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10 Pages : 110-124

http://dx.doi.org/10.31703/gssr.2025(X-III).10      10.31703/gssr.2025(X-III).10      Published : Sep 2025

Greenwashing in Corporate Climate Disclosures: A Machine Learning-Based Detection Approach

    Corporate climate disclosures have come to the fore of measuring environmental responsibility, but worries about greenwashing of exaggeration or parts of the environmental performance of exaggerating or overselling environmental performance remain. This paper fulfills this crucial gap in establishing the validity of such revelations by offering the machine learning method of identifying possible greenwashing. It is probable that the mixed-methods design has been used, where the textual analysis of the composed corporate sustainability reports and supervised learning algorithms trained on labeled examples of misleading statements are supplemented. Through the implementation of natural language processing and classification algorithms, the model will recognise patterns that are suggestive of a lack or even exaggeration of commitment with regard to climate pledges. The findings can be used to illustrate industry-related patterns and important language indications linked to greenwashing.

    Greenwashing, Climate Disclosures, Machine Learning, Corporate Sustainability, Text Analysis
    (1) Adeel Ahmad
    Masters in Data science, Department of Computer science, National Research University Higher School of Economics, Russia.
    (2) Sumaira Raza
    Teacher (M.A. Political Science), Department of Elementary Education, Master Trainer Pedagogy, KP, Pakistan.
    (3) Romaila
    MPhil Scholar, Department of Political Science, Abdul Wali Khan University, Mardan, KP, Pakistan.

Views: 170·Downloads: 90·Citations: …

10 Pages : 109-119

http://dx.doi.org/10.31703/gssr.2026(XI-I).10      10.31703/gssr.2026(XI-I).10      Published : Mar 2026

Educational Psychology in AI: Cognitive Foundations, AI-Supported Learning Systems, and the Future of Personalized Education

    The AI is transforming how countries learn by providing adaptable, data-driven learning experiences that respond to learners' cognitive states, behavioral patterns, and educational paths. This paper explores the convergence of AI and educational psychology, investigating how an AI-assisted learning system operationalizes recent psychological concepts, such as cognitive load theory, self-regulated learning (SRL), and Vygotsky's Zone of Proximal Development, to maximize the instructional process. Based on recent empirical data from meta-analyses and randomized controlled trials, this research reports that AI-supported learning significantly increases academic performance (cohensions d = 0.68, 95% CI [0.41, 0.95]) compared with traditional learning. Moreover, AI-personalized learning systems reduce additional cognitive load by 34 percent among learners with cognitive deficits. The evidence indicates that AI is useful for learning when it provides purposeful practice and profound thinking that align with learners' cognitive development.

    AI-Supported Learning, Self-Regulated Learning (SRL), Cognitive Load, Personalized Education, Intelligent Tutoring Systems, Educational Psychology, Adaptive Learning Technology
    (1) Mahrukh Aziz
    Home-room Teacher, American Lycetuff school DNK, Pakistan.
    (2) Iman Fatima
    Assistant Teacher, Cordial School & College, Pakistan.

Views: 191·Downloads: 142·Citations: …

13 Pages : 135-164

http://dx.doi.org/10.31703/gssr.2026(XI-I).13      10.31703/gssr.2026(XI-I).13      Published : Mar 2026

Artificial Intelligence in Digital Marketing: A Scopus-Based Science-Mapping Review of Themes, Intellectual Structure, and Research Frontiers

    This study maps the intellectual structure and thematic evolution of artificial intelligence (AI) in digital marketing through a bibliometric analysis of 827 Scopus-indexed articles (1986–2026). Utilizing Bibliometrix and VOSviewer, performance analysis and science mapping reveal recent, accelerated growth across interdisciplinary outlets. China, the US, and India lead productivity, while Malaysia, Jordan, Australia, and the UK drive international collaboration. Thematic mapping identifies machine learning for commerce and consumer behavior as a dominant motor theme. In contrast, human-centric social media research remains a specialized niche, and generative AI emerges as a fast-growing frontier. Furthermore, co-citation networks expose a three-pillar intellectual foundation rooted in digital transformation, quantitative methodology, and technology adoption behavior. Ultimately, this long-horizon science map highlights strategic opportunities to integrate emerging generative AI and human-centric approaches with established, analytics-driven marketing frameworks.

    Artificial Intelligence, Digital Marketing, Bibliometric Analysis, Machine Learning, Generative AI
    (1) Rao Usama Bin Nasir
    Brunel Business School, Brunel University London, United Kingdom (UK).
    (2) Shahid Mahmood
    Research Officer, College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Nasir Abbas
    Lecturer, College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.

Views: 165·Downloads: 86·Citations: …