IMAGINATION CREATIVITY AND ADVENTUROUS ADVERTISING ANALYSING PAKISTANI YOUNGSTERS

http://dx.doi.org/10.31703/gssr.2023(VIII-I).22      10.31703/gssr.2023(VIII-I).22      Published : Mar 1
Authored by : Sehreen far Bokhari , Madiha Maqsood , Basma Khan

22 Pages : 238-247

References

  • Anderson, P., de Bruijn, A., Angus, K., Gordon, R., & Hastings, G. (2009). Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies. Alcohol and Alcoholism, 44(3), 229–243. https://doi.org/10.1093/alcalc/agn115.
  • Arnas, Y. (2006). The effects of television food advertisements on children’s food purchasing requests. Cukurova University, Turkey
  • Ashaduzzaman, M., & Asif-Ur-Rahman, S. M. (2011). Impact of Television Advertisements on buying pattern of Women in Dhaka City. European Journal of Business and management, 3(3), 16-27.
  • Bajwa, A. M., Farooq, T., & Bukhari, S. F. (2022). Analyzing Viewers’ Perception about Brand Placement in Hollywood, Indian and Pakistani Movies. Indian Journal of Economics and Business, 21(3), 93-106. http://www.ashwinanokha.com/resources/ 8.Amir%20Mahmood%20Bajwa.pdf.
  • Desilets, V. (2005). An anorexic ideal: television advertisement delivers negative effects on its viewers.
  • Govind, H. & Singh, S. (2012). Due to television commercial change in eating habits and its direct impact on obesity of teenager of jammu. The Public Administration and Social Policies Review, IV(1), 125-136. https://revad.uvvg.ro/files/nr8/12.%20Go vind%20Mishara.pdf.
  • Hassan, A. & Bashir, R. (2012). Effects of television advertisement on brand switching. Defence Authority College of business, Pakistan.
  • Kamran, S. (2010). Potential issues of skin fairness creams television advertisements in Pakistan. Fatima Jinnah Women University, Pakistan.
  • Krcmar, M. & Greene, K. (1999). Predicting exposure to and uses of television violence. University of Connecticut, USA
  • McAllister, M. P., & Eghigian, G. (2022). Flying Saucers and UFOs in US Advertising During the Cold War, 1947–1989. Advertising & Society Quarterly, 23(3). https://doi.org/10.1353/asr.2022.0028.
  • Moschis, G. & Mitchell, L. (1986). Television advertising and interpersonal influences on teenagers’ participation in family consumer decisions. Georgia State University
  • Mukattash, I. L., Dandis, A. O., Thomas, R., Nusair, M. B., & Mukattash, T. L. (2021). Social marketing, shock advertising and risky consumption behavior. International Journal of Emerging Markets, ahead-of- print(ahead-of-print). https://doi.org/10.1108/ijoem-09-2020- 1111.
  • Pelzer, E., & Raemy, P. (2020). What shapes the cultivation effects from infotaining content? Toward a theoretical foundation for journalism studies. Journalism, 23(2), 146488492092270. https://doi.org/10.1177/14648849209227 04.
  • Potter, W. J. (2014). A Critical Analysis of Cultivation Theory. Journal of Communication, 64(6), 1015–1036.
  • Rhoades, E., & Jernigan, D. H. (2013). Risky Messages in Alcohol Advertising, 2003– 2007: Results From Content Analysis. Journal of Adolescent Health, 52(1), 116–121. h ttps://doi.org/10.1016/j.jadohealth.2012. 04.013
  • Sandhu, N. (2010). Impact of television commercials on the social and moral behaviour of Indian viewers. Gurunanak Dev University, India.
  • Sheehan, K. B. (2013). Controversies in contemporary advertising. Sage Publications. Snodgrass, K. (2013). Negative advertising and its effect on children. http://www.bgsu.edu/departments/tcom/f aculty/ha/tcom103fall2003/gp14/
  • Vishal. (2009). Effect of advertisement on consumers. http://www.scribd.com/doc/22006978/Eff ect-of-Advertisement-on-Consumers.

References

  • Anderson, P., de Bruijn, A., Angus, K., Gordon, R., & Hastings, G. (2009). Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies. Alcohol and Alcoholism, 44(3), 229–243. https://doi.org/10.1093/alcalc/agn115.
  • Arnas, Y. (2006). The effects of television food advertisements on children’s food purchasing requests. Cukurova University, Turkey
  • Ashaduzzaman, M., & Asif-Ur-Rahman, S. M. (2011). Impact of Television Advertisements on buying pattern of Women in Dhaka City. European Journal of Business and management, 3(3), 16-27.
  • Bajwa, A. M., Farooq, T., & Bukhari, S. F. (2022). Analyzing Viewers’ Perception about Brand Placement in Hollywood, Indian and Pakistani Movies. Indian Journal of Economics and Business, 21(3), 93-106. http://www.ashwinanokha.com/resources/ 8.Amir%20Mahmood%20Bajwa.pdf.
  • Desilets, V. (2005). An anorexic ideal: television advertisement delivers negative effects on its viewers.
  • Govind, H. & Singh, S. (2012). Due to television commercial change in eating habits and its direct impact on obesity of teenager of jammu. The Public Administration and Social Policies Review, IV(1), 125-136. https://revad.uvvg.ro/files/nr8/12.%20Go vind%20Mishara.pdf.
  • Hassan, A. & Bashir, R. (2012). Effects of television advertisement on brand switching. Defence Authority College of business, Pakistan.
  • Kamran, S. (2010). Potential issues of skin fairness creams television advertisements in Pakistan. Fatima Jinnah Women University, Pakistan.
  • Krcmar, M. & Greene, K. (1999). Predicting exposure to and uses of television violence. University of Connecticut, USA
  • McAllister, M. P., & Eghigian, G. (2022). Flying Saucers and UFOs in US Advertising During the Cold War, 1947–1989. Advertising & Society Quarterly, 23(3). https://doi.org/10.1353/asr.2022.0028.
  • Moschis, G. & Mitchell, L. (1986). Television advertising and interpersonal influences on teenagers’ participation in family consumer decisions. Georgia State University
  • Mukattash, I. L., Dandis, A. O., Thomas, R., Nusair, M. B., & Mukattash, T. L. (2021). Social marketing, shock advertising and risky consumption behavior. International Journal of Emerging Markets, ahead-of- print(ahead-of-print). https://doi.org/10.1108/ijoem-09-2020- 1111.
  • Pelzer, E., & Raemy, P. (2020). What shapes the cultivation effects from infotaining content? Toward a theoretical foundation for journalism studies. Journalism, 23(2), 146488492092270. https://doi.org/10.1177/14648849209227 04.
  • Potter, W. J. (2014). A Critical Analysis of Cultivation Theory. Journal of Communication, 64(6), 1015–1036.
  • Rhoades, E., & Jernigan, D. H. (2013). Risky Messages in Alcohol Advertising, 2003– 2007: Results From Content Analysis. Journal of Adolescent Health, 52(1), 116–121. h ttps://doi.org/10.1016/j.jadohealth.2012. 04.013
  • Sandhu, N. (2010). Impact of television commercials on the social and moral behaviour of Indian viewers. Gurunanak Dev University, India.
  • Sheehan, K. B. (2013). Controversies in contemporary advertising. Sage Publications. Snodgrass, K. (2013). Negative advertising and its effect on children. http://www.bgsu.edu/departments/tcom/f aculty/ha/tcom103fall2003/gp14/
  • Vishal. (2009). Effect of advertisement on consumers. http://www.scribd.com/doc/22006978/Eff ect-of-Advertisement-on-Consumers.

Cite this article

APA

    APA : Bokhari, S. f., Maqsood, M., & Khan, B. (2023). Imagination, Creativity and Adventurous Advertising: Analysing Pakistani Youngsters. Global Social Sciences Review, VIII(I), 238-247. https://doi.org/10.31703/gssr.2023(VIII-I).22

CHICAGO

    CHICAGO : Bokhari, Sehreen far, Madiha Maqsood, and Basma Khan. 2023. "Imagination, Creativity and Adventurous Advertising: Analysing Pakistani Youngsters." Global Social Sciences Review, VIII (I): 238-247 doi: 10.31703/gssr.2023(VIII-I).22

HARVARD

    HARVARD : BOKHARI, S. F., MAQSOOD, M. & KHAN, B. 2023. Imagination, Creativity and Adventurous Advertising: Analysing Pakistani Youngsters. Global Social Sciences Review, VIII, 238-247.

MHRA

    MHRA : Bokhari, Sehreen far, Madiha Maqsood, and Basma Khan. 2023. "Imagination, Creativity and Adventurous Advertising: Analysing Pakistani Youngsters." Global Social Sciences Review, VIII: 238-247

MLA

    MLA : Bokhari, Sehreen far, Madiha Maqsood, and Basma Khan. "Imagination, Creativity and Adventurous Advertising: Analysing Pakistani Youngsters." Global Social Sciences Review, VIII.I (2023): 238-247 Print.

OXFORD

    OXFORD : Bokhari, Sehreen far, Maqsood, Madiha, and Khan, Basma (2023), "Imagination, Creativity and Adventurous Advertising: Analysing Pakistani Youngsters", Global Social Sciences Review, VIII (I), 238-247

TURABIAN

    TURABIAN : Bokhari, Sehreen far, Madiha Maqsood, and Basma Khan. "Imagination, Creativity and Adventurous Advertising: Analysing Pakistani Youngsters." Global Social Sciences Review VIII, no. I (2023): 238-247. https://doi.org/10.31703/gssr.2023(VIII-I).22