EXERCISING METAPHORIC IMPACT ON ADVERTISEMENTS AN ECOLINGUISTIC APPRAISAL

http://dx.doi.org/10.31703/gssr.2021(VI-II).38      10.31703/gssr.2021(VI-II).38      Published : Jun 2
Authored by : Muhammad Farooq Alam , Zafar Ullah , MuhammadAwaisMadni

38 Pages : 384 - 391

References

  • Ain, Q., Ahmed, F., & Nawaz, M. (2021). An Ecolinguistic Analysis of Linguistic Discourses in Advertisements Frame Stories to Enhance their Importance to Replace Natural Products. Humanities & Social Sciences Reviews, 9(2), 150-159. https://doi.org/10.18510/hssr.2021.9215
  • Alexander, R., & Stibbe, A. (2014). From the analysis of ecological discourse to the ecological analysis of discourse. Language Sciences, 41, 104-110. https://doi.org/10.1016/j.langsci.2013.08.01 1
  • Bang, J. C., & Trampe, W. (2014). Aspects of an ecological theory of language. Language Sciences, 41, 83-92. https://doi.org/10.1016/j.langsci.2013.08.00 9
  • Burgers, C., Konijn, E. A., Steen, G. J., &Iepsma, M. A. (2015). Making ads less complex, yet more creative and persuasive: The effects of conventional metaphors and irony in print advertising. International Journal of Advertising, 34(3), 515-532. https://doi.org/10.1080/02650487.2014.996 200
  • Caballero, R. (2003). Metaphor and genre: The presence and role of metaphor in the building review. Applied Linguistics, 24(2), 145-167. https://doi.org/10.1093/applin/24.2.145
  • Coulter, R. A., Zaltman, G., & Coulter, K. S. (2001). Interpreting consumer perceptions of advertising: An application of the Zaltman Metaphor Elicitation Technique. Journal of Advertising, 30(4), 1-21. https://doi.org/10 .1080/00913367.2001.10673648
  • Damico, J. S., Baildon, M., &Panos, A. (2020). Climate Justice Literacy: Stories-We-Live- By, Ecolinguistics, and Classroom Practice. Journal of Adolescent & Adult Literacy, 63(6), 683-691. https://doi.org/10.1002/jaal.1051
  • Delbaere, M., McQuarrie, E. F., & Phillips, B. J. (2011). personification in advertising. Journal of Advertising, 40(1), 121-130. https://doi.org/10.2753/JOA0091- 3367400108Study, 8(2), 46-57. https://doi.org/10.4236/als.2020.82005
  • Forceville, C. (2000). Compasses, beauty queens and other PCs: Pictorial metaphors incomputer advertisements. HERMES- Journal of Language and Communication in Business (24), 31-55. https://doi.org/10.7146/hjlcb.v13i 24.25568
  • Grant, C. (2012). Analogies and links between cultural and biological diversity. Journal of Cultural Heritage Management and Sustainable Development, 2(2), 153-163. https://doi.org/10.1108/2044126121127364 4
  • Hampe, B. (2017). Metaphor: Embodied cognition and discourse: Cambridge University Press. https://doi.org/10.1017/9781108182324
  • Harnendaz, F. J. R. M. I. L. P. (2011). The Contemporary Theory of Metaphor: Myths, Developments and Challenges. Metaphor and Symbol, 26(3), 161-185. https://doi.org/10.1080/10926488.2011.583 189
  • Hasyim, M. (2017). The metaphor of consumerism. Journal of Language Teaching and Research, 8(3), 523-530. https://doi.org/10.17507/jltr.0803.10
  • Jensen, D. (2006). Metaphors as a bridge to understanding educational and social contexts. International Journal of Qualitative Methods, 5(1), 36-54. https://doi.org/10.1177/1609406906005001 04
  • Kao, T.-F., & Du, Y.-Z. (2020). A study on the influence of green advertising design and environmental emotion on advertising effect. Journal of cleaner production, 242, 118294. https://doi.org/10.1016/j.jclepro.2019.1182 94.
  • Lakoff, G., & Johnson, M. (2008). Metaphors we live by: University of Chicago Press.
  • Liu, Y., Li, K., Li, L., Zhang, J., Lin, Y., DiFabrizio, B., & Wang, H. (2020). Morphological Metaphor Mapping of Moral Concepts in Chinese Culture. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.554061
  • Martin, B., & Simintiras, A. C. (1995). The impact of green product lines on the environment: does what they know affect how they feel? Marketing Intelligence & Planning. https://doi.org/10.1108/0263450951008899 1
  • Musolff, A. (2012). The study of metaphor as part of critical discourse analysis. Critical discourse studies, 9(3), 301-310. https://doi.org/10.1080/17405904.2012.688 300
  • Nuzwaty, A. M. M., Setia, E., & Zein, T. T. (2014). Metaphorical Expression of Bahasa Aceh in Trumon of South Aceh: Ecolinguistics Study. IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 19, 32-37. https://doi.org/10.9790/0837-191133237
  • Qiushi, L. (2020). A Corpus-based Analysis of Multimodal Metaphor in Chinese Ecological Educational Advertisements. International Journal of Language and Linguistics, 8(2), 60. https://doi.org/10.11648/j.ijll.2 0200802.11
  • Rai, N. (2013). Impact of Advertising on Consumer behaviour and attitude with reference to consumer durables. International Journal of Management Research, 2(2), 74-79.
  • Stibbe, A. (2014). An ecolinguistic approach to critical discourse studies. Critical discourse studies, 11(1), 117-128.
  • Stibbe, A. (2015).Ecolinguistics:Language, ecology and the stories we live by: Routledge. https://doi.org/10.1080/17405904.2013.845 789
  • Stoyanova, E. V. (2021). Metaphor as a means of creating a humorous effect in Bulgarian media texts. The European Journal of Humour Research, 9(1). https://doi.org/10.7592/EJHR2021.9.1.Stoya nova.
  • Thibodeau, P. H., Matlock, T., &Flusberg, S. (2019). The role of metaphor in communication and thought. 13(5), e12327. https://doi.org/10.1111/lnc3.12327
  • Yanow, D. (2008). Cognition meets action: Metaphors as models of and models for. Political language and metaphor, 225-238.

References

  • Ain, Q., Ahmed, F., & Nawaz, M. (2021). An Ecolinguistic Analysis of Linguistic Discourses in Advertisements Frame Stories to Enhance their Importance to Replace Natural Products. Humanities & Social Sciences Reviews, 9(2), 150-159. https://doi.org/10.18510/hssr.2021.9215
  • Alexander, R., & Stibbe, A. (2014). From the analysis of ecological discourse to the ecological analysis of discourse. Language Sciences, 41, 104-110. https://doi.org/10.1016/j.langsci.2013.08.01 1
  • Bang, J. C., & Trampe, W. (2014). Aspects of an ecological theory of language. Language Sciences, 41, 83-92. https://doi.org/10.1016/j.langsci.2013.08.00 9
  • Burgers, C., Konijn, E. A., Steen, G. J., &Iepsma, M. A. (2015). Making ads less complex, yet more creative and persuasive: The effects of conventional metaphors and irony in print advertising. International Journal of Advertising, 34(3), 515-532. https://doi.org/10.1080/02650487.2014.996 200
  • Caballero, R. (2003). Metaphor and genre: The presence and role of metaphor in the building review. Applied Linguistics, 24(2), 145-167. https://doi.org/10.1093/applin/24.2.145
  • Coulter, R. A., Zaltman, G., & Coulter, K. S. (2001). Interpreting consumer perceptions of advertising: An application of the Zaltman Metaphor Elicitation Technique. Journal of Advertising, 30(4), 1-21. https://doi.org/10 .1080/00913367.2001.10673648
  • Damico, J. S., Baildon, M., &Panos, A. (2020). Climate Justice Literacy: Stories-We-Live- By, Ecolinguistics, and Classroom Practice. Journal of Adolescent & Adult Literacy, 63(6), 683-691. https://doi.org/10.1002/jaal.1051
  • Delbaere, M., McQuarrie, E. F., & Phillips, B. J. (2011). personification in advertising. Journal of Advertising, 40(1), 121-130. https://doi.org/10.2753/JOA0091- 3367400108Study, 8(2), 46-57. https://doi.org/10.4236/als.2020.82005
  • Forceville, C. (2000). Compasses, beauty queens and other PCs: Pictorial metaphors incomputer advertisements. HERMES- Journal of Language and Communication in Business (24), 31-55. https://doi.org/10.7146/hjlcb.v13i 24.25568
  • Grant, C. (2012). Analogies and links between cultural and biological diversity. Journal of Cultural Heritage Management and Sustainable Development, 2(2), 153-163. https://doi.org/10.1108/2044126121127364 4
  • Hampe, B. (2017). Metaphor: Embodied cognition and discourse: Cambridge University Press. https://doi.org/10.1017/9781108182324
  • Harnendaz, F. J. R. M. I. L. P. (2011). The Contemporary Theory of Metaphor: Myths, Developments and Challenges. Metaphor and Symbol, 26(3), 161-185. https://doi.org/10.1080/10926488.2011.583 189
  • Hasyim, M. (2017). The metaphor of consumerism. Journal of Language Teaching and Research, 8(3), 523-530. https://doi.org/10.17507/jltr.0803.10
  • Jensen, D. (2006). Metaphors as a bridge to understanding educational and social contexts. International Journal of Qualitative Methods, 5(1), 36-54. https://doi.org/10.1177/1609406906005001 04
  • Kao, T.-F., & Du, Y.-Z. (2020). A study on the influence of green advertising design and environmental emotion on advertising effect. Journal of cleaner production, 242, 118294. https://doi.org/10.1016/j.jclepro.2019.1182 94.
  • Lakoff, G., & Johnson, M. (2008). Metaphors we live by: University of Chicago Press.
  • Liu, Y., Li, K., Li, L., Zhang, J., Lin, Y., DiFabrizio, B., & Wang, H. (2020). Morphological Metaphor Mapping of Moral Concepts in Chinese Culture. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.554061
  • Martin, B., & Simintiras, A. C. (1995). The impact of green product lines on the environment: does what they know affect how they feel? Marketing Intelligence & Planning. https://doi.org/10.1108/0263450951008899 1
  • Musolff, A. (2012). The study of metaphor as part of critical discourse analysis. Critical discourse studies, 9(3), 301-310. https://doi.org/10.1080/17405904.2012.688 300
  • Nuzwaty, A. M. M., Setia, E., & Zein, T. T. (2014). Metaphorical Expression of Bahasa Aceh in Trumon of South Aceh: Ecolinguistics Study. IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 19, 32-37. https://doi.org/10.9790/0837-191133237
  • Qiushi, L. (2020). A Corpus-based Analysis of Multimodal Metaphor in Chinese Ecological Educational Advertisements. International Journal of Language and Linguistics, 8(2), 60. https://doi.org/10.11648/j.ijll.2 0200802.11
  • Rai, N. (2013). Impact of Advertising on Consumer behaviour and attitude with reference to consumer durables. International Journal of Management Research, 2(2), 74-79.
  • Stibbe, A. (2014). An ecolinguistic approach to critical discourse studies. Critical discourse studies, 11(1), 117-128.
  • Stibbe, A. (2015).Ecolinguistics:Language, ecology and the stories we live by: Routledge. https://doi.org/10.1080/17405904.2013.845 789
  • Stoyanova, E. V. (2021). Metaphor as a means of creating a humorous effect in Bulgarian media texts. The European Journal of Humour Research, 9(1). https://doi.org/10.7592/EJHR2021.9.1.Stoya nova.
  • Thibodeau, P. H., Matlock, T., &Flusberg, S. (2019). The role of metaphor in communication and thought. 13(5), e12327. https://doi.org/10.1111/lnc3.12327
  • Yanow, D. (2008). Cognition meets action: Metaphors as models of and models for. Political language and metaphor, 225-238.

Cite this article

APA

    APA : Alam, M. F., Ullah, Z., & Madni, M. A. (2021). Exercising Metaphoric Impact on Advertisements: An Ecolinguistic Appraisal. Global Social Sciences Review, VI(II), 384 - 391. https://doi.org/10.31703/gssr.2021(VI-II).38

CHICAGO

    CHICAGO : Alam, Muhammad Farooq, Zafar Ullah, and Muhammad Awais Madni. 2021. "Exercising Metaphoric Impact on Advertisements: An Ecolinguistic Appraisal." Global Social Sciences Review, VI (II): 384 - 391 doi: 10.31703/gssr.2021(VI-II).38

HARVARD

    HARVARD : ALAM, M. F., ULLAH, Z. & MADNI, M. A. 2021. Exercising Metaphoric Impact on Advertisements: An Ecolinguistic Appraisal. Global Social Sciences Review, VI, 384 - 391.

MHRA

    MHRA : Alam, Muhammad Farooq, Zafar Ullah, and Muhammad Awais Madni. 2021. "Exercising Metaphoric Impact on Advertisements: An Ecolinguistic Appraisal." Global Social Sciences Review, VI: 384 - 391

MLA

    MLA : Alam, Muhammad Farooq, Zafar Ullah, and Muhammad Awais Madni. "Exercising Metaphoric Impact on Advertisements: An Ecolinguistic Appraisal." Global Social Sciences Review, VI.II (2021): 384 - 391 Print.

OXFORD

    OXFORD : Alam, Muhammad Farooq, Ullah, Zafar, and Madni, Muhammad Awais (2021), "Exercising Metaphoric Impact on Advertisements: An Ecolinguistic Appraisal", Global Social Sciences Review, VI (II), 384 - 391

TURABIAN

    TURABIAN : Alam, Muhammad Farooq, Zafar Ullah, and Muhammad Awais Madni. "Exercising Metaphoric Impact on Advertisements: An Ecolinguistic Appraisal." Global Social Sciences Review VI, no. II (2021): 384 - 391. https://doi.org/10.31703/gssr.2021(VI-II).38