References
- Albers, A. B., Siegel, M., Cheng, D. M., Biener, L., & Rigotti, N. A. (2007). Effect of smoking regulations in local restaurants on smokers' anti-smoking attitudes and quitting behaviours. Tobacco Control, 16(2), 101-6. http://doi.org/10.1136/tc.2006.017426
- Allott, K. A., Turner, L. R., Chinnery, G. L., Killackey, E. J., & Nuechterlein, K. H. (2013). Managing disclosure following recent-onset psychosis: Utilizing the Individual Placement and Support model. Early Intervention in Psychiatry, 7(3), 338-344. http://doi.org/10.1111 /eip.12030
- Biener, L., Ji, M., Gilpin, E. A., & Albers, A. B. (2004). The impact of emotional tone, message, and broadcast parameters in youth anti-smoking advertisements. Journal of Health Communication. http://doi .org/10.1080/ 10810730490447084
- Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses. Journal of Communication, 62(6), 1047-1064. http://doi.org/10.1111/j.1460-2466.2012.01677.x
- Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs. Journal of Advertising, 44(3), 196-207. http://doi.org/10.1080/00913367.2014.967423
- Brennan, S., Rosenberger III, P. J., & Hementera, V. (2004). Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability. Marketing Bulletin, 15(1997), 1.
- Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013). Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response. Journal of Consumer Psychology, 23(4). http://doi.org/10.1016/j.jcps.2012.10.012
- Chang, C. (2006). Changing smoking attitudes by strengthening weak antismoking beliefs-Taiwan as an example. Journal of Health Communication, 11(8), 769-788. http://doi.org/ 10.1080/ 10810730600959697
- Chiang, K.-P., & Jackson, A. (2013). Health literacy and its outcomes: Application and extension of elaboration likelihood model. International Journal of Healthcare Management, 6(3), 152-157. http://doi .org/10.1179/2047971913Y.0000000041
- Cohen, E. L., Shumate, M. D., & Gold, A. (2007). Anti-Smoking Media Campaign Messages: Theory and Practice. Health Communication, 22(2), 91-102. http://doi.org/10.1080/10410230701453884
- Cortese, J., & Lustria, M. L. A. (2012). Can tailoring increase elaboration of health messages delivered via an adaptive educational site on adolescent sexual health and decision making? Journal of the American Society for Information Science and Technology, 63(8), 1567-1580. http://doi.org/10.1002/asi.22700
- Friestad, M., & Wright, P. (1994). The People Persuasion Cope with Knowledge Persuasion Model : How Attempts. Journal of Consumer Research, 21(1), 1-31. http://doi.org/10.1086/209380
- Gupta, P. B., Balasubramanian, S. K., & Klassen, M. L. (2000). Viewers' evaluations of product placements in movies: Public policy issues and managerial implications. Journal of Current Issues and Research in Advertising, 22(2), 41-52. http://doi.org/10. 1080/ 10641734 .2000.10505107
- Gupta, P. B., & Lord, K. R. (1998). Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20(1), 47-59. http://doi.org/10.1080 /10641734.1998.10505076
- Hair, J. F. J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Long Range Planning (Vol. 46). http://doi.org/10.1016/j.lrp.2013.01.002
- Henriksen, L., & Flora, J. A. (1999). Third-person perception and children - Perceived impact of pro- and anti-smoking ads. Communication Research, 26(6), 643-665. http://doi.org/10.1177/009365099026006001
- Henseler, J. (2017). Bridging Design and Behavioral Research With VarianceBased Structural Equation Modeling. Journal of Advertising, 46(1), 178- 192. http://doi.org/10.1080/00913367.2017.1281780
- Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Calantone, R. J. (2014). Common Beliefs and Reality About PLS. Organizational Research Methods, 17(2), 182-209. http://doi.org/10.1177/1094428114526928
- Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20. http://doi.org/10.1108/IMDS-09-2015-0382
- Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. http://doi.org/10.1007/s11747-014-0403-8
- Henseler, J., & Sarstedt, M. (2013). Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, 28(2), 565-580. http://doi.org/10.1007/s00180-012-0317-1
- Hong, Y. H., Soh, C. H., Khan, N., Abdullah, M. M. Bin, & Teh, B. H. (2013). Effectiveness of Anti-Smoking Advertising: The Roles of Message and Media. International Journal of Business and Management, 8(19). http://doi.org/10.5539/ijbm.v8n19p55
- Hrubá, D., & ZaloudÃková, I. (2012). What limits the effectiveness of school-based anti-smoking programmes? Central European Journal of Public Health, 20(1), 18-23.
- Huver, R. M. E., Engels, R. C. M. E., & De Vries, H. (2006). Are anti-smoking parenting practices related to adolescent smoking cognitions and behavior? Health Education Research, 21(1), 66-77. http://doi.org/10.1093/her/cyh045
- Janis, I. L., & Mann, L. (1965). Effectiveness of emotional role-playing in modifying smoking habits and attitudes. Journal of Experimental Research in Personality, 1(2), 84-90.
- Lazard, A., percent Atkinson, L. (2015). Putting Environmental Infographics Center Stage: The Role of Visuals at the Elaboration Likelihood Model's Critical Point of Persuasion. Science Communication, 37(1), 6-33. http://doi.org/10.1177/1075547014555997
- MacDonald, E., Milfont, T., & Gavin, M. (2016). Applying the Elaboration Likelihood Model to increase recall of conservation messages and elaboration by zoo visitors. Journal of Sustainable Tourism, 24(6), 866- 881. http://doi.org/10.1080/09669582.2015.1091464
- Manyiwa, S., & Brennan, R. (2012a). Fear appeals in anti-smoking advertising: How important is self-efficacy? Journal of Marketing Management, 28(11-12), 1419-1437. http://doi.org/10.1080/0267257X.2012.715092
- Manyiwa, S., & Brennan, R. (2012b). Journal of Marketing Management Fear appeals in anti-smoking advertising : How important is self- efficacy ? Fear appeals in anti-smoking advertising : How important is self-efficacy ? Journal of Marketing Management, 11-12(October), 37-41.
- Matthes, J., & Naderer, B. (2016). Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge. International Journal of Advertising, 35(2), 185- 199. http://doi.org/10.1080/02650487.2015.1071947
- Morris, J. D., Woo, C., & Singh, a J. (2005). Elaboration likelihood model: A missing intrinsic emotional implication. Journal of Targeting, Measurement and Analysis for Marketing, 14(1), 79-98. http://doi.org/10.1057/palgrave.jt.5740171
- Oh, J., & Sundar, S. S. (2015). How does interactivity persuade? An experimental test of interactivity on cognitive absorption, elaboration, and attitudes. Journal of Communication, 65(2), 213-236. http://doi.org/10.1111/jcom.12147
- Ohanian, R. (1990). Construction and Validation of a Scale to Measure Perceived Celebrity Endorsers â€TM Expertise , Trustworthiness , and Attractiveness. Journal of Advertising, 19(3), 39-52.
- Otten, R., Engels, R. C. M. E., & Van Den Eijnden, R. J. J. M. (2008). General parenting, anti-smoking socialization and smoking onset. Health Education Research, 23(5), 859-869. http://doi.org/10.1093/her/cym073
- Pacheco, J. (2011). Trends - Public opinion on smoking and anti-smoking policies. Public Opinion Quarterly. http://doi.org/10.1093/poq/nfr031
- Petty, R. E., Barden, J., & Wheeler, S. C. (2009). Chapter: The Elaboration Likelihood Model of persuasion: Developing health promotions for sustained behavioral change. [References]. DiClemente, Ralph J [Ed]; Crosby, Richard A [Ed]; Kegler, Michelle C [Ed].
- Petty, R. E., & Cacioppo, J. T. (1986). The elaboration liklihood model of persuasion. Advances in Experimental Social Psychology, 19, 123-205. http://doi.org/10.1007/978-1-4612-4964-1_1
- Raza, S. H., Bakar, H. A., & Mohamad, B. (2018). Advertising appeals and Malaysian culture norms. Journal of Asian Pacific Communication, 28(1), 61-82.
- Raza, S. H., Bakar, H. A., & Mohamad, B. (2017). Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal. In SHS Web of Conferences (Vol. 33, p. 00022). EDP Sciences.
- Rhodes, N., Roskos-Ewoldsen, D. R., Edison, A., & Bradford, M. B. (2008). Attitude and norm accessibility affect processing of anti-smoking messages. Health Psychology, 27(3, Suppl), S224-S232. (Suppl.).S224 http://doi. org/10.1037/0278-6133.27.3
- Sawilowsky, S. S. (2009). New Effect Size Rules of Thumb. Journal of Modern Applied Statistical Methods, 8(2), 597-599. http://doi.org/10.22237/ jmasm/1257035100
- Shen, L. (2010). The effect of message frame in anti-smoking public service announcements on cognitive response and attitude toward smoking. Health Communication, 25(1), 11-21. http://doi.org/10.1080/ 10410230903473490
- Siegel, M., & Beiner, L. (2000). The impact of an antismoking media campaign on progression to establish smoking: results of a longitudinal study. American Journal of Public Health, 90, 380-386.
- Sutfin, E. L., Szykman, L. R., & Moore, M. C. (2008). Adolescents' responses to anti-tobacco advertising: Exploring the role of adolescents' smoking status and advertisement theme. Journal of Health Communication, 13(5), 480- 500. http://doi.org/10.1080/10810730802198961
- Van Reijmersdal, E. A. (2016). Disclosing brand placements in movies: Effects of disclosure type and movie involvement on attitudes. Journal of Media Psychology, 28(2), 78-87. http://doi.org/10.1027/1864-1105/a000158
- Van Reijmersdal, E. A., Boerman, S. C., Buijzen, M., & Rozendaal, E. (2017). This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents. Journal of Youth and Adolescence, 46(2), 328-342. http://doi.org/10.1007/s10964-016-0493-3
- Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications, 38(2), 127-146. http://doi.org/10.1515/commun-2013- 0008
- Wakefield, M., Flay, B., Nichter, M., & Giovino, G. (2003a). Effects of AntiSmoking Advertising on Youth Smoking: A Review. Journal of Health Communication. http://doi.org/10.1080/10810730305686
- Wakefield, M., Flay, B., Nichter, M., & Giovino, G. (2003b). Role of the media in influencing trajectories of youth smoking. Addiction. http://doi.org/10.1046/j.1360-0443.98.s1.6.x
- Wojdynski, B. W., & Evans, N. J. (2016). Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising. Journal of Advertising, 45(2), 157-168. http://doi.org/10.1080/00913367.2015.1115380
- Xu, X., Gong, T., Zhang, Y., Wu, C., Xie, Y. J., Wang, H. H., … Zhao, Y. (2015). Evaluation of anti-smoking television advertising on tobacco control among urban community population in Chongqing, China. Tobacco Induced Diseases, 13(1), 31. http://doi.org/10.1186/s12971-015-0057-4
- Yilmaz, C., Eser Telci, E., Bodur, M., & Iscioglu, T. E. (2011). Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge. International Journal of Advertising, 30(5), 37-41. http://doi.org/10.2501/IJA-30-5- 889-914
- Zhou, T. (2012). Understanding users' initial trust in mobile banking: An elaboration likelihood perspective. Computers in Human Behavior, 28(4), 1518-1525. http://doi.org/10.1016/j.chb.2012.03.021
- Albers, A. B., Siegel, M., Cheng, D. M., Biener, L., & Rigotti, N. A. (2007). Effect of smoking regulations in local restaurants on smokers' anti-smoking attitudes and quitting behaviours. Tobacco Control, 16(2), 101-6. http://doi.org/10.1136/tc.2006.017426
- Allott, K. A., Turner, L. R., Chinnery, G. L., Killackey, E. J., & Nuechterlein, K. H. (2013). Managing disclosure following recent-onset psychosis: Utilizing the Individual Placement and Support model. Early Intervention in Psychiatry, 7(3), 338-344. http://doi.org/10.1111 /eip.12030
- Biener, L., Ji, M., Gilpin, E. A., & Albers, A. B. (2004). The impact of emotional tone, message, and broadcast parameters in youth anti-smoking advertisements. Journal of Health Communication. http://doi .org/10.1080/ 10810730490447084
- Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses. Journal of Communication, 62(6), 1047-1064. http://doi.org/10.1111/j.1460-2466.2012.01677.x
- Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs. Journal of Advertising, 44(3), 196-207. http://doi.org/10.1080/00913367.2014.967423
- Brennan, S., Rosenberger III, P. J., & Hementera, V. (2004). Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability. Marketing Bulletin, 15(1997), 1.
- Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013). Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response. Journal of Consumer Psychology, 23(4). http://doi.org/10.1016/j.jcps.2012.10.012
- Chang, C. (2006). Changing smoking attitudes by strengthening weak antismoking beliefs-Taiwan as an example. Journal of Health Communication, 11(8), 769-788. http://doi.org/ 10.1080/ 10810730600959697
- Chiang, K.-P., & Jackson, A. (2013). Health literacy and its outcomes: Application and extension of elaboration likelihood model. International Journal of Healthcare Management, 6(3), 152-157. http://doi .org/10.1179/2047971913Y.0000000041
- Cohen, E. L., Shumate, M. D., & Gold, A. (2007). Anti-Smoking Media Campaign Messages: Theory and Practice. Health Communication, 22(2), 91-102. http://doi.org/10.1080/10410230701453884
- Cortese, J., & Lustria, M. L. A. (2012). Can tailoring increase elaboration of health messages delivered via an adaptive educational site on adolescent sexual health and decision making? Journal of the American Society for Information Science and Technology, 63(8), 1567-1580. http://doi.org/10.1002/asi.22700
- Friestad, M., & Wright, P. (1994). The People Persuasion Cope with Knowledge Persuasion Model : How Attempts. Journal of Consumer Research, 21(1), 1-31. http://doi.org/10.1086/209380
- Gupta, P. B., Balasubramanian, S. K., & Klassen, M. L. (2000). Viewers' evaluations of product placements in movies: Public policy issues and managerial implications. Journal of Current Issues and Research in Advertising, 22(2), 41-52. http://doi.org/10. 1080/ 10641734 .2000.10505107
- Gupta, P. B., & Lord, K. R. (1998). Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20(1), 47-59. http://doi.org/10.1080 /10641734.1998.10505076
- Hair, J. F. J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Long Range Planning (Vol. 46). http://doi.org/10.1016/j.lrp.2013.01.002
- Henriksen, L., & Flora, J. A. (1999). Third-person perception and children - Perceived impact of pro- and anti-smoking ads. Communication Research, 26(6), 643-665. http://doi.org/10.1177/009365099026006001
- Henseler, J. (2017). Bridging Design and Behavioral Research With VarianceBased Structural Equation Modeling. Journal of Advertising, 46(1), 178- 192. http://doi.org/10.1080/00913367.2017.1281780
- Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Calantone, R. J. (2014). Common Beliefs and Reality About PLS. Organizational Research Methods, 17(2), 182-209. http://doi.org/10.1177/1094428114526928
- Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20. http://doi.org/10.1108/IMDS-09-2015-0382
- Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. http://doi.org/10.1007/s11747-014-0403-8
- Henseler, J., & Sarstedt, M. (2013). Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, 28(2), 565-580. http://doi.org/10.1007/s00180-012-0317-1
- Hong, Y. H., Soh, C. H., Khan, N., Abdullah, M. M. Bin, & Teh, B. H. (2013). Effectiveness of Anti-Smoking Advertising: The Roles of Message and Media. International Journal of Business and Management, 8(19). http://doi.org/10.5539/ijbm.v8n19p55
- Hrubá, D., & ZaloudÃková, I. (2012). What limits the effectiveness of school-based anti-smoking programmes? Central European Journal of Public Health, 20(1), 18-23.
- Huver, R. M. E., Engels, R. C. M. E., & De Vries, H. (2006). Are anti-smoking parenting practices related to adolescent smoking cognitions and behavior? Health Education Research, 21(1), 66-77. http://doi.org/10.1093/her/cyh045
- Janis, I. L., & Mann, L. (1965). Effectiveness of emotional role-playing in modifying smoking habits and attitudes. Journal of Experimental Research in Personality, 1(2), 84-90.
- Lazard, A., percent Atkinson, L. (2015). Putting Environmental Infographics Center Stage: The Role of Visuals at the Elaboration Likelihood Model's Critical Point of Persuasion. Science Communication, 37(1), 6-33. http://doi.org/10.1177/1075547014555997
- MacDonald, E., Milfont, T., & Gavin, M. (2016). Applying the Elaboration Likelihood Model to increase recall of conservation messages and elaboration by zoo visitors. Journal of Sustainable Tourism, 24(6), 866- 881. http://doi.org/10.1080/09669582.2015.1091464
- Manyiwa, S., & Brennan, R. (2012a). Fear appeals in anti-smoking advertising: How important is self-efficacy? Journal of Marketing Management, 28(11-12), 1419-1437. http://doi.org/10.1080/0267257X.2012.715092
- Manyiwa, S., & Brennan, R. (2012b). Journal of Marketing Management Fear appeals in anti-smoking advertising : How important is self- efficacy ? Fear appeals in anti-smoking advertising : How important is self-efficacy ? Journal of Marketing Management, 11-12(October), 37-41.
- Matthes, J., & Naderer, B. (2016). Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge. International Journal of Advertising, 35(2), 185- 199. http://doi.org/10.1080/02650487.2015.1071947
- Morris, J. D., Woo, C., & Singh, a J. (2005). Elaboration likelihood model: A missing intrinsic emotional implication. Journal of Targeting, Measurement and Analysis for Marketing, 14(1), 79-98. http://doi.org/10.1057/palgrave.jt.5740171
- Oh, J., & Sundar, S. S. (2015). How does interactivity persuade? An experimental test of interactivity on cognitive absorption, elaboration, and attitudes. Journal of Communication, 65(2), 213-236. http://doi.org/10.1111/jcom.12147
- Ohanian, R. (1990). Construction and Validation of a Scale to Measure Perceived Celebrity Endorsers â€TM Expertise , Trustworthiness , and Attractiveness. Journal of Advertising, 19(3), 39-52.
- Otten, R., Engels, R. C. M. E., & Van Den Eijnden, R. J. J. M. (2008). General parenting, anti-smoking socialization and smoking onset. Health Education Research, 23(5), 859-869. http://doi.org/10.1093/her/cym073
- Pacheco, J. (2011). Trends - Public opinion on smoking and anti-smoking policies. Public Opinion Quarterly. http://doi.org/10.1093/poq/nfr031
- Petty, R. E., Barden, J., & Wheeler, S. C. (2009). Chapter: The Elaboration Likelihood Model of persuasion: Developing health promotions for sustained behavioral change. [References]. DiClemente, Ralph J [Ed]; Crosby, Richard A [Ed]; Kegler, Michelle C [Ed].
- Petty, R. E., & Cacioppo, J. T. (1986). The elaboration liklihood model of persuasion. Advances in Experimental Social Psychology, 19, 123-205. http://doi.org/10.1007/978-1-4612-4964-1_1
- Raza, S. H., Bakar, H. A., & Mohamad, B. (2018). Advertising appeals and Malaysian culture norms. Journal of Asian Pacific Communication, 28(1), 61-82.
- Raza, S. H., Bakar, H. A., & Mohamad, B. (2017). Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal. In SHS Web of Conferences (Vol. 33, p. 00022). EDP Sciences.
- Rhodes, N., Roskos-Ewoldsen, D. R., Edison, A., & Bradford, M. B. (2008). Attitude and norm accessibility affect processing of anti-smoking messages. Health Psychology, 27(3, Suppl), S224-S232. (Suppl.).S224 http://doi. org/10.1037/0278-6133.27.3
- Sawilowsky, S. S. (2009). New Effect Size Rules of Thumb. Journal of Modern Applied Statistical Methods, 8(2), 597-599. http://doi.org/10.22237/ jmasm/1257035100
- Shen, L. (2010). The effect of message frame in anti-smoking public service announcements on cognitive response and attitude toward smoking. Health Communication, 25(1), 11-21. http://doi.org/10.1080/ 10410230903473490
- Siegel, M., & Beiner, L. (2000). The impact of an antismoking media campaign on progression to establish smoking: results of a longitudinal study. American Journal of Public Health, 90, 380-386.
- Sutfin, E. L., Szykman, L. R., & Moore, M. C. (2008). Adolescents' responses to anti-tobacco advertising: Exploring the role of adolescents' smoking status and advertisement theme. Journal of Health Communication, 13(5), 480- 500. http://doi.org/10.1080/10810730802198961
- Van Reijmersdal, E. A. (2016). Disclosing brand placements in movies: Effects of disclosure type and movie involvement on attitudes. Journal of Media Psychology, 28(2), 78-87. http://doi.org/10.1027/1864-1105/a000158
- Van Reijmersdal, E. A., Boerman, S. C., Buijzen, M., & Rozendaal, E. (2017). This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents. Journal of Youth and Adolescence, 46(2), 328-342. http://doi.org/10.1007/s10964-016-0493-3
- Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications, 38(2), 127-146. http://doi.org/10.1515/commun-2013- 0008
- Wakefield, M., Flay, B., Nichter, M., & Giovino, G. (2003a). Effects of AntiSmoking Advertising on Youth Smoking: A Review. Journal of Health Communication. http://doi.org/10.1080/10810730305686
- Wakefield, M., Flay, B., Nichter, M., & Giovino, G. (2003b). Role of the media in influencing trajectories of youth smoking. Addiction. http://doi.org/10.1046/j.1360-0443.98.s1.6.x
- Wojdynski, B. W., & Evans, N. J. (2016). Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising. Journal of Advertising, 45(2), 157-168. http://doi.org/10.1080/00913367.2015.1115380
- Xu, X., Gong, T., Zhang, Y., Wu, C., Xie, Y. J., Wang, H. H., … Zhao, Y. (2015). Evaluation of anti-smoking television advertising on tobacco control among urban community population in Chongqing, China. Tobacco Induced Diseases, 13(1), 31. http://doi.org/10.1186/s12971-015-0057-4
- Yilmaz, C., Eser Telci, E., Bodur, M., & Iscioglu, T. E. (2011). Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge. International Journal of Advertising, 30(5), 37-41. http://doi.org/10.2501/IJA-30-5- 889-914
- Zhou, T. (2012). Understanding users' initial trust in mobile banking: An elaboration likelihood perspective. Computers in Human Behavior, 28(4), 1518-1525. http://doi.org/10.1016/j.chb.2012.03.021
Cite this article
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APA : Raza, S. H., Zia, A., & Iftikhar, M. (2018). Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking. Global Social Sciences Review, III(III), 332-353. https://doi.org/10.31703/gssr.2018(III-III).19
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CHICAGO : Raza, Syed Hassan, Anjum Zia, and Moneeba Iftikhar. 2018. "Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking." Global Social Sciences Review, III (III): 332-353 doi: 10.31703/gssr.2018(III-III).19
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HARVARD : RAZA, S. H., ZIA, A. & IFTIKHAR, M. 2018. Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking. Global Social Sciences Review, III, 332-353.
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MHRA : Raza, Syed Hassan, Anjum Zia, and Moneeba Iftikhar. 2018. "Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking." Global Social Sciences Review, III: 332-353
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MLA : Raza, Syed Hassan, Anjum Zia, and Moneeba Iftikhar. "Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking." Global Social Sciences Review, III.III (2018): 332-353 Print.
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OXFORD : Raza, Syed Hassan, Zia, Anjum, and Iftikhar, Moneeba (2018), "Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking", Global Social Sciences Review, III (III), 332-353
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TURABIAN : Raza, Syed Hassan, Anjum Zia, and Moneeba Iftikhar. "Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking." Global Social Sciences Review III, no. III (2018): 332-353. https://doi.org/10.31703/gssr.2018(III-III).19