Nascent research is conducted on the advancement of discourse analysis in film to include different modes as images, sound and text. This study is focused on how images are embedded within texts in an audio-visual medium such as cinema to highlight political messages; it also seeks to broaden our understanding of politics beyond a relatively narrow conceptualization of the "political" through studying non-traditional discourses such as cinematic discourse. The aim of the study is to develop a systematic approach to film analysis to examine political nuance sin film. The method adopted in this research is Multi modal Discourse Analysis (MDA) focusing on embedding visuals, audio, and text in the film to examine how a political meaning can be conveyed through the interaction between those different modes. Drawing on the multi modal discourse analysis literature, different modalities will be studied to understand how those modes interact in the cinematic discourse. The film, "Cream of the Crop", is selected as an example to examine how political meanings in film can tackle the cinematic representation of the notion of social justice. This study contributes to the vast array of literature on the multi modal discourse analysis of films by focusing on political dynamics within them.

The study aimed at exploring the relationship between efficiency and profitability of private commercial banks operating in Pakistan. The efficiency represented by technical efficiency has been assessed by non-parametric data envelopment analysis approach while profitability indicated by return on assets has been computed through conventional ratio analysis for period 2009 to 2013. The analysis revealed that technical efficiency declined during the study period and remained at 89%. HMB was identified as the top-performing bank in technical efficiency while MCB remained highly profitable. Banks were then grouped based on TE and ROA. MBL, UBL, DIB, SCB, BAH, HBL and HMB observed as top-performing banks based on TE and ROA. These banks are considered a role model for other inefficient and less profitable banks. Whereas, other banks were grouped as weak, based on below-average ROA and TE scores. These banks can adopt distinct product mix or business strategies to become profitable in future.

Start-upbehaviourisakeyresourceforentrepreneurialinvestmentdecisions.Economic Corridors are a new form of regional and beyond regional entrepreneurial collaborations. The present research aimed at operationalising themeasurement scale for industrial entrepreneurs' start-up behaviour in the context of entrepreneurship under economic corridors. Particularly, the present study is committed to developing, contextualising, and statistically pilot testing the measurement scale of start-up behaviour of industrial entrepreneurs. This study applied EFA, validity, and reliability tests on the 6-items constructed for Start-up Behavior.Data was collected from the owners, shareholders, members of the board of directors and Chief level executives of 425 manufacturing organisations (e.g., also known as industrial entrepreneurs) in Pakistan. Results of this scale contextualisation process confirmed that initial developed 7 items were reduced to 6-items, and 1-item was deleted at the stage of face & content validity. The final form of measurement scale for Start-up Behavior consisted of 6- items under 1-factor. Moreover, this study described and presented a systematic process for scale development, scale contextualisation, and statisticalpilot testing to ensure the factorisation/extractionoffactors,reliabilityandvalidityforthe
newlyoperationalisedscalesforstart-upbehaviour.Thisstudy contributed to the body of knowledge for behavioural sciences, entrepreneurship, and economiccorridors by providing a 6-item measuring scale of industrial entrepreneurs' start-up behaviour. This study is also an added advantage for the owners of the manufacturing firms and policymakers up to the extent that they were able to analyse the six behavioural factors for investment in the new start-ups.

Apart from a few bibliometric studies of limited scope, thePakistani scientific system is a scantly researched area requiring large-scale empirical evidence-basedstudies.Thisstudyaimstoexplorevariousfeaturesof collaboration in research and its impact on the performance of computer scientists in Pakistan.Over 15,494 SCOPUS-indexed publications in the area of computer science for the period 1997 to 2017, having at least one Pakistani author, were analyzed. The findings of the study disclosed the important role ofcollaborationinthecitationcountofthepublications.International collaborative works and the more countries in collaboration significantly impactedthenumberofcitations.Thestudy'sfindingsrevealedthat collaborative publications are more frequently cited and considered of high quality. This study is the first large-scale quantitative analysis of research collaboration, represented by co-authorship in computer science research in Pakistan.

The study aimed to analyze the current and expected level of the ethics and morality in high school education. A Quantitative Survey Research Design was applied by the study. The required data needed to be specific and relevant, therefore, the stratified random sampling technique was used to collect data from a population of all stakeholders of education in the Punjab: teachers, parents, students, administrators, policy makers and curriculum developers. The data was collected from 500 participants who usedThurstone scale to show their priorities by scaling the 77 items of the 7 questions regarding their importance and these collected priorities were further analyzed by using Borda Count Method “to explore the degree of intensity of the prioritized items”. According to the result of the study, the current status of the concepts of ethics and morality taught at the secondary level is not up to the required standards and lack planning. Therefore, to develop moral attitude, the religious and spiritual values need to be inculcated through moral stories and disciplinary rules using lecture, group discussion and story-telling methods to ensure overall personality development with social adjustability. It is recommended by the researchers to revise the existing curriculum to make it practical and operational for the optimum effectiveness.

Environmental issues are contemplatedas the most frightening and challenging issues that occurred due to climate change. These environmental issues are disturbing the whole world including living species. Pakistan is also facing issues regarding environmental changes. Pakistan is considered the 7th most susceptible country in terms of environmental disasters. The current research is conducted to study and analyze the treatment of Pakistani English papers in the coverage of ecological issues and the basic drive of this research is to evaluatethe “media representation of environmental issues” as discussed in leading Pakistani dailies (Dawn and The News). The content analysis is used to know the frequency and direction of environmental issues. The universe of the study contains textual content of print media including news stories and editorials. It is concluded that The News, gives more coverage to environmental issues as compared to Dawn newspaper in terms of news stories and editorials.

Research methods and methodology are inherent in research whether it is in the form of a research paper, a dissertation or a book. This paper enables readers to choose how to select a particular research method, methodology, and research approach or research philosophy for a respective study. For this purpose, a presumptive study or hypothesis has been chosen as an example to employ research methods and methodology. For instance, the aim of a study is to investigate the corporate governance framework of Pakistan, to develop a board effectiveness model and to explore the role of institutional investors in order to make the execution of the code of corporate governance true sense. This paper presentsthe epistemological grounds of this study and the rationale for a qualitative exploratory study using an interpretative and descriptive approach to the enforcement mechanisms of corporate governance, the role and effectiveness of the board of directors and the part of institutional investors in the corporate sector of Pakistan. Furthermore, it provides details of the data collection and data analysis methods used for the said study, establishes the trustworthiness of the study and justifies the ethical considerations involved in the study. This paper would be a meaningful contribution to this existing knowledge, as the reader of this paper will be able to understand how to opt for a suitable methodology for a study.

The researchconducted for this study took place in a Pakistani educational institution. It compared the learner-centred (LC) and teacher-centred (TC) methods and investigated the learners' opinions regarding each method. This study employed qualitative methodology. Two classroom discussions were recorded in LC and TC modes to capture data. Participants in the study were given an open-ended questionnaire. Analyses of data were guided by Critical Discourse Analysis (CDA). The application of the socio-cognitive model (Dijk,2006) and 3D model (Fairclough,1995) revealed speech and ideology differences between TC and LC. The learners preferred the LCmethod. This research will encourage other academics to research different instruction methods. This research will also benefit applied linguists, particularly language teachers, to determine the effectiveness of teaching methods.

Science journalism is a special form of journalism that primarily covers topics such as science, engineering, technology etc. This study has beenconducted to find out the coverage of Science Journalism in Pakistani English Print Media. The researcher applied both Qualitative and Quantitative content analysis methods for the collection of the data. Through this method the researcher collected data from the Pakistani English newspaper; Daily Dawn and The Daily News International. The researcher collected data from five pages including pages 1, 2, 3 4 and 12. The researcher collected data from three days including Monday, Wednesday and Friday through asystematic sampling procedure from 6 months of Newspapers (N=72+72=144). It is found that both newspapers covered science journalism whereas; a total of 211 news stories were published in 6 months from January 1, 2022, to June 30, 2022. Daily The News published 46.9% while 53.1% were published by Daily Dawn. The results revealed that The Daily Dawn has given more coverage as compared to The News International in the last six months of 2022 science journalism.

The most convenient and important part of the public transportation system is that provided by public buses, the most practical and cost-effective type of public transportation system. An expert system alone cannot accurately locate a bus stop. The "Natural Movement" theory of Space Syntax provides a deep understanding of "centrality" and urban activity, predicting the city's most dynamic streets and areas that serve as centres of urban activity. This study analyzed the city of Mansehra,Pakistantoprovideascientificevidence-basedapproachtoplanningofefficient transportation system. To find the best routes and bus stops, we computed centrality through spatial analysis and urban activity index, and vehicular and pedestrian traffic volume indices. Theresults of this research highlighted areas that are considered optimal traffic routes, busy city streets, and city centres, and represent the best locations for bus stop spacing in the city.