References
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- Kemp, E., Bui, M., & Chapa, S. (2012).The role of advertising in consumer emotion management. International Journal of Advertising, 31(2), 339-353.
- Kotler, P., (1991). Marketing Management: Analysis, Planning, Implementation and Control, 7th Ed, New Jersey: Prentice-Hall.
- Kotler, P. (2003). Marketing Management, 11th ed., New Jersey: Prentice-Hall.
- Kumar, S. (2013). Identifying the impact of individual differences on the basis of affect. Khadim Ali Shah Bukhari Institute of Technology, Department of Marketing, Karachi.
- Lazarus, R. S., (1991). Emotion and adaptation. New York: Oxford University Press.
- Lin-Yi Long. (2011). The Impact of Advertising Appeals and Advertising Spokespersons on Advertising Attitude and Purchase Intention.
- Miller, N. D., & Stafford, M. R., (1999). An international analysis of emotional and rational appeals in services vs. goods advertising, Journal of Consumer Marketing, 16(1), 42-55.
- Rogers, R. W., &Thistlethwaite, D. L., (1975). Effects of fear arousal and reassurance upon attitude change. Journal of Personality and Social Psychology, 15, 227- 233.
- Sellitz, C., Jahoda, M., & Deutsch, M. (1965).Research Methods in Social Relations. New York: Holt, Rinehart, and Winston
- Shaver, P., Schwartz, J., Kerson, D., & O, Corner, G., (1987). Emotion knowledge: Further exploration of a prototype approach. Journal of Personality and Social Psychology, 52, 1061-1086.
- William Wells, S. M., (1998). Advertising Principles and Practices, 7th Ed.
- Bakshi, S. (2012).Impact of gender on consumer purchase behavior. Journal of Research in Commerce and Management, 1(9), 1-8.
- Belch, G. E., & Belch, M. A.(2003). Advertising and promotion: An integrated marketing communications perspective. The McGraw− Hill.
- Blackwell, R., Miniard, P.W. Engel, J.F. (2000).Consumer Behaviour, South-Western College Pub, ISBN 0030211085.
- Creswell, J. W., & Clark, V. L. P. (2007). Designing and conducting mixed methods research.
- George E. Belch, M. A. (2003). Advertising and promotion: An Integrated Marketing Communication. The McGraw-Hill Companies.
- Hsu, S. J., (1990). Principles of Management, 10th ed., TanghuaPublising Co. LTD.
- Kemp, E., Bui, M., & Chapa, S. (2012).The role of advertising in consumer emotion management. International Journal of Advertising, 31(2), 339-353.
- Kotler, P., (1991). Marketing Management: Analysis, Planning, Implementation and Control, 7th Ed, New Jersey: Prentice-Hall.
- Kotler, P. (2003). Marketing Management, 11th ed., New Jersey: Prentice-Hall.
- Kumar, S. (2013). Identifying the impact of individual differences on the basis of affect. Khadim Ali Shah Bukhari Institute of Technology, Department of Marketing, Karachi.
- Lazarus, R. S., (1991). Emotion and adaptation. New York: Oxford University Press.
- Lin-Yi Long. (2011). The Impact of Advertising Appeals and Advertising Spokespersons on Advertising Attitude and Purchase Intention.
- Miller, N. D., & Stafford, M. R., (1999). An international analysis of emotional and rational appeals in services vs. goods advertising, Journal of Consumer Marketing, 16(1), 42-55.
- Rogers, R. W., &Thistlethwaite, D. L., (1975). Effects of fear arousal and reassurance upon attitude change. Journal of Personality and Social Psychology, 15, 227- 233.
- Sellitz, C., Jahoda, M., & Deutsch, M. (1965).Research Methods in Social Relations. New York: Holt, Rinehart, and Winston
- Shaver, P., Schwartz, J., Kerson, D., & O, Corner, G., (1987). Emotion knowledge: Further exploration of a prototype approach. Journal of Personality and Social Psychology, 52, 1061-1086.
- William Wells, S. M., (1998). Advertising Principles and Practices, 7th Ed.
Cite this article
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APA : Hussain, A., Parvaiz, G. S., & Rehman, S. U. (2020). Advertising Appeals and Consumers Buying Intention: The Role of Emotional and Rational Appeals. Global Social Sciences Review, V(I), 172-179. https://doi.org/10.31703/gssr.2020(V-I).18
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CHICAGO : Hussain, Arif, Gohar Saleem Parvaiz, and Shams Ur Rehman. 2020. "Advertising Appeals and Consumers Buying Intention: The Role of Emotional and Rational Appeals." Global Social Sciences Review, V (I): 172-179 doi: 10.31703/gssr.2020(V-I).18
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HARVARD : HUSSAIN, A., PARVAIZ, G. S. & REHMAN, S. U. 2020. Advertising Appeals and Consumers Buying Intention: The Role of Emotional and Rational Appeals. Global Social Sciences Review, V, 172-179.
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MHRA : Hussain, Arif, Gohar Saleem Parvaiz, and Shams Ur Rehman. 2020. "Advertising Appeals and Consumers Buying Intention: The Role of Emotional and Rational Appeals." Global Social Sciences Review, V: 172-179
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MLA : Hussain, Arif, Gohar Saleem Parvaiz, and Shams Ur Rehman. "Advertising Appeals and Consumers Buying Intention: The Role of Emotional and Rational Appeals." Global Social Sciences Review, V.I (2020): 172-179 Print.
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OXFORD : Hussain, Arif, Parvaiz, Gohar Saleem, and Rehman, Shams Ur (2020), "Advertising Appeals and Consumers Buying Intention: The Role of Emotional and Rational Appeals", Global Social Sciences Review, V (I), 172-179
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TURABIAN : Hussain, Arif, Gohar Saleem Parvaiz, and Shams Ur Rehman. "Advertising Appeals and Consumers Buying Intention: The Role of Emotional and Rational Appeals." Global Social Sciences Review V, no. I (2020): 172-179. https://doi.org/10.31703/gssr.2020(V-I).18