This article descriptively unfolds the socio-academic perceptions of white-collar parents about the superiority of English medium over Urdu medium schools. An opinionnaire containing twenty-five opinion items was administered to fifty parents who send their wards to popularly known as English medium schools. The results of the study show that the majority of parents are fearful about the socio- academic or professional future of the children if sent to Urdu medium schools, which are either in the public sector or known as Galli/mohallah schools having eye-catching names. The study unfolds that a majority of parents themselves studied at Urdu medium schools, which, according to them, were once capable of catering to the multi-faceted needs of the students. Hence, the study invites the attention of the policymakers to address the issue and try to bring back the lost glory of the Urdu medium/public sector schools, which may guarantee the socio-economic future of students.