Public diplomacy is an attempt made by governments to correspond directly with foreign publics. Each country has its own objectives to fulfil through public diplomacy, including image building and relationship building in the longer run. Nowadays, states frequently utilize Public Diplomacy to pursue their national interests. Pakistan is among the states that suffer from the menace of a negative perception owing to the countryÂ’s association with terrorism and instability. Now that the country has effectively won the War on Terror and an improved internal security situation prevails, the next step shall be towards improving its reputation by using public diplomacy. In this article, the authors delve into emphasizing why public diplomacy is imperative and the need of the hour for Pakistan, and how it can reform and rebuild its international image by employing an effective public diplomacy strategy.

The evolution and growth of press in the Subcontinent revolutionized the flow of information and propagation of political activities. All-India Muslim League went through the process of reorganization in the late 1930's and the new political resolve needed more publicity and propaganda to expand further among the masses. League handled the need of the hour by starting its party-owned newspapers while the provincial Leagues and some of the League organs launched their newspapers to publicize policy and program of the party. The major share in the press came from the Leaguers and pro League newspapers from all over India. The last phase of the freedom movement witnessed the emergence of a more radical and outspoken press in support of the demand for Pakistan. Overseas publicity and press remained weak ground for League due it financial constraints. The Middle East zone was omnipresent in League's activities due to its Islamist stance.England publicity wing started working quite late but it remained successful in making a mark over the minds of the public. The American front was neglected and only a few appearances were available to propagate League and its demand for Pakistan.

The study examines the nexus of the ruling party's slogans in the state of Oceania, "war is peace, ignorance is strength, freedom is slavery" in George Orwell's novel 1984 to the present societies in developing countries, using the lens of Marxism. Sufyan Al-Dmour states; Three different classes are present in the depicted novel: the ruling class, which is echoed by the Inner Party; Outer Party represents the middle class, the Proles consist of the working class (SufyanAl-Dmour, 2020). The class system is dominating all over the world, specifically in developing countries. MacCartney and Zaidi argue; It was the military-bureaucratic control of a few influential figures, with the three classes which kept what can be called Pakistan's political setup. (McCartney, Zaidi, 2019). Common people in 1984 were severely penalized for who exerted to think or act differently. The pertinence of the slogan "freedom is slavery" in 1984 is still dominant in developing societies.