The importance of current study is to find the effect of celebrity endorsement on brand passion and brand loyalty. Descriptive analysis, Correlation, Regression, Reliability, Frequency and Structure equation modeling applied in this analysis. An estimated hierarchical regression model was used to test the various hypotheses developed for the study. The findings showed that among consumers of clothing brands, factors such as celebrity endorsers' likeability, expertise, trustworthiness and attractiveness were important in determining brand passion. The outcomes further demonstrated that brand loyalty had positively impacted by brand passion. Finally, brand passion had a significant positive mediating role between the likeability and attractiveness of celebrity endorsers and brand loyalty.The resources were fewer otherwise surveys could be done all over Pakistan. Additional effects or consequences of brand passion could not be considered, like word-of-mouth and readiness to pay higher prices. Future research may need to take these outcomes into account.

This study emphasizes the common perceptions of students regarding discipline selection on their parents’ advice and its impact on academic attainment in tertiary education. The objective of this particular study was, to find out the effect on academic achievement of discipline selection on parental advice. A mixed-method approach was utilized. The target population of the study was comprised of senior students of BS-level programs. Samples for qualitative and quantitative were 15 and 382 respectively. Phenomenological design for the qualitative part while survey design was employed for the quantitative part. Word cloud and thematic analysis were used for the qualitative data, while Pearson (r) and linear regression were employed as inferential statistics for the quantitative data. The findings reveal a weak positive association between discipline selection based on parents' advice and academic performance. The study recommends that parents should recognize and respect their children's autonomy in making subject selections.

Kierkegaard’s existential theory that an individual with faith truly exists correspond to his idea of subjective truth that prompts the individual to take leap of faith. The current paper explores the treatment of truth in Updike’s Terrorist from theoretical perspective of Kierkegaard’s concept of subjective truth. After conducting textual analysis of the novel, we have come to understand that the higher truth is subjective and functions in an individual in such a way that he is ready to live or die for it. We also found out that passionate inwardness and commitment with the truth is necessary and truth develops with the passage of time according to the turn of events in the life of an individual, the way it happened in the life of Ahmad. Updike’s treatment of truth and its reshaping with the realization and understanding of Ahmad is tantamount in understanding how Kierkegaard is still relevant today.