Tourism being one of the greatest and fastest growing industries of the world is contributing significantly to the development of countries and the host communities. But this industry is facing many problems in most of the developing countries including Pakistan. Most of the issues are raised due to lack of planning which not only dissatisfies the tourists but also has negative impacts on the local communities. Unplanned tourism not only affects the host guest relationship but also the tourism resources of an area. The study in hand is author’s part of PhD research and highlights the problems of host regions caused by tourism in Pakistan, taking Kaghan valley as case study. The results of the study show that if proper measures are not taken well in time, the unplanned tourism will destroy the natural and socio-cultural environment of the valley very soon.

The study aims to investigate the economic effects of digitalization on the success of tourism and the factors hindering the implementation of digitalization in the tourism industry. The study used the primary data gathered through interviews with the experts and the stakeholders of the tourism industry.The study is qualitative in nature and has attempted to discuss all the possible aspects related to the digitalization of tourism and the possible challenges faced by businesses while adopting digitalization in the tourism industry.The study found that there are several types of factors affecting the digitalization in the tourism industry, which include factors related to the environment, technological, economic, political and legal, cultural and social too.Then there are some specific environmental factors which include competitor identification and competitor analysis,relationship with customers and suppliers and partners and associates.Other than external factors, internal factors were also found. Some of them are convenience of use and technical availability, cooperation between firms, and firm level support to stakeholders. The study concludes that if these factors are addressed successfully, then the local economy can grow at a faster rate through tourism.

Mughal Garden Wah is one of the masterpieces built by Mughals on GT Road near the city of Hassan Abdal. It was private property that was later on taken by the government due to its historical and architectural significance. This site is not only a picnic point for the local community but has the potential to attract thousands of national and international tourists to enjoy its landscape and architecture. The current state of the garden is not praiseworthy, and if proper measures are not taken well in time, this masterpiece of art and architecture will vanish soon. The current study is an attempt to highlight the architectural significance of the garden, its conservation issues and managing it for sustainable tourism.

Nagarparkar is one of the most important potential Abstract tourism destinations in Sindh, abundantly having natural and cultural resources to attract thousands of national and international tourists to satisfy their varying needs. The attraction of the area is Jain temples, denoting thousands of years old history of the area and architectural wonders as well. The current study is an attempt to highlight the potential of religious tourism in the area and how sustainable tourism may be introduced in the region to uplift the local economies using qualitative methodology.

The rapid growth in population, accompanied by theunplanned expansion of the built environment of the town,is shattering the spiritual and historical essence of the town’s urban fabricsimultaneously. As a result, prominent historical monuments like the Tomband Garden of Lalarukh, Maqbara Hakeeman have decayed and are in direneed of attention. The research aims to generate an appropriate tourism planthat could, on the one hand, preserve these monuments and, on the other,could be helpful for the authorities to enhance the tourism potential of thetown. This research paper highlights the significance of historical andcultural heritage, which need to be conserved. The research was initiallyundertaken by identifying the significant historical monuments throughreconnaissance surveys, interviews and literature review by takingHassanabdal as a case study area which is an old historic town located inNorthern Punjab, exhibits diverse remnants from the times of Buddhist,Mughal, Sikh and British invaders. The recommendations were given in thelight of ICOMOS and UNESCO guidelines, keeping in view the currentconservation practices and legislation in Pakistan

The purpose of this research paper is to examine the Impact of Religious Tourism on the development 'smokeless industry' that has the potential of igniting significant economic activity, thus creating employment,generating investment, and reducing poverty. The present study is descriptive in nature. Data were collected in view of facts reported in the secondary sources, including news items, national and international reports on tourism,books, journals as well as information gathered from interaction with the local people. The present study not only underscore the prospective implications of religious tourism in the country but also explores the challenges pervading the religious tourism sector in Pakistan. The findings of the present research paper indicate the below-par performance of concerned agencies was the main hindrance to promote tourism in Pakistan. Moreover, the key issues are non-development and maintenance of tourist spots, negative projection of security situation, visa restrictions, inadequate infrastructure, sub-standard transportation, and poor health services, which are badly affected religious tourism. This research paper will be assisted the policymakers in improving travel procedures and providing safety and security to the tourists in Pakistan.

The district of Mansehra, which is located on the historic Silk Road,has a long history of traditions. Several dynasties governed this region in the past, leaving their footprints in the form of heritage remnants. Hindus, Muslims,Sikhs, and British are the most noticeable among them. The current paper examines a few of these monuments and makes recommendations for how they may be used as tourist attractions. The current state of most structures is deplorable, and comprehensive conservation and tourist management strategy are urgently needed to optimize the benefits of cultural legacy.

The tourism industry in Pakistan has grown, leading to increased energy consumption and environmental degradation. To address this, green energy solutions are being explored. A study examined the potential, barriers, and benefits of such solutions in the local tourist sector. Survey results showed moderate concern for environmental impact, with some support for green energy. However, respondents were hesitant to pay extra for these services. Correlation analysis indicated relationships between variables, but causation requires further study. Thematic analysis revealed awareness and support for sustainable tourism, but more action is needed. The study recommends prioritizing green energy adoption by businesses and government institutions to mitigate environmental impact and maximize tourism's economic and social benefits.

Neurotransmitters, hormones that regulate emotions and sensations, play a crucial role in happiness. Chemicals, released as hormones in the bloodstream, trigger emotions and sensationsin the human body, affecting mood and  emotions influenced by both external and internal factors. Travel, a trend that promotes active health and quality of life, involves activities like sightseeing, hiking, and socializing. These activities help reduce stress, anxiety, and boredom, promoting overall well-being and mental health. Travel & tourism can create memorable experiences that stimulate happiness, during travel reducing tension and anxiety and enhancing overall well-being. Engaging in activities that stimulate happiness hormones can alleviate strain and angst while enhancing mental health.