The use of organic cosmetics is gaining popularity in Pakistan due to associated health and environmental benefits. Consumers' preferences are rapidly shifting towards organic cosmetics because these products are based on natural ingredients. To analyze the gathered data of 300 female's convenience sampling technique was applied belonging to Faisalabad and Lahore. The data was collected about consumers' socioeconomic characteristics, consumption, purchase patterns with major factors of organic cosmetic consumer behavior and were analyzed using descriptive statistics and multiple regression techniques. The findings of the study revealed that three factors, health consciousness, environmental consciousness, and product quality information, impact significantly consumer behavior for organic cosmetics. Another factor needs for uniqueness showed a week impact on consumer behavior. This study provided valuable insights and recommendations to the industry about consumer behavior. It is suggested that marketers improve operational marketing policies by communicating the eco-friendly benefits of organic cosmetics.

COVID-19 has drastically affected the business sector all around the globe and its subsequent implications have changed the buying habits of consumers. This comparative inquiry seeks to evaluate the online buying behavior of customers amid different scenarios for developing an empirical idea how different social media platforms influenced the online purchase behavior of customers before and after global pandemic. The population of this study primarily encompasses the social media users. Objective responses are gathered from 100 respondents using online survey questionnaire and data is analyzed using statistical analysis techniques. The results have indicated an increase in the customer shift from physical shopping to the online shopping and also indicated that different social sharing platforms including Instagram and Facebook positively influenced the purchase intention of customers during the times of crisis.