a leader's emotional labour strategies and job-related outcomes, namely JS and EE. 

    Previous research has underscored the pivotal significance and necessity of emotional labour strategies in the context of leadership (Glaso et al., 2006; Brotheridge, 2006). Therefore, it is imperative to investigate the impact of leaders' emotional labour on their well-being and attitudes (Lartey, 2015). COS theory posits that employees form a comprehensive belief regarding the organization's degree of appreciation for their contributions and its genuine concern for their welfare. (Eisenberger et al., 1986). Consequently, POS is linked to favourable outcomes, including enhanced mood and JS (Lartey et al., 2019). 

    H4: There is a moderating effect of POS on the relationship of a leader's emotional labour strategy with a leader's job satisfaction.

    H4a: POS has a moderating effect on the relationship between DA and leaders' JS. 

    H4b: POS has a moderating effect on the relationship between SA and leaders' JS. 

    H4c: POS's moderating effect on the relationship of DGE and leaders' JS.

    Research Model Figure 1

    Research Model


    Research Methodology

    The current study gathers data from healthcare professionals in the Government of Punjab, Pakistan public health sector. Data collection took place over six months and involved responses from doctors as participants. A self-administered questionnaire survey was utilized to gather responses. Nearly 1000 questionnaires were distributed among the intended participants, who were doctors from the public health sector of Punjab, Pakistan. Of these, 780 completed questionnaires were returned. Out of those, 600 questionnaires were deemed suitable and were selected for analysis. The selection was carried out using a simple random sampling technique. Data was gathered from a sample of 600 doctors working in the public health sector of Punjab, Pakistan. Self-administrated questionnaire instruments were adopted from different previous social sciences studies. Table 04 mentions all the instruments with the author's detail and items used in the current research.

    Confidentiality was upheld throughout the process, and individual responses were not disclosed to the hospital or institute. Valid-filled questionnaires were used for analysis. All participants/respondents were full-time Doctors of major hospitals of the Public Health Department/sector located in Punjab and controlled by the Government of Punjab Pakistan. Pakistan.

    Table 1

    Instrument Details

    Variables

    Author(s)

    Items

    Emotional Labor- Surface Acting (IV)

    (Diefendorff et al., 2005)

    7

    Emotional Labor-Deep Acting (IV)

    (Diefendorff et al., 2005)

    4

    Emotional Labor- Display of Genuine Emotions (IV)

    (Diefendorff et al., 2005)

    3

    Job-Related Outcomes-Emotional Exhaustion(EE) (DV)

    (Wharton. 1993)

    6

    Job-Related Outcomes-Job Satisfaction(JS) (DV)

    (Edwards and Rothbard, 1999)

    4

    Perceived Organizational Support(POS) (MV)

    (Eisenberger et al., 1997)

    8

    Data Analysis

    The data from the present study were analyzed using Smart PLS employing structural equation modelling (SEM) techniques. The data analysis process followed a two-stage procedure. First and foremost, the validity and reliability of the measures, as well as their discriminant validity, were checked to ensure that the measurement model was valid and reliable. The structural model was scrutinized in the subsequent stage to assess the path coefficients. It was noted that the data deviated from normality, leading to the application of Smart PLS. This decision was made because certain values for skewness and kurtosis surpassed the recommended thresholds for using Smart PLS (Ramayah et al., 2018). Kock (2015) suggested that common method variance (CMV) should be evaluated, which was also done in this study. To evaluate potential common method bias in Smart PLS, the researchers employed the Collinearity VIF (Variance Inflation Factor) along with the regular VIF assessment. Following the guidance of Kock (2015), it was determined that the assumptions related to common method bias were not breached in this study. (See Table 2). 


    Measurement Model Assessment

    To assess the reliability and validity of the measurement model, several key statistical measures were computed and analyzed. These included Cronbach's alpha, composite reliability (CR), average variance extracted (AVE), and factor loadings. The constructs' rho_A values were higher than the recommended value of 0.7, indicating that they were all reliable. AVE should be higher than 0.5, and CR should be greater than 0.7 in order to achieve the desired reliability of the measurement model (Ramayah et al., 2018). The values obtained, as shown in Figure 2 and Table 2, indicate that they are higher than the recommended values. In line with the guidelines provided by Ramayah et al. (2018), an examination of the test's discriminant validity was carried out. 

    The values achieved for discriminant validity, as displayed in Table 3, indicate that the obtained values align with the guidelines outlined by Hair et al. (2013) Sarstedt and Cheah (2019) recommended utilizing the heterotrait–monotrait (HTMT) method to evaluate the discriminant validity of constructs. According to their guidance, when the obtained discriminant validity values approach one, it signifies potential issues within the model. Ramayah et al. (2018) proposed a value of not more than.85 as an acceptable range of values. More liberal threshold values of not more than.90 (Sarstedt & Cheah, 2019). The values presented in Table 3 for HTMT ratios demonstrate that the values lie within the suggested range of 0.85 to 0.90.

    Table 2

    Measurement Model


    Table 3

    HTMT Criterion for Assessing Discriminant Validity


    Construct

    Items

    Loadings

    rho_A

    CR

    AVE

    VIF

     

     

     

     

     

     

     

    Deep Acting

    DA1

    0.889

    0.921

    0.941

    0.800

    2.742

    DA2

    0.890

     

    DA3

    0.864

     

    DA4

    0.785

     

     

     

     

    Surface Acting

    SA1

    0.684

    0.884

    0.924

    0.754

    3.184

    SA2

    0.743

     

    SA3

    0.708

     

    SA4

    0.788

     

    SA5

    0.778

     

    SA6

    0.798

     

    SA7

    0.686

     

     

     

     

    Display of Genuine Emotions

    DGE1

    0.789

    0.800

    0.882

    0.713

    2.186

    DGE2

    0.847

     

    DGE3

    0.894

     

     

     

     

    Perceived Organizational Support

    POS1

    0.996

    0.915

    0.941

    0.755

    1.589

    POS2

    0.833

     

    POS3

    0.914

     

    POS4

    0.870

     

    POS5

    0.835

     

    POS6

    0.850

     

    POS7

    0.825

     

    POS8

    0.815

     

     

     

     

    Leaders Emotional Exhaustion

    LEE1

    0.812

    0.9

    0.923

    0.668

    2.663

    LEE2

    0.850

     

    LEE3

    0.799

     

    LEE4

    0.784

     

    LEE5

    0.830

     

    LEE6

    0.827

     

     

     

     

    Leaders Job Satisfaction

    LJS1

    0.766

    0.845

    0.895

    0.681

    3.102

    LJS2

    0.827

     

    LJS3

    0.852

     

    LJS4

    0.853

     

     

     

     

     

    Deep Acting

    DGE

    LEE

    LJS

    POS

    Surface Acting

    Deep Acting

     

    DGE

    0.815

     

    LEE

    0.715

    0.716

     

    LJS

    0.613

    0.652

    0.819

     

    POS

    0.103

    0.153

    0.17

    0.16

     

    Surface Acting

    0.646

    0.67

    0.758

    0.8

    0.201

     

    Figure 2

    Measurement Model

    Structural Model Assessment

    As suggested by Ramayah et al. (2018), the evaluation of the structural model employed a bootstrap with 5,000 samples, as adopted in this study. R2, beta, and t values were calculated in accordance with Cohen's recommendations. A model with R2 values greater than 0.26 indicates a good model. R2 values obtained for leaders' emotional exhaustion and job satisfaction are all within acceptable ranges: Leaders' Emotional Exhaustion = 0.768; Leaders' Job Satisfaction =.646. The structural model presents the path coefficients of the inner model, as depicted in Table 4 and Figure 3. According to the findings, deep acting (? = -0.186, t-value = 2.831, p-value < 0.05), surface acting (? = -0.708, t-value = 14.646, p-value < 0.05), and display of genuine emotions (? = -0.195, t-value = 2.368, p-value < 0.05) negatively and significantly influences leaders' emotional exhaustion, supporting hypothesis 1(a), 1(b) and 1(c). Similarly, deep acting (? = 0.207, t-value = 2.091, p-value < 0.05), surface acting (? = 0.655, t-value = 13.37, p-value < 0.05), and display of genuine emotions (? = 0.145, t-value = 2.795, p-value < 0.05) positively and significantly influence leaders' JS, giving credence to hypothesis 2(a), 2(b) and 2(c).

    This study hypothesized the moderating effect of POS on the direct relationships of the study. Following the suggestion of Sarstedt and Cheah (2019), In the study, PLS product indicators were employed for conducting the moderating analysis with a bootstrap of 5,500 samples. To measure the moderating effect, an interaction construct was incorporated into the Smart PLS analysis. This was done by multiplying the moderating variable (i.e., POS) and all independent variables of the study separately to create the interaction construct on both dependent variables. The path coefficients in the results (in Figure 3 and Table 4) display the moderating effects, revealing a significant influence of POS on the relationships involving DA (? = -0.157, t-value = 2.558, p-value < 0.05) and display of genuine emotions (? = -0.134, t-value = 2.517, p-value < 0.05) with leaders' EE. Thus, Hypotheses 3a and 3c are supported. Similarly, POS has a significant moderation on the relationship of SA (? = 0.160, t-value = 2.594, p-value < 0.05) and display of genuine emotions (? = 0.134, t-value = 2.382, p-value < 0.05) with leaders' job satisfaction and thus Hypothesis 4b and 4c are supported. However, no evidence of moderation on found on the connection of surface acting with leaders' EE (? = 0.002, t-value = 0.023) and deep acting with leaders' job satisfaction (? = 0.064, t-value = 0.870). Therefore, the findings do not support Hypothesis 3b and 4a.


     

    Table 4

    Hypotheses Testing

    Relationships

    Path Coeff.

    STDEV

    T Values

    P Values

    CIBCa Low

    CIBCa High

    Decision

    DA -> LEE

    -0.186

    0.066

    2.831

    0.005

    -0.348

    -0.083

    Supported

    DA-> LJS

    0.207

    0.081

    2.091

    0.037

    0.174

    0.344

    Supported

    SA-> LEE

    -0.708

    0.049

    14.646

    0.000

    -0.886

    -0.439

    Supported

    SA -> LJS

    0.655

    0.052

    13.37

    0.000

    0.475

    0.759

    Supported

    DGE -> LEE

    -0.195

    0.067

    2.368

    0.018

    -0.296

    -0.012

    Supported

    DGE -> LJS

    0.145

    0.078

    2.795

    0.005

    0.051

    0.255

    Supported

    DA*POS EE -> LEE

    -0.157

    0.065

    2.558

    0.011

    -0.223

    -0.085

    Supported

    DA*POS JS -> LJS

    0.064

    0.068

    0.870

    0.385

    -0.058

    0.119

    Not-Supported

    SA*POS EE -> LEE

    0.002

    0.076

    0.023

    0.981

    -0.035

    0.289

    Not-Supported

    SA*POS JS -> LJS

    0.160

    0.061

    2.594

    0.010

    0.078

    0.290

    Supported

    DGE*POS EE -> LEE

    -0.134

    0.059

    2.517

    0.012

    -0.149

    -0.077

    Supported

    DGE*POS JS -> LJS

    0.134

    0.079

    2.382

    0.018

    0.085

    0.218

    Supported

    Note: DA= Deep Acting, SA= Surface Acting, DGE= Display of Genuine Emotions, LEE=Leaders Emotional Exhaustion, LJS= Leaders Job Satisfaction, POS= Perceived Organizational Support

    Figure 3

    Structural Model

    Discussion

    The central aim of this study was to explore how leaders' use of emotional labour tactics, which encompass SA, DA, and EE, influences their dedication to the organization and loyalty. This inquiry also delved into the intermediary role of POS and its impact on job-related outcomes like JS and EE. The outcomes revealed that SA negatively correlated with leaders' dispositions, specifically in terms of their organizational commitment and loyalty. Alternatively, DA demonstrated a prominent and positive connection with leaders' attitudes. These outcomes align with earlier research conducted by Diefendorff et al. (2005), and Ghalandari et al. (2012). The findings from Lartey et al.'s 2019 study unveiled that the emotional labour strategy of SA was negatively linked to JS among leaders. In contrast, DA did not correlate significantly with either facet of job satisfaction. The moderating influence of POS displayed a significant connection between SA and JS. Furthermore, POS was found to moderate the connection between DA and organizational commitment, although not with JS.

    In the comprehensive study conducted by Latery (2019), which combined quantitative and qualitative approaches, a sample of 342 nurses from the health sector in Ghana was involved. The quantitative findings indicated that SA and EE significantly predicted job attitudes. However, deep acting did not demonstrate a noteworthy correlation with job attitudes.

     The current study's findings partially corroborate the findings of the study by Peng et al., 2022 in China showing that POS was positively associated with the emotional labour strategy of Nurses, which was in turn linked with high values.

    Implications of the Study

    Theoretical Implications 

    This study supports the previous theoretical framework. These findings align with existing literature on emotional labour within the workplace, contributing to the evolving understanding of leaders' emotional labour strategies as an emerging dimension. This study supports the literature on emotional labour in leadership by examining how leaders' emotional labour impacts leadership effectiveness. This study makes a notable contribution to the leadership literature by delving into the moderating effect of POS in the relationships between leaders' emotional labour, and job-related outcomes like EE and JS. The study empirically examines the dramaturgical aspect of POS, shedding light on its role in moderating the relationships between leaders' emotional labour and job-related outcomes, specifically JS and EE.  

    This study also holds substantial importance in the literature about followers' motivation and leaders' emotional behaviour. It adds value by offering a more focused exploration of leaders' psychological processes to manage their emotions and feelings while engaging with followers. In doing so, this study enhances our understanding and clarifies previous research on leaders' emotions. Researchers examined the relationship of emotional labour with employees' engagement, so it will also contribute effectively to followers' motivation by examining the direct relationship between leaders' emotional labour and followers' emotional engagement. Prior studies on emotional labour focused on the intrapersonal impact of emotional labour (Wang et al., 2019). It will also explain the different types of emotional labour like SA, DA and DGE. The study will explain the role of different emotional labour strategies and their influence on perceived leadership, employees' emotional engagement and followers' attitudes.


    Practical Implication

    This study holds notable practical implications from a managerial standpoint. Leaders can effectively achieve their desired objectives and influence their followers by cultivating a positive mindset and adopting adaptable emotional regulation strategies.

    Additionally, this study emphasizes the importance of leaders' obligations in implementing effective emotional regulation strategies. It underscores the notion that leaders can harness emotional labour strategies positively influence their followers. Organizations can arrange emotional competencies training to polish the leaders' DA skills (Grandey. 2003; Brotheridge, 2006). 

    Limitations & Future Directions

    Like numerous other research endeavours, the

    findings of the current study require careful interpretation within the context due to limitations inherent in the employed research design. The current study utilized a cross-sectional, inherently correlational design, making establishing causal relationships between the variables under investigation challenging. Secondly, caution should be exercised when generalizing the study's outcomes to health professionals, given that the study focused exclusively on doctors, representing only a specific segment of the health sector. Future research should include various healthcare professionals such as professors, registrars, consultants, nurses, and allied health staff to enhance the diversity of the sample.

    Thirdly, the study focused solely on emotional intelligence as one aspect of emotions, neglecting other dimensions of emotions management that could play pivotal roles in shaping individual behaviours. Lastly, the study concentrated solely on employees, disregarding the dynamic leader-follower relationship.

    Furthermore, studies should be conducted across various cultures, countries, and sectors, incorporating diverse respondents, to understand better the intricate relationships among emotional labour strategies, perception of organizational support, and job-related outcomes.

    Conclusion

    This study investigated how leaders' emotional labour strategies, including SA, DA, and DGE impact their attitudes towards JS and EE. The findings indicated that doctors' emotional labour strategies significantly influence shaping their JS. The healthcare sector is regarded as a noble profession, carrying profound emotional connections. Nevertheless, in the present scenario, some educators in the public health sector prioritize personal gains over the core values of this profession. Consequently, various emotional strategies and approaches are employed within the teaching realm.

References

  • Abbas, Z., Aisha, K. And Iqbal, J. (2018). Impact of Job Burnout on Organisational Commitment of Universities in Lahore, Pakistan. Minhaj journal of economics and organization science, 1(1), 84-99.
  • Abubakar, A. M., Karadal, H., Bayighomog, S. W., & Merdan, E. (2018). Workplace injuries, safety climate and behaviors: application of an artificial neural network. International Journal of Occupational Safety and Ergonomics, 26(4), 651–661.
  • Adelmann, P. K. (1995). Emotional labor as a potential source of job stress. Organizational Risk Factors for Job Stress., 371–381.
  • Ahmad, S., Ashraf, H. A., Iqbal, J., Munir, W., Iqbal, Y., & Ali, U. (2023). Silenced by despotic leadership: investigating the mediating effect of job tensions and moderating influence of psyche on employee silence. Russian Law Journal, 11(1), 173- 193.
  • Ahmad, S., Islam, T., D’Cruz, P., & Noronha, E. (2022). Caring for those in your charge: the role of servant leadership and compassion in managing bullying in the workplace. International Journal of Conflict Management, 34(1), 125–149.
  • Ahmad, S., Nisar, Q. A., Imran, A., Waqas, M., & Malik, S. (2019). Linking leader’s emotional labour strategies with leader’s attitude: an effective approach towards leadership. Middle East J. Of Management, 6(2), 139–153.
  • Ahmad-Mughal, S., Nisar, Q., Othman, N., Akmal, B., & Kamil, M. (2017). Do Emotional Intelligence & Organizational Politics Influence the Employee Work Behaviors and Attitudes? Mediating Role of Political Skill. Jurnal Pengurusan, 51, 273– 283.
  • Akhtar, W., Ghufran, H., Husnain, M., & Shahid, A. (2017). The effect of emotional intelligence on employee’s job performance: the moderating role of perceived organizational support. Journal of Accounting & Marketing, 6(3), 2-8.
  • Alotaibi, S. M., Amin, M., & Winterton, J. (2020). Does emotional intelligence and empowering leadership affect psychological empowerment and work engagement? Leadership & Organization Development Journal, 41(8), 971–991.
  • Ashraf, M. A. (2019). The mediating role of work atmosphere in the relationship between supervisor cooperation, career growth and job satisfaction. Journal of Workplace Learning, 31(2), 78–94.
  • Baeriswyl, S., Krause, A., & Schwaninger, A. (2016). Emotional Exhaustion and Job Satisfaction in Airport Security Officers – Work–Family Conflict as Mediator in the Job Demands–Resources Model. Frontiers in Psychology, 7, 1–13.
  • Bai, N., Yan, Z., & Othman, R. (2023). The moderating effect of perceived organizational support: The impact of psychological capital and bidirectional work-family nexuses on psychological wellbeing in tourism. Frontiers in Psychology, 14.
  • Blau, G., Bentley, M. A., & Eggerichs‐Purcell, J. (2012). Testing the impact of emotional labor on work exhaustion for three distinct emergency medical service (EMS) samples. Career Development International, 17(7), 626–645.
  • Bono, J., & Vey, M. A. (2005). Toward understanding emotional management at work: A quantitative review of emotional labor research. Semantic Scholar.
  • Boselie, P., Dietz, G., & Boon, C. (2005). Commonalities and contradictions in HRM and performance research. Human Resource Management Journal, 15(3), 67–94.
  • Brotheridge, C. M. (2006). A review of emotional labour and its nomological network: practical and research implications. Ergonomia, 28(4), 295–309.
  • Brotheridge, C. M., & Lee, R. T. (2002). Testing a conservation of resources model of the dynamics of emotional labor. Journal of Occupational Health Psychology, 7(1), 57– 67.
  • CÔTÉ, S. (2005). A Social Interaction Model of the Effects of Emotion Regulation on Work Strain. Academy of Management Review, 30(3), 509–530.
  • Diefendorff, J. M., Croyle, M. H., & Gosserand, R. H. (2005). The dimensionality and antecedents of emotional labor strategies. Journal of Vocational Behavior, 66(2), 339–357.
  • Edwards, J. R., & Rothbard, N. P. (1999). Work and Family Stress and Well-Being: An Examination of Person-Environment Fit in the Work and Family Domains. Organizational Behavior and Human Decision Processes, 77(2), 85–129.
  • Eisenberger, R., Huntington, R., Hutchison, S., & Sowa, D. (1986). Perceived organizational support. Journal of Applied Psychology, 71(3), 500– 507.
  • Gardner, W. L., Fischer, D., & Hunt, J. G. (Jerry). (2009). Emotional labor and leadership: A threat to authenticity? The Leadership Quarterly, 20(3), 466–482.
  • Ghalandari, K., & Jogh, M. G. G. (2012). The Effect of Emotional Labor Strategies (Surface Acting and Deep Acting) on Job Satisfaction and Job Burnout in Iranian Organizations: The Role of Emotional Intelligence. Interdisciplinary Journal of Research in Business, 1(12), 24-31.
  • Glasø, L., & Einarsen, S. (2006). Experienced affects in leader–subordinate relationships. Scandinavian Journal of Management, 22(1), 49–73.
  • Glaso, L., Ekerholt, K., Barman, S., & Einarsen, S. (2006). The instrumentality of emotion in leader-subordinate relationships. International Journal of Work Organisation and Emotion, 1(3), 255–276.
  • Goldberg, L. S., & Grandey, A. A. (2007). Display rules versus display autonomy: Emotion regulation, emotional exhaustion, and task performance in a call center simulation. Journal of Occupational Health Psychology, 12(3), 301–318.
  • Grandey, A. A. (2000). Emotional regulation in the workplace: A new way to conceptualize emotional labor. Journal of Occupational Health Psychology, 5(1), 95–110.
  • Grandey, A. A. (2003). When “The Show Must Go On”: Surface Acting and Deep Acting as Determinants of Emotional Exhaustion and Peer-Rated Service Delivery. Academy of Management Journal, 46(1), 86–96.
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance. Long Range Planning, 46(1-2), 1–12.
  • Haver, A., Akerjordet, K., & Furunes, T. (2013). Emotion regulation and its implications for leadership: An integrative review and future research agenda. Journal of Leadership & Organizational Studies, 20(3), 287–303.
  • Hobfoll, S. E. (1989). Conservation of resources: A new attempt at conceptualizing stress. American Psychologist, 44(3), 513– 524.
  • Hochschild AR. (1983). The Managed Heart: Commercialization of Human Feeling, University of California Press, Berkeley, CA.
  • Hökkä, P., Vähäsantanen, K., Paloniemi, S., Herranen, S., & Eteläpelto, A. (2019). Emotions in leaders’ enactment of professional agency. Journal of Workplace Learning, 31(2), 143–165.
  • Humphrey, R. H., Pollack, J. M., & Hawver, T. (2008). Leading with emotional labor. Journal of Managerial Psychology, 23(2), 151–168.

Cite this article

    APA : Iqbal, J., Ashraf, H. A., & Fatima, A. (2023). Smiles and Struggles: Investigating the Effects of Leader Emotional Labour Strategies on Job Satisfaction and Emotional Exhaustion in the Service Industry. Global Social Sciences Review, VIII(I), 564-578. https://doi.org/10.31703/gssr.2023(VIII-I).52
    CHICAGO : Iqbal, Javed, Hafiz Ahmad Ashraf, and Arooj Fatima. 2023. "Smiles and Struggles: Investigating the Effects of Leader Emotional Labour Strategies on Job Satisfaction and Emotional Exhaustion in the Service Industry." Global Social Sciences Review, VIII (I): 564-578 doi: 10.31703/gssr.2023(VIII-I).52
    HARVARD : IQBAL, J., ASHRAF, H. A. & FATIMA, A. 2023. Smiles and Struggles: Investigating the Effects of Leader Emotional Labour Strategies on Job Satisfaction and Emotional Exhaustion in the Service Industry. Global Social Sciences Review, VIII, 564-578.
    MHRA : Iqbal, Javed, Hafiz Ahmad Ashraf, and Arooj Fatima. 2023. "Smiles and Struggles: Investigating the Effects of Leader Emotional Labour Strategies on Job Satisfaction and Emotional Exhaustion in the Service Industry." Global Social Sciences Review, VIII: 564-578
    MLA : Iqbal, Javed, Hafiz Ahmad Ashraf, and Arooj Fatima. "Smiles and Struggles: Investigating the Effects of Leader Emotional Labour Strategies on Job Satisfaction and Emotional Exhaustion in the Service Industry." Global Social Sciences Review, VIII.I (2023): 564-578 Print.
    OXFORD : Iqbal, Javed, Ashraf, Hafiz Ahmad, and Fatima, Arooj (2023), "Smiles and Struggles: Investigating the Effects of Leader Emotional Labour Strategies on Job Satisfaction and Emotional Exhaustion in the Service Industry", Global Social Sciences Review, VIII (I), 564-578
    TURABIAN : Iqbal, Javed, Hafiz Ahmad Ashraf, and Arooj Fatima. "Smiles and Struggles: Investigating the Effects of Leader Emotional Labour Strategies on Job Satisfaction and Emotional Exhaustion in the Service Industry." Global Social Sciences Review VIII, no. I (2023): 564-578. https://doi.org/10.31703/gssr.2023(VIII-I).52