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IS FINTECH A SAVIOR IN COVID19 EVIDENCE FROM AN EMERGING ECONOMY

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29 Pages : 285-294

http://dx.doi.org/10.31703/gssr.2022(VII-II).29      10.31703/gssr.2022(VII-II).29      Published : Jun 2

Is FinTech a Savior in COVID-19? Evidence from an Emerging Economy

Abstract

    This research empirically examines the factors affecting the intention to use FinTech applications during the pandemic situation. The convenient sampling of the research comprised 546 individual respondents from different cities in Pakistan. The research results indicate that perceived benefits and social influence have significantly affected the customer's intentions to use FinTech applications during the covid-19 pandemic.Customers' intentions to utilize FinTech apps are unaffected by perceived technology risks. Furthermore, the findings show that attitude influences the relationship between social influence and perceived consumer trust. To ensure confidence, FinTech service providers should make sure their solutions are simple to use, meet demands, and protect clients' data. This will favourably influence consumers' adoption.

    FinTech Use, Perceived Risk, Social Influence, Perceived Benefits, Perceived Trust etc.

    (1) Khurram Ashfaq
    College of Commerce Government College University, Faisalabad, Punjab, Pakistan
    (2) Adil Riaz
    Lecturer, Government College University Faisalabad (Sub-Campus Hafizabad), Punjab, Pakistan
    (3) Usman Haider
    M.Phil. Scholar, College of Commerce, Government College University Faisalabad, Pakistan
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Cite this article

APA

CHICAGO

    CHICAGO : Ashfaq, Khurram, Adil Riaz, and Usman Haider. 2022. "Is FinTech a Savior in COVID-19? Evidence from an Emerging Economy." Global Social Sciences Review, VII (II): 285-294 doi: 10.31703/gssr.2022(VII-II).29

HARVARD

    HARVARD : ASHFAQ, K., RIAZ, A. & HAIDER, U. 2022. Is FinTech a Savior in COVID-19? Evidence from an Emerging Economy. Global Social Sciences Review, VII, 285-294.

MHRA

    MHRA : Ashfaq, Khurram, Adil Riaz, and Usman Haider. 2022. "Is FinTech a Savior in COVID-19? Evidence from an Emerging Economy." Global Social Sciences Review, VII: 285-294

MLA

    MLA : Ashfaq, Khurram, Adil Riaz, and Usman Haider. "Is FinTech a Savior in COVID-19? Evidence from an Emerging Economy." Global Social Sciences Review, VII.II (2022): 285-294 Print.

OXFORD

    OXFORD : Ashfaq, Khurram, Riaz, Adil, and Haider, Usman (2022), "Is FinTech a Savior in COVID-19? Evidence from an Emerging Economy", Global Social Sciences Review, VII (II), 285-294

TURABIAN

    TURABIAN : Ashfaq, Khurram, Adil Riaz, and Usman Haider. "Is FinTech a Savior in COVID-19? Evidence from an Emerging Economy." Global Social Sciences Review VII, no. II (2022): 285-294. https://doi.org/10.31703/gssr.2022(VII-II).29