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PAKISTANS INTERNATIONAL IMAGE AND NEED FOR PUBLIC DIPLOMACY

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44 Pages : 456-467

http://dx.doi.org/10.31703/gssr.2020(V-II).44      10.31703/gssr.2020(V-II).44      Published : Jun 2

Pakistan's International Image and Need for Public Diplomacy

Abstract

    Public diplomacy is an attempt made by governments to correspond directly with foreign publics. Each country has its own objectives to fulfil through public diplomacy, including image building and relationship building in the longer run. Nowadays, states frequently utilize Public Diplomacy to pursue their national interests. Pakistan is among the states that suffer from the menace of a negative perception owing to the countryÂ’s association with terrorism and instability. Now that the country has effectively won the War on Terror and an improved internal security situation prevails, the next step shall be towards improving its reputation by using public diplomacy. In this article, the authors delve into emphasizing why public diplomacy is imperative and the need of the hour for Pakistan, and how it can reform and rebuild its international image by employing an effective public diplomacy strategy.

    Diplomacy, Public Diplomacy, Propaganda, Image Repairing, Cultural Diplomacy

    (1) Areeja Syed
    MPhil Scholar, Department IR, COMSATS Islamabad, Pakistan.
    (2) Shabnam Gul
    Assistant Professor, Department of Political Science, Lahore College for Women University, Lahore, Punjab, Pakistan.
    (3) Zahid Akbar
    Ministry of Defence, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Syed, Areeja, Shabnam Gul, and Zahid Akbar. 2020. "Pakistan's International Image and Need for Public Diplomacy." Global Social Sciences Review, V (II): 456-467 doi: 10.31703/gssr.2020(V-II).44

HARVARD

    HARVARD : SYED, A., GUL, S. & AKBAR, Z. 2020. Pakistan's International Image and Need for Public Diplomacy. Global Social Sciences Review, V, 456-467.

MHRA

    MHRA : Syed, Areeja, Shabnam Gul, and Zahid Akbar. 2020. "Pakistan's International Image and Need for Public Diplomacy." Global Social Sciences Review, V: 456-467

MLA

    MLA : Syed, Areeja, Shabnam Gul, and Zahid Akbar. "Pakistan's International Image and Need for Public Diplomacy." Global Social Sciences Review, V.II (2020): 456-467 Print.

OXFORD

    OXFORD : Syed, Areeja, Gul, Shabnam, and Akbar, Zahid (2020), "Pakistan's International Image and Need for Public Diplomacy", Global Social Sciences Review, V (II), 456-467

TURABIAN

    TURABIAN : Syed, Areeja, Shabnam Gul, and Zahid Akbar. "Pakistan's International Image and Need for Public Diplomacy." Global Social Sciences Review V, no. II (2020): 456-467. https://doi.org/10.31703/gssr.2020(V-II).44