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GROWING FROM EMERGING ENTREPRENEURS INTO BRANDS A SYSTEMATIC INDEPTH LITERATURE REVIEW OF THE PSYCHOLOGICAL FACTORS

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04 Pages : 42-52

http://dx.doi.org/10.31703/gssr.2023(VIII-I).04      10.31703/gssr.2023(VIII-I).04      Published : Mar 2023

Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors

Abstract

    The purpose of the study is to identity and develops a comprehensive construct for the entrepreneurs in Pakistani context. The study has used qualitative review to highlight the reasons of entrepreneurship and issues faced by emerging entrepreneurs in Pakistan. The study intended to investigate the extant literature on Entrepreneurial Opportunity Recognition. The researchers focused on reputed and leading journals in order to contribute in a more objective manner. A comprehend review indicates that not just entrepreneurial factors but also shows how setups are branded. The study also highlights a comprehensive psychological model for quantitative testing. The previous studies only shows the importance and factors of entrepreneurship, however, this study also have highlighted the reasons for branding in emerging entrepreneurship. The study will impact to elaborate clearly on the information's about not only entrepreneurship but also the directions towards branding.

    (1) Shahzad Khan
    Ph.D. Scholar, Department of Management Sciences, University of Haripur, KP, Pakistan.
    (2) Mohammad Daud Ali
    Assistant Professor, Department of Management Sciences, University of Haripur, KP, Pakistan.
    (3) Abdul Majid
    Professor, Department of Management Sciences, University of Haripur, KP, Pakistan.
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Cite this article

APA

    APA : Khan, S., Ali, M. D., & Majid, A. (2023). Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors. Global Social Sciences Review, VIII(I), 42-52. https://doi.org/10.31703/gssr.2023(VIII-I).04

CHICAGO

    CHICAGO : Khan, Shahzad, Mohammad Daud Ali, and Abdul Majid. 2023. "Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors." Global Social Sciences Review, VIII (I): 42-52 doi: 10.31703/gssr.2023(VIII-I).04

HARVARD

    HARVARD : KHAN, S., ALI, M. D. & MAJID, A. 2023. Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors. Global Social Sciences Review, VIII, 42-52.

MHRA

    MHRA : Khan, Shahzad, Mohammad Daud Ali, and Abdul Majid. 2023. "Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors." Global Social Sciences Review, VIII: 42-52

MLA

    MLA : Khan, Shahzad, Mohammad Daud Ali, and Abdul Majid. "Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors." Global Social Sciences Review, VIII.I (2023): 42-52 Print.

OXFORD

    OXFORD : Khan, Shahzad, Ali, Mohammad Daud, and Majid, Abdul (2023), "Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors", Global Social Sciences Review, VIII (I), 42-52

TURABIAN

    TURABIAN : Khan, Shahzad, Mohammad Daud Ali, and Abdul Majid. "Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors." Global Social Sciences Review VIII, no. I (2023): 42-52. https://doi.org/10.31703/gssr.2023(VIII-I).04