The study focused on elevating teachers' satisfaction: The impact of professional identity and psychological empowerment. A cross-sectional survey design with quantitative techniques was employed to conduct this study. The study sample consisted of 357 secondary school teachers, both male and female, from public high schools in Punjab, Pakistan. A stratified random sampling technique was applied for sample selection. Three adopted tools (The Career Satisfaction Scale, the Professional Identity Scale, and the Psychological Empowerment Scale) were used in this quantitative study to collect data. Tools were converted to Google Forms and disseminated for the collection of data. The data were analyzed by applying descriptive (percentage, mean, standard deviation) and inferential statistics(linear regression analysis). Results revealed a significant positive impact of professional identity and psychological empowerment on teachers' satisfaction. The study recommended that higher authorities may conduct training and conferences to enhance the level of professional identity, psychological empowerment, and teachers' satisfaction.

The research investigates animation as a platform for influencing public perception during military events. A qualitative discourse analysis investigates an animated video showing how a nation addresses a regional conflict through its animated depiction of the situation.The research examines three main themes of military power and national recognition together with technological advancement while evaluating how visual storytelling combines symbolic elements and narrative methods to transmit strategic communications. Though marred by technical drawbacks the video successfully portrays ideas about war defense national control and international relations.The research investigates how the animation uses its visuals to depict the war by presenting strong advantages and moral authority from a single perspective while omitting contradictory views. The film implements specific images and emotional content to support both national unity and manipulate public opinions about the events. These studies demonstrate how animated media works as strategic communication while advancing overall political agendas through narrative presentation.

This study attempts to understand meme marketing dynamics in the Pakistani online media landscape. It focuses on how Pakistani brands using memes take advantage of cultural references, wordplay, trendy template and music to engage the online user base. This study employs a qualitative design utilizing multi-modal analysis to examine 87 meme-based posts from Instagram pages of 5 Pakistani brands across 4 industries: Men’s grooming products, fragrances, ride hailing service and baking. This study is guided by theoretical frameworks such as narrative transportation theory, Shifman’s 3 meme dimensions and self-congruity theory. The findings revealed that brands used local cultural references, religious motifs, regional music and wordplay to engage their demographics. Brand logos and products were imbedded in the memes and humor styles such as self-depreciation, absurdism, sarcasm, pop-culture, visual puns and wordplay were used.

The media has played a significant role in shaping national identity, a subject of growing interest globally and, more specifically, in Pakistan, where it has actively influenced public perceptions of the nation’s identity and its position in the world. This paper seeks to explore the construction of national identity in Pakistan and how various forms of media ranging from state-controlled traditional outlets to social media platforms have constituted and transformed Pakistan as both a space for and a component of what is recognized as national identity. In constructing the ‘image’ of Pakistan after independence, the media particularly state media was instrumental in promoting a unified Muslim identity in South Asia. In contemporary times, however, the proliferation of private and social media has diversified these narratives, resulting in a fractured yet dynamic national identity.

In Pakistan, most of the population is multilingual owing to their ethnolinguistic identities.  However, Urdu and English are used as contact languages and considered more prestigious than indigenous languages. The present study focuses on the Saraiki language shift due to the parents' inclination to use Urdu and English while socializing with their children. The present study used a purposive sampling technique to select ten parents with Saraiki ethnolinguistic identity from Multan city. Following the mixed-method approach, the data were collected through questionnaires and semi-structured interviews. The thematic analysis was attempted in the light of the 'taxonomic model' by Karan (2008), to identify the motivational factors involved in the Saraiki language shift. The findings exhibit that the parents do not use Saraiki language while communicating with their children. The study recommends sensitizing the parents by organizing various linguistic literacy programmes to reverse the process of the Saraiki language shift.

This paper examines Gogol’s identity formation in The Namesake through Lacan’s three registers: the Imaginary, the Symbolic, and the Real. In the Imaginary, his fragmented self oscillates between the Russian writer’s name and his adopted American identity, revealing a fractured self-shaped by external validation. Within the Symbolic, his dual names “Gogol” and “Nikhil” represent competing cultural codes that generate linguistic and psychic conflict. Encounters with the Real, through his father’s death and marital breakdown, expose the limits of language and identity, confronting him with what resists representation. His shifting relation to names and desire underscores an ongoing search for coherence that remains unattainable. Integrating Lacanian theory with textual analysis, the paper argues that Gogol’s struggle transcends cultural adaptation; it is an ontological pursuit of selfhood marked by loss, longing, and the impossibility of closure.