This research work was carried out in continuation of some previous researches in Pakistan on inclusion of social taboos in televised contents. The main objective was to set up a phenomenon of imperialism as television channels are becoming habitual in inclusion of social prohibited contents in their transmissions. The study resulted that offensive attitude, nudity and sexual elements were the major part of Express Entertainment televised contents. It was further resulted that unlawful marital status and drug addiction remained always been a part of its contents.

The main objective of the research was to find out the preference wise list of western televised programming among the viewers in Islamabad. By applying the stratified sampling technique, 292 respondents were finalized for analysis. It was found that entertainment programming was mostly consumed western televised contents and then, educational and political. The usage of western televised contents was assessed due to dissatisfaction about their own programming, educational and political systems. They preferred the western programming and systems comparatively a better choice.

This study is a qualitative review of the test match format of Cricket; therefore, different websites and online articles were reviewed critically. The study motivation is to find out the reason(s) for the less viewership and business for the test format. Therefore, this study provides the critical analysis of three different cricket formats: test format, one-day format, and t-twenty format. The scope of this study is; Cricket provides business, entertainment, and promotion to the stakeholders. The audience does not like the test format as compared to the t-twenty and one-day match format because the test format requires more time than the other two formats. Moreover, it will prove helpful for researchers, and beginners, who have a great interest in Cricket